How popular isOcean Kayak in search?
In August 2026, there were an estimated 200 branded searches for Ocean Kayak in New Zealand which is down 33.3% over the last 11 months. Ocean Kayak holds 16.4% estimated Share of Search among New Zealand kayak brands and is ranked 2nd of 5 competitors for search popularity.
Viking Kayaks54.1%
Ocean Kayak16.4%Mission Kayaking13.9%
Feelfree10.7%Hobie4.9%
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Which kayak brands compete with Ocean Kayak?
Share of Search by month for Viking Kayaks, Ocean Kayak, Mission Kayaking, Feelfree, Hobie. The figures are in the table below the chart.
View monthly share of search table
| Month | Viking Kayaks | Ocean Kayak | Mission Kayaking | Feelfree | Hobie |
|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 18% | 12.6% | 14.4% | 4.2% |
| Nov 2025 | 53.8% | 20% | 10% | 11.9% | 4.2% |
| Dec 2025 | 56.6% | 23.3% | 10.4% | 6% | 3.6% |
| Jan 2026 | 54% | 25.7% | 10% | 6.1% | 4.2% |
| Feb 2026 | 51.2% | 22.4% | 12.4% | 10% | 4.1% |
| Mar 2026 | 52.2% | 19.7% | 13.4% | 10.2% | 4.5% |
| Apr 2026 | 56.1% | 19.5% | 8.9% | 10.6% | 4.9% |
| May 2026 | 61.8% | 15.3% | 8.4% | 9.9% | 4.6% |
| Jun 2026 | 58.7% | 17.3% | 10.6% | 8.7% | 4.8% |
| Jul 2026 | 50.5% | 18.9% | 9.9% | 16.2% | 4.5% |
| Aug 2026 | 54.1% | 16.4% | 13.9% | 10.7% | 4.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.1% | 660 | +17.9% | +3.6 points | |
| 2, held 2nd | 16.4% | 200 | -4.8% | -2.5 points | |
| 3, moved from 4th to 3rd | 13.9% | 170 | +54.5% | +4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10.7% | 130 | -27.8% | -5.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.9% | 60 | +20% | +0.4 points |
54.1%
held 1st · 660 estimated branded searches · +17.9% vs prior month · +3.6 points
16.4%
held 2nd · 200 estimated branded searches · -4.8% vs prior month · -2.5 points
13.9%
moved from 4th to 3rd · 170 estimated branded searches · +54.5% vs prior month · +4 points
4.
Feelfree10.7%
moved from 3rd to 4th · 130 estimated branded searches · -27.8% vs prior month · -5.6 points
5.
4.9%
held 5th · 60 estimated branded searches · +20% vs prior month · +0.4 points
Compare search popularity between Ocean Kayak and its closest rivals
How has branded search demand for Ocean Kayak changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ocean Kayak in New Zealand fell from 300 to 200.
- Across the 11 months ending August 2026, Ocean Kayak’s estimated Share of Search among kayak brands in New Zealand decreased from 18% to 16.4%.
- Across the 11 months ending August 2026, Ocean Kayak’s estimated Share of Search among kayak brands in New Zealand peaked at 25.7% in January 2026 and was lowest at 15.3% in May 2026.
How did search popularity change for New Zealand kayak brands in August 2026?
5 changes
In August 2026, Mission Kayaking overtook Feelfree to rank 3rd among kayak brands in New Zealand, at 13.9%.
In August 2026, Viking Kayaks gained estimated Share of Search among kayak brands in New Zealand, from 50.5% to 54.1%.
In August 2026, Feelfree lost estimated Share of Search among kayak brands in New Zealand, from 16.2% to 10.7%.
In August 2026, Ocean Kayak lost estimated Share of Search among kayak brands in New Zealand, from 18.9% to 16.4%.
Estimated monthly branded searches for Hobie in New Zealand fell 14.3% over 11 measured months, from 70 to 60 in August 2026.
How is Ocean Kayak measured?
Brandwave collects information about searches that people make online using Ocean Kayak’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- ocean kayak
- ocean kayak angler 13
- ocean kayak fishing kayak
- ocean kayak frenzy
- ocean kayak prowler
- ocean kayak scrambler
- ocean kayak scrambler 11
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Is Ocean Kayak your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.