Ocean Kayak vs Viking Kayaks:Which is more popular by branded search in New Zealand?
In August 2026, Viking Kayaks had more branded searches than Ocean Kayak among kayak brands in New Zealand. Viking Kayaks was estimated to have 660 branded searches compared to Ocean Kayak’s 200, and held a 54.1% Share of Search versus Ocean Kayak’s 16.4%.
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Which is more popular in search, Ocean Kayak or Viking Kayaks?
Compare the kayak brands New Zealand paddlers and fishers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Viking Kayaks, Ocean Kayak. The figures are in the table below the chart.
View monthly share of search table
| Month | Viking Kayaks | Ocean Kayak | Mission Kayaking | Feelfree | Hobie |
|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 18% | 12.6% | 14.4% | 4.2% |
| Nov 2025 | 53.8% | 20% | 10% | 11.9% | 4.2% |
| Dec 2025 | 56.6% | 23.3% | 10.4% | 6% | 3.6% |
| Jan 2026 | 54% | 25.7% | 10% | 6.1% | 4.2% |
| Feb 2026 | 51.2% | 22.4% | 12.4% | 10% | 4.1% |
| Mar 2026 | 52.2% | 19.7% | 13.4% | 10.2% | 4.5% |
| Apr 2026 | 56.1% | 19.5% | 8.9% | 10.6% | 4.9% |
| May 2026 | 61.8% | 15.3% | 8.4% | 9.9% | 4.6% |
| Jun 2026 | 58.7% | 17.3% | 10.6% | 8.7% | 4.8% |
| Jul 2026 | 50.5% | 18.9% | 9.9% | 16.2% | 4.5% |
| Aug 2026 | 54.1% | 16.4% | 13.9% | 10.7% | 4.9% |
| Sep 2026 | — | — | — | — | — |
How has the Ocean Kayak and Viking Kayaks comparison changed over the last 12 months?
3 findings
- Viking Kayaks was ahead of Ocean Kayak in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ocean Kayak’s estimated Share of Search among kayak brands in New Zealand moved from 18% to 16.4%, and its estimated monthly branded searches moved from 300 to 200.
- Across the 11 months ending August 2026, Viking Kayaks’ estimated Share of Search among kayak brands in New Zealand moved from 50.9% to 54.1%, and its estimated monthly branded searches moved from 850 to 660.
How did search popularity change for New Zealand kayak brands in August 2026?
2 changes
In August 2026, Viking Kayaks gained estimated Share of Search among kayak brands in New Zealand, from 50.5% to 54.1%.
In August 2026, Ocean Kayak lost estimated Share of Search among kayak brands in New Zealand, from 18.9% to 16.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Ocean Kayak’s and Viking Kayaks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ocean Kayak
7 branded search terms
- ocean kayak
- ocean kayak angler 13
- ocean kayak fishing kayak
- ocean kayak frenzy
- ocean kayak prowler
- ocean kayak scrambler
- ocean kayak scrambler 11
Viking Kayaks
6 branded search terms
- viking kayaks
- viking kayaks kayaks
- viking kayaks near me
- viking kayaks nz
- vikingkayaks
- vikingkayaks co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.