Mission Kayaking vs Ocean Kayak:Which is more popular by branded search in New Zealand?
In August 2026, Ocean Kayak had more branded searches than Mission Kayaking among kayak brands in New Zealand. Ocean Kayak was estimated to have 200 branded searches compared to Mission Kayaking’s 170, and held a 16.4% Share of Search versus Mission Kayaking’s 13.9%.
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Which is more popular in search, Mission Kayaking or Ocean Kayak?
Compare the kayak brands New Zealand paddlers and fishers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ocean Kayak, Mission Kayaking. The figures are in the table below the chart.
View monthly share of search table
| Month | Viking Kayaks | Ocean Kayak | Mission Kayaking | Feelfree | Hobie |
|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 18% | 12.6% | 14.4% | 4.2% |
| Nov 2025 | 53.8% | 20% | 10% | 11.9% | 4.2% |
| Dec 2025 | 56.6% | 23.3% | 10.4% | 6% | 3.6% |
| Jan 2026 | 54% | 25.7% | 10% | 6.1% | 4.2% |
| Feb 2026 | 51.2% | 22.4% | 12.4% | 10% | 4.1% |
| Mar 2026 | 52.2% | 19.7% | 13.4% | 10.2% | 4.5% |
| Apr 2026 | 56.1% | 19.5% | 8.9% | 10.6% | 4.9% |
| May 2026 | 61.8% | 15.3% | 8.4% | 9.9% | 4.6% |
| Jun 2026 | 58.7% | 17.3% | 10.6% | 8.7% | 4.8% |
| Jul 2026 | 50.5% | 18.9% | 9.9% | 16.2% | 4.5% |
| Aug 2026 | 54.1% | 16.4% | 13.9% | 10.7% | 4.9% |
| Sep 2026 | — | — | — | — | — |
How has the Mission Kayaking and Ocean Kayak comparison changed over the last 12 months?
3 findings
- Ocean Kayak was ahead of Mission Kayaking in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mission Kayaking’s estimated Share of Search among kayak brands in New Zealand moved from 12.6% to 13.9%, and its estimated monthly branded searches moved from 210 to 170.
- Across the 11 months ending August 2026, Ocean Kayak’s estimated Share of Search among kayak brands in New Zealand moved from 18% to 16.4%, and its estimated monthly branded searches moved from 300 to 200.
How did search popularity change for New Zealand kayak brands in August 2026?
2 changes
In August 2026, Mission Kayaking overtook Feelfree to rank 3rd among kayak brands in New Zealand, at 13.9%.
In August 2026, Ocean Kayak lost estimated Share of Search among kayak brands in New Zealand, from 18.9% to 16.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Mission Kayaking’s and Ocean Kayak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mission Kayaking
1 branded search term
- mission kayak
Ocean Kayak
7 branded search terms
- ocean kayak
- ocean kayak angler 13
- ocean kayak fishing kayak
- ocean kayak frenzy
- ocean kayak prowler
- ocean kayak scrambler
- ocean kayak scrambler 11
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.