Hobie vs Mission Kayaking:Which is more popular by branded search in New Zealand?
In August 2026, Mission Kayaking had more branded searches than Hobie among kayak brands in New Zealand. Mission Kayaking was estimated to have 170 branded searches compared to Hobie’s 60, and held a 13.9% Share of Search versus Hobie’s 4.9%.
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Which is more popular in search, Hobie or Mission Kayaking?
Compare the kayak brands New Zealand paddlers and fishers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mission Kayaking, Hobie. The figures are in the table below the chart.
View monthly share of search table
| Month | Viking Kayaks | Ocean Kayak | Mission Kayaking | Feelfree | Hobie |
|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 18% | 12.6% | 14.4% | 4.2% |
| Nov 2025 | 53.8% | 20% | 10% | 11.9% | 4.2% |
| Dec 2025 | 56.6% | 23.3% | 10.4% | 6% | 3.6% |
| Jan 2026 | 54% | 25.7% | 10% | 6.1% | 4.2% |
| Feb 2026 | 51.2% | 22.4% | 12.4% | 10% | 4.1% |
| Mar 2026 | 52.2% | 19.7% | 13.4% | 10.2% | 4.5% |
| Apr 2026 | 56.1% | 19.5% | 8.9% | 10.6% | 4.9% |
| May 2026 | 61.8% | 15.3% | 8.4% | 9.9% | 4.6% |
| Jun 2026 | 58.7% | 17.3% | 10.6% | 8.7% | 4.8% |
| Jul 2026 | 50.5% | 18.9% | 9.9% | 16.2% | 4.5% |
| Aug 2026 | 54.1% | 16.4% | 13.9% | 10.7% | 4.9% |
| Sep 2026 | — | — | — | — | — |
How has the Hobie and Mission Kayaking comparison changed over the last 12 months?
3 findings
- Mission Kayaking was ahead of Hobie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hobie’s estimated Share of Search among kayak brands in New Zealand moved from 4.2% to 4.9%, and its estimated monthly branded searches moved from 70 to 60.
- Across the 11 months ending August 2026, Mission Kayaking’s estimated Share of Search among kayak brands in New Zealand moved from 12.6% to 13.9%, and its estimated monthly branded searches moved from 210 to 170.
How did search popularity change for New Zealand kayak brands in August 2026?
2 changes
In August 2026, Mission Kayaking overtook Feelfree to rank 3rd among kayak brands in New Zealand, at 13.9%.
Estimated monthly branded searches for Hobie in New Zealand fell 14.3% over 11 measured months, from 70 to 60 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hobie’s and Mission Kayaking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hobie
3 branded search terms
- hobie fishing kayak
- hobie kayak
- hobie mirage
Mission Kayaking
1 branded search term
- mission kayak
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.