Ocean Kayak vs Viking Kayaks:Which is more popular?
In September 2026, Viking Kayaks had more branded searches than Ocean Kayak among kayak brands in New Zealand. Viking Kayaks had about 600 branded searches, while Ocean Kayak had 170. Viking Kayaks made up 41.1% of all kayak brand searches we track, and Ocean Kayak accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about kayak brands, Viking Kayaks appeared in all four answers and Ocean Kayak in three. Viking Kayaks was mentioned before Ocean Kayak in three out of four answers.
Who do people search for more?
Viking Kayaks, about 4 searches for every 1 for Ocean Kayak
Who does AI mention more?
Viking Kayaks, mentioned in every answer we collected
Who does AI recommend more?
Viking Kayaks, named ahead of Ocean Kayak in 3 of 4 answers
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Top kayak brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Viking Kayaks appeared in all four answers. Ocean Kayak was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Viking Kayaks was listed before Ocean Kayak in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Viking Kayaks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ocean Kayak3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mission Kayaking2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Feelfree2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Intex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hobie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about kayak brands
4 answers
Asked ChatGPT
“Which kayak brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kayak brands in New Zealand?”
Asked ChatGPT
“What's the best kayak brand in New Zealand for fishing trips?”
Searched Google, AI Overview
“fishing kayak nz”
Searched Google, AI Overview
“inflatable kayak nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ocean Kayak or Viking Kayaks more popular in search?
This chart shows how often people search Google for Ocean Kayak and Viking Kayaks by name. Each line represents a brand's share of searches for all six kayak brands we track, month by month, from searches in New Zealand.
Share of searches by month for Viking Kayaks, Ocean Kayak. The figures are in the table below the chart.
View monthly share of searches table
| Month | Viking Kayaks | Intex | Mission Kayaking | Ocean Kayak | Feelfree | Hobie |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 20% | 13.8% | 10.6% | 14.4% | 4.4% |
| Nov 2025 | 40.7% | 19.5% | 10.6% | 13% | 11.8% | 4.5% |
| Dec 2025 | 45.9% | 17.9% | 12.4% | 13.3% | 6.4% | 4.1% |
| Jan 2026 | 45% | 14.4% | 11.7% | 17.1% | 6.8% | 5% |
| Feb 2026 | 40.8% | 14.3% | 15% | 15% | 10.9% | 4.1% |
| Mar 2026 | 39.5% | 21.1% | 13.8% | 11.2% | 9.9% | 4.6% |
| Apr 2026 | 42.9% | 18.8% | 9.8% | 12.5% | 10.7% | 5.4% |
| May 2026 | 46.5% | 20.2% | 8.5% | 10.9% | 9.3% | 4.7% |
| Jun 2026 | 39.4% | 26.3% | 11.1% | 10.1% | 8.1% | 5.1% |
| Jul 2026 | 35.1% | 23.4% | 9.9% | 10.8% | 16.2% | 4.5% |
| Aug 2026 | 40.2% | 21.3% | 13.9% | 10.7% | 9% | 4.9% |
| Sep 2026 | 41.1% | 21.9% | 14.4% | 11.6% | 7.5% | 3.4% |
How has the Ocean Kayak and Viking Kayaks comparison changed over the last 12 months?
3 findings
- Viking Kayaks was ahead of Ocean Kayak in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ocean Kayak’s share of searches among kayak brands in New Zealand moved from 10.6% to 11.6%, and its estimated monthly branded searches held steady at 170.
- Across the 12 months ending September 2026, Viking Kayaks’ share of searches among kayak brands in New Zealand moved from 36.9% to 41.1%, and its estimated monthly branded searches moved from 590 to 600.
How did search popularity change for New Zealand kayak brands in September 2026?
2 changes
In September 2026, Ocean Kayak gained share of searches among kayak brands in New Zealand, from 10.7% to 11.6%.
In September 2026, Viking Kayaks gained share of searches among kayak brands in New Zealand, from 40.2% to 41.1%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Ocean Kayak’s and Viking Kayaks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ocean Kayak
3 branded search terms
- ocean kayak
- ocean kayak frenzy
- ocean kayak prowler
Viking Kayaks
3 branded search terms
- viking kayaks
- viking kayaks kayaks
- vikingkayaks
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