Brandwave

How popular isHobie?

In September 2026, people searched for Hobie by name about 50 times in New Zealand, a 28.6% decrease from the previous year. These searches made up 3.4% of all New Zealand kayak brand searches, placing Hobie sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about kayak brands, Hobie did not appear in any of the answers.

Search and AI answers in September 2026

Hobie is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. Viking KayaksShare of searches 41.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. IntexShare of searches 21.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Mission KayakingShare of searches 14.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. Ocean KayakShare of searches 11.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. HobieShare of searches 3.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top kayak brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hobie did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Viking Kayaks1st
  2. Ocean Kayak2nd
  3. Mission Kayaking3rd
  4. Feelfree4th
  5. Intex–
  6. Hobie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viking Kayaks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ocean Kayak3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mission Kayaking2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Feelfree2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Intex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hobie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about kayak brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which kayak brands compete with Hobie?

Hobie against kayak brands in New Zealand, by month

Share of searches by month for Viking Kayaks, Intex, Mission Kayaking, Ocean Kayak, Feelfree, Hobie. The figures are in the table below the chart.

View monthly share of searches table
MonthViking KayaksIntexMission KayakingOcean KayakFeelfreeHobie
Oct 202536.9%20%13.8%10.6%14.4%4.4%
Nov 202540.7%19.5%10.6%13%11.8%4.5%
Dec 202545.9%17.9%12.4%13.3%6.4%4.1%
Jan 202645%14.4%11.7%17.1%6.8%5%
Feb 202640.8%14.3%15%15%10.9%4.1%
Mar 202639.5%21.1%13.8%11.2%9.9%4.6%
Apr 202642.9%18.8%9.8%12.5%10.7%5.4%
May 202646.5%20.2%8.5%10.9%9.3%4.7%
Jun 202639.4%26.3%11.1%10.1%8.1%5.1%
Jul 202635.1%23.4%9.9%10.8%16.2%4.5%
Aug 202640.2%21.3%13.9%10.7%9%4.9%
Sep 202641.1%21.9%14.4%11.6%7.5%3.4%

  1. 1.Viking Kayaks

    41.1%

    Held 1st. 600 estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  2. 2.Intex

    21.9%

    Held 2nd. 320 estimated branded searches, +23.1% vs prior month. Share +0.6 points.

  3. 3.Mission Kayaking

    14.4%

    Held 3rd. 210 estimated branded searches, +23.5% vs prior month. Share +0.4 points.

  4. 4.Ocean Kayak

    11.6%

    Held 4th. 170 estimated branded searches, +30.8% vs prior month. Share +1 points.

  5. 5.Feelfree

    7.5%

    Held 5th. 110 estimated branded searches, 0% vs prior month. Share -1.5 points.

  6. 6.Hobie

    3.4%

    Held 6th. 50 estimated branded searches, -16.7% vs prior month. Share -1.5 points.

Compare popularity between Hobie and its closest rivals

Every comparison with Hobie

5 comparisons

How has branded search demand for Hobie changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hobie in New Zealand fell from 70 to 50.
  • Across the 12 months ending September 2026, Hobie’s share of searches among kayak brands in New Zealand decreased from 4.4% to 3.4%.
  • Across the 12 months ending September 2026, Hobie’s share of searches among kayak brands in New Zealand peaked at 5.4% in April 2026 and was lowest at 3.4% in September 2026.

How did search popularity change for New Zealand kayak brands in September 2026?

5 changes

  1. In September 2026, Ocean Kayak gained share of searches among kayak brands in New Zealand, from 10.7% to 11.6%.

  2. In September 2026, Viking Kayaks gained share of searches among kayak brands in New Zealand, from 40.2% to 41.1%.

  3. In September 2026, Intex gained share of searches among kayak brands in New Zealand, from 21.3% to 21.9%.

  4. In September 2026, Hobie lost share of searches among kayak brands in New Zealand, from 4.9% to 3.4%.

  5. In September 2026, Feelfree lost share of searches among kayak brands in New Zealand, from 9% to 7.5%.

How are Hobie’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hobie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hobie fishing kayak
  • hobie kayak
  • hobie mirage

Do you work for Hobie? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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