Brandwave

Intex vs Mission Kayaking:Which is more popular?

In September 2026, Intex had more branded searches than Mission Kayaking among kayak brands in New Zealand. Intex had about 320 branded searches, while Mission Kayaking had 210. Intex made up 21.9% of all kayak brand searches we track, and Mission Kayaking accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about kayak brands, Mission Kayaking appeared in two of the four answers and Intex in none.

Among kayak brands in New Zealand in September 2026

Who do people search for more?

Intex, about 52% more searches than Mission Kayaking

Intex 320 searchesMission Kayaking 210 searches

Who does AI mention more?

Mission Kayaking, mentioned in 2 of 4 answers, Intex in 0

Mission Kayaking in 2 of 4Intex in 0 of 4

Who does AI recommend more?

Mission Kayaking, the only one of the two named

Mission Kayaking first in 2Intex never named

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Top kayak brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mission Kayaking was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Intex did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Viking Kayaks1st
  2. Ocean Kayak2nd
  3. Mission Kayaking3rd
  4. Feelfree4th
  5. Intex–
  6. Hobie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viking Kayaks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ocean Kayak3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mission Kayaking2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Feelfree2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Intex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hobie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about kayak brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Intex or Mission Kayaking more popular in search?

This chart shows how often people search Google for Intex and Mission Kayaking by name. Each line represents a brand's share of searches for all six kayak brands we track, month by month, from searches in New Zealand.

Intex and Mission Kayaking among kayak brands in New Zealand, by month

Share of searches by month for Intex, Mission Kayaking. The figures are in the table below the chart.

View monthly share of searches table
MonthViking KayaksIntexMission KayakingOcean KayakFeelfreeHobie
Oct 202536.9%20%13.8%10.6%14.4%4.4%
Nov 202540.7%19.5%10.6%13%11.8%4.5%
Dec 202545.9%17.9%12.4%13.3%6.4%4.1%
Jan 202645%14.4%11.7%17.1%6.8%5%
Feb 202640.8%14.3%15%15%10.9%4.1%
Mar 202639.5%21.1%13.8%11.2%9.9%4.6%
Apr 202642.9%18.8%9.8%12.5%10.7%5.4%
May 202646.5%20.2%8.5%10.9%9.3%4.7%
Jun 202639.4%26.3%11.1%10.1%8.1%5.1%
Jul 202635.1%23.4%9.9%10.8%16.2%4.5%
Aug 202640.2%21.3%13.9%10.7%9%4.9%
Sep 202641.1%21.9%14.4%11.6%7.5%3.4%

How has the Intex and Mission Kayaking comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Mission Kayaking took it in February 2026, Intex took it in March 2026.
  • Across the 12 months ending September 2026, Intex’s share of searches among kayak brands in New Zealand moved from 20% to 21.9%, and its estimated monthly branded searches held steady at 320.
  • Across the 12 months ending September 2026, Mission Kayaking’s share of searches among kayak brands in New Zealand moved from 13.8% to 14.4%, and its estimated monthly branded searches moved from 220 to 210.

How did search popularity change for New Zealand kayak brands in September 2026?

1 change

  1. In September 2026, Intex gained share of searches among kayak brands in New Zealand, from 21.3% to 21.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Intex’s and Mission Kayaking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Intex

1 branded search term

  • intex

Mission Kayaking

2 branded search terms

  • mission kayak
  • missionkayaking

How the Brand Demand Index is measured

Other head-to-heads among kayak brands

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