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Kayak brands in New Zealand:Which brands are most popular in search?

In August 2026, Viking Kayaks was the most searched among kayak brands in New Zealand, with an estimated 660 branded searches and 54.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Viking Kayaks54.1%
  2. Ocean Kayak16.4%
  3. Mission Kayaking13.9%
  4. Feelfree10.7%
  5. Hobie4.9%

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Share of SearchLeaderboard

Compare the kayak brands New Zealand paddlers and fishers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kayak brands in New Zealand, by month

Share of Search by month for Viking Kayaks, Ocean Kayak, Mission Kayaking, Feelfree, Hobie. The figures are in the table below the chart.

View monthly share of search table
MonthViking KayaksOcean KayakMission KayakingFeelfreeHobie
Oct 202550.9%18%12.6%14.4%4.2%
Nov 202553.8%20%10%11.9%4.2%
Dec 202556.6%23.3%10.4%6%3.6%
Jan 202654%25.7%10%6.1%4.2%
Feb 202651.2%22.4%12.4%10%4.1%
Mar 202652.2%19.7%13.4%10.2%4.5%
Apr 202656.1%19.5%8.9%10.6%4.9%
May 202661.8%15.3%8.4%9.9%4.6%
Jun 202658.7%17.3%10.6%8.7%4.8%
Jul 202650.5%18.9%9.9%16.2%4.5%
Aug 202654.1%16.4%13.9%10.7%4.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Viking Kayaks

    54.1%

    held 1st · 660 estimated branded searches · +17.9% vs prior month · +3.6 points

  2. 2.Ocean Kayak

    16.4%

    held 2nd · 200 estimated branded searches · -4.8% vs prior month · -2.5 points

  3. 3.Mission Kayaking

    13.9%

    moved from 4th to 3rd · 170 estimated branded searches · +54.5% vs prior month · +4 points

  4. 4.Feelfree

    10.7%

    moved from 3rd to 4th · 130 estimated branded searches · -27.8% vs prior month · -5.6 points

  5. 5.Hobie

    4.9%

    held 5th · 60 estimated branded searches · +20% vs prior month · +0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among kayak brands in New Zealand?

In August 2026, Viking Kayaks was the most searched among kayak brands in New Zealand, with an estimated 660 branded searches and 54.1% estimated Share of Search within this set. Ocean Kayak is in 2nd place, 37.7 percentage points behind at 16.4% Share of Search.

New Zealand kayak brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Viking Kayaks50.9% → 54.1%61.8%May 202650.5%Jul 20261st
Ocean Kayak18% → 16.4%25.7%Jan 202615.3%May 20262nd
Mission Kayaking12.6% → 13.9%13.9%Aug 20268.4%May 20264th → 3rd
Feelfree14.4% → 10.7%16.2%Jul 20266%Dec 20253rd → 4th
Hobie4.2% → 4.9%4.9%Aug 20263.6%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Viking Kayaks’ estimated Share of Search among kayak brands in New Zealand increased from 50.9% to 54.1%.
  • Across the 11 months ending August 2026, Ocean Kayak’s estimated Share of Search among kayak brands in New Zealand decreased from 18% to 16.4%.
  • Across the 11 months ending August 2026, Mission Kayaking’s estimated Share of Search among kayak brands in New Zealand increased from 12.6% to 13.9%.
  • Across the 11 months ending August 2026, Feelfree’s estimated Share of Search among kayak brands in New Zealand decreased from 14.4% to 10.7%.
  • Across the 11 months ending August 2026, Hobie’s estimated Share of Search among kayak brands in New Zealand increased from 4.2% to 4.9%.
  • Across the 11 months ending August 2026, Viking Kayaks’ estimated Share of Search among kayak brands in New Zealand peaked at 61.8% in May 2026 and was lowest at 50.5% in July 2026.
  • Across the 11 months ending August 2026, Ocean Kayak’s estimated Share of Search among kayak brands in New Zealand peaked at 25.7% in January 2026 and was lowest at 15.3% in May 2026.
  • Across the 11 months ending August 2026, Mission Kayaking’s estimated Share of Search among kayak brands in New Zealand peaked at 13.9% in August 2026 and was lowest at 8.4% in May 2026.
  • Across the 11 months ending August 2026, Feelfree’s estimated Share of Search among kayak brands in New Zealand peaked at 16.2% in July 2026 and was lowest at 6% in December 2025.
  • Across the 11 months ending August 2026, Hobie’s estimated Share of Search among kayak brands in New Zealand peaked at 4.9% in August 2026 and was lowest at 3.6% in December 2025.
  • Across the 11 months ending August 2026, Mission Kayaking rose from 4th to 3rd among kayak brands in New Zealand.
  • Across the 11 months ending August 2026, Feelfree fell from 3rd to 4th among kayak brands in New Zealand.

How did search popularity change for New Zealand kayak brands in August 2026?

  1. In August 2026, Mission Kayaking overtook Feelfree to rank 3rd among kayak brands in New Zealand, at 13.9%.

  2. In August 2026, Viking Kayaks gained estimated Share of Search among kayak brands in New Zealand, from 50.5% to 54.1%.

  3. In August 2026, Feelfree lost estimated Share of Search among kayak brands in New Zealand, from 16.2% to 10.7%.

  4. In August 2026, Ocean Kayak lost estimated Share of Search among kayak brands in New Zealand, from 18.9% to 16.4%.

  5. Estimated monthly branded searches for Hobie in New Zealand fell 14.3% over 11 measured months, from 70 to 60 in August 2026.

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