How popular isFeelfree in search?
In August 2026, there were an estimated 130 branded searches for Feelfree in New Zealand which is down 45.8% over the last 11 months. Feelfree holds 10.7% estimated Share of Search among New Zealand kayak brands and is ranked 4th of 5 competitors for search popularity.
Viking Kayaks54.1%
Ocean Kayak16.4%Mission Kayaking13.9%
Feelfree10.7%Hobie4.9%
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Which kayak brands compete with Feelfree?
Share of Search by month for Viking Kayaks, Ocean Kayak, Mission Kayaking, Feelfree, Hobie. The figures are in the table below the chart.
View monthly share of search table
| Month | Viking Kayaks | Ocean Kayak | Mission Kayaking | Feelfree | Hobie |
|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 18% | 12.6% | 14.4% | 4.2% |
| Nov 2025 | 53.8% | 20% | 10% | 11.9% | 4.2% |
| Dec 2025 | 56.6% | 23.3% | 10.4% | 6% | 3.6% |
| Jan 2026 | 54% | 25.7% | 10% | 6.1% | 4.2% |
| Feb 2026 | 51.2% | 22.4% | 12.4% | 10% | 4.1% |
| Mar 2026 | 52.2% | 19.7% | 13.4% | 10.2% | 4.5% |
| Apr 2026 | 56.1% | 19.5% | 8.9% | 10.6% | 4.9% |
| May 2026 | 61.8% | 15.3% | 8.4% | 9.9% | 4.6% |
| Jun 2026 | 58.7% | 17.3% | 10.6% | 8.7% | 4.8% |
| Jul 2026 | 50.5% | 18.9% | 9.9% | 16.2% | 4.5% |
| Aug 2026 | 54.1% | 16.4% | 13.9% | 10.7% | 4.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.1% | 660 | +17.9% | +3.6 points | |
| 2, held 2nd | 16.4% | 200 | -4.8% | -2.5 points | |
| 3, moved from 4th to 3rd | 13.9% | 170 | +54.5% | +4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10.7% | 130 | -27.8% | -5.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.9% | 60 | +20% | +0.4 points |
54.1%
held 1st · 660 estimated branded searches · +17.9% vs prior month · +3.6 points
16.4%
held 2nd · 200 estimated branded searches · -4.8% vs prior month · -2.5 points
13.9%
moved from 4th to 3rd · 170 estimated branded searches · +54.5% vs prior month · +4 points
4.
Feelfree10.7%
moved from 3rd to 4th · 130 estimated branded searches · -27.8% vs prior month · -5.6 points
5.
4.9%
held 5th · 60 estimated branded searches · +20% vs prior month · +0.4 points
Compare search popularity between Feelfree and its closest rivals
How has branded search demand for Feelfree changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Feelfree in New Zealand fell from 240 to 130.
- Across the 11 months ending August 2026, Feelfree’s estimated Share of Search among kayak brands in New Zealand decreased from 14.4% to 10.7%.
- Across the 11 months ending August 2026, Feelfree’s estimated Share of Search among kayak brands in New Zealand peaked at 16.2% in July 2026 and was lowest at 6% in December 2025.
- Across the 11 months ending August 2026, Feelfree fell from 3rd to 4th among kayak brands in New Zealand.
How did search popularity change for New Zealand kayak brands in August 2026?
5 changes
In August 2026, Mission Kayaking overtook Feelfree to rank 3rd among kayak brands in New Zealand, at 13.9%.
In August 2026, Viking Kayaks gained estimated Share of Search among kayak brands in New Zealand, from 50.5% to 54.1%.
In August 2026, Feelfree lost estimated Share of Search among kayak brands in New Zealand, from 16.2% to 10.7%.
In August 2026, Ocean Kayak lost estimated Share of Search among kayak brands in New Zealand, from 18.9% to 16.4%.
Estimated monthly branded searches for Hobie in New Zealand fell 14.3% over 11 measured months, from 70 to 60 in August 2026.
How is Feelfree measured?
Brandwave collects information about searches that people make online using Feelfree’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- feelfree
- feelfree fishing kayak
- feelfree kayak
- feelfree near me
- feelfree nz
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Is Feelfree your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.