Brandwave

How popular isHobie in search?

In August 2026, there were an estimated 60 branded searches for Hobie in New Zealand which is down 14.3% over the last 11 months. Hobie holds 4.9% estimated Share of Search among New Zealand kayak brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Viking Kayaks54.1%
  2. Ocean Kayak16.4%
  3. Mission Kayaking13.9%
  4. Feelfree10.7%
  5. Hobie4.9%
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Which kayak brands compete with Hobie?

Hobie against kayak brands in New Zealand, by month

Share of Search by month for Viking Kayaks, Ocean Kayak, Mission Kayaking, Feelfree, Hobie. The figures are in the table below the chart.

View monthly share of search table
MonthViking KayaksOcean KayakMission KayakingFeelfreeHobie
Oct 202550.9%18%12.6%14.4%4.2%
Nov 202553.8%20%10%11.9%4.2%
Dec 202556.6%23.3%10.4%6%3.6%
Jan 202654%25.7%10%6.1%4.2%
Feb 202651.2%22.4%12.4%10%4.1%
Mar 202652.2%19.7%13.4%10.2%4.5%
Apr 202656.1%19.5%8.9%10.6%4.9%
May 202661.8%15.3%8.4%9.9%4.6%
Jun 202658.7%17.3%10.6%8.7%4.8%
Jul 202650.5%18.9%9.9%16.2%4.5%
Aug 202654.1%16.4%13.9%10.7%4.9%
Sep 2026—————

  1. 1.Viking Kayaks

    54.1%

    held 1st · 660 estimated branded searches · +17.9% vs prior month · +3.6 points

  2. 2.Ocean Kayak

    16.4%

    held 2nd · 200 estimated branded searches · -4.8% vs prior month · -2.5 points

  3. 3.Mission Kayaking

    13.9%

    moved from 4th to 3rd · 170 estimated branded searches · +54.5% vs prior month · +4 points

  4. 4.Feelfree

    10.7%

    moved from 3rd to 4th · 130 estimated branded searches · -27.8% vs prior month · -5.6 points

  5. 5.Hobie

    4.9%

    held 5th · 60 estimated branded searches · +20% vs prior month · +0.4 points

Compare search popularity between Hobie and its closest rivals

How has branded search demand for Hobie changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hobie in New Zealand fell from 70 to 60.
  • Across the 11 months ending August 2026, Hobie’s estimated Share of Search among kayak brands in New Zealand increased from 4.2% to 4.9%.
  • Across the 11 months ending August 2026, Hobie’s estimated Share of Search among kayak brands in New Zealand peaked at 4.9% in August 2026 and was lowest at 3.6% in December 2025.

How did search popularity change for New Zealand kayak brands in August 2026?

  1. In August 2026, Mission Kayaking overtook Feelfree to rank 3rd among kayak brands in New Zealand, at 13.9%.

  2. In August 2026, Viking Kayaks gained estimated Share of Search among kayak brands in New Zealand, from 50.5% to 54.1%.

  3. In August 2026, Feelfree lost estimated Share of Search among kayak brands in New Zealand, from 16.2% to 10.7%.

  4. In August 2026, Ocean Kayak lost estimated Share of Search among kayak brands in New Zealand, from 18.9% to 16.4%.

  5. Estimated monthly branded searches for Hobie in New Zealand fell 14.3% over 11 measured months, from 70 to 60 in August 2026.

How is Hobie measured?

Brandwave collects information about searches that people make online using Hobie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • hobie fishing kayak
  • hobie kayak
  • hobie mirage

Do you work for Hobie? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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