Hobie vs Ocean Kayak:Which is more popular by branded search in New Zealand?
In August 2026, Ocean Kayak had more branded searches than Hobie among kayak brands in New Zealand. Ocean Kayak was estimated to have 200 branded searches compared to Hobie’s 60, and held a 16.4% Share of Search versus Hobie’s 4.9%.
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Which is more popular in search, Hobie or Ocean Kayak?
Compare the kayak brands New Zealand paddlers and fishers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ocean Kayak, Hobie. The figures are in the table below the chart.
View monthly share of search table
| Month | Viking Kayaks | Ocean Kayak | Mission Kayaking | Feelfree | Hobie |
|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 18% | 12.6% | 14.4% | 4.2% |
| Nov 2025 | 53.8% | 20% | 10% | 11.9% | 4.2% |
| Dec 2025 | 56.6% | 23.3% | 10.4% | 6% | 3.6% |
| Jan 2026 | 54% | 25.7% | 10% | 6.1% | 4.2% |
| Feb 2026 | 51.2% | 22.4% | 12.4% | 10% | 4.1% |
| Mar 2026 | 52.2% | 19.7% | 13.4% | 10.2% | 4.5% |
| Apr 2026 | 56.1% | 19.5% | 8.9% | 10.6% | 4.9% |
| May 2026 | 61.8% | 15.3% | 8.4% | 9.9% | 4.6% |
| Jun 2026 | 58.7% | 17.3% | 10.6% | 8.7% | 4.8% |
| Jul 2026 | 50.5% | 18.9% | 9.9% | 16.2% | 4.5% |
| Aug 2026 | 54.1% | 16.4% | 13.9% | 10.7% | 4.9% |
| Sep 2026 | — | — | — | — | — |
How has the Hobie and Ocean Kayak comparison changed over the last 12 months?
3 findings
- Ocean Kayak was ahead of Hobie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hobie’s estimated Share of Search among kayak brands in New Zealand moved from 4.2% to 4.9%, and its estimated monthly branded searches moved from 70 to 60.
- Across the 11 months ending August 2026, Ocean Kayak’s estimated Share of Search among kayak brands in New Zealand moved from 18% to 16.4%, and its estimated monthly branded searches moved from 300 to 200.
How did search popularity change for New Zealand kayak brands in August 2026?
2 changes
In August 2026, Ocean Kayak lost estimated Share of Search among kayak brands in New Zealand, from 18.9% to 16.4%.
Estimated monthly branded searches for Hobie in New Zealand fell 14.3% over 11 measured months, from 70 to 60 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hobie’s and Ocean Kayak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hobie
3 branded search terms
- hobie fishing kayak
- hobie kayak
- hobie mirage
Ocean Kayak
7 branded search terms
- ocean kayak
- ocean kayak angler 13
- ocean kayak fishing kayak
- ocean kayak frenzy
- ocean kayak prowler
- ocean kayak scrambler
- ocean kayak scrambler 11
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.