Brandwave

How popular isFeelfree?

In September 2026, people searched for Feelfree by name about 110 times in New Zealand, a 52.2% decrease from the previous year. These searches made up 7.5% of all New Zealand kayak brand searches, placing Feelfree fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about kayak brands, Feelfree appeared in two of the four answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Feelfree is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Viking KayaksShare of searches 41.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. IntexShare of searches 21.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Mission KayakingShare of searches 14.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. Ocean KayakShare of searches 11.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. FeelfreeShare of searches 7.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

+1 more

Feelfree website (opens in a new tab)

Follow Feelfree and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top kayak brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Feelfree was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Feelfree is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Viking Kayaks1st
  2. Ocean Kayak2nd
  3. Mission Kayaking3rd
  4. Feelfree4th
  5. Intex–
  6. Hobie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viking Kayaks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ocean Kayak3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mission Kayaking2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Feelfree2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Intex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hobie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about kayak brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which kayak brands compete with Feelfree?

Feelfree against kayak brands in New Zealand, by month

Share of searches by month for Viking Kayaks, Intex, Mission Kayaking, Ocean Kayak, Feelfree, Hobie. The figures are in the table below the chart.

View monthly share of searches table
MonthViking KayaksIntexMission KayakingOcean KayakFeelfreeHobie
Oct 202536.9%20%13.8%10.6%14.4%4.4%
Nov 202540.7%19.5%10.6%13%11.8%4.5%
Dec 202545.9%17.9%12.4%13.3%6.4%4.1%
Jan 202645%14.4%11.7%17.1%6.8%5%
Feb 202640.8%14.3%15%15%10.9%4.1%
Mar 202639.5%21.1%13.8%11.2%9.9%4.6%
Apr 202642.9%18.8%9.8%12.5%10.7%5.4%
May 202646.5%20.2%8.5%10.9%9.3%4.7%
Jun 202639.4%26.3%11.1%10.1%8.1%5.1%
Jul 202635.1%23.4%9.9%10.8%16.2%4.5%
Aug 202640.2%21.3%13.9%10.7%9%4.9%
Sep 202641.1%21.9%14.4%11.6%7.5%3.4%

  1. 1.Viking Kayaks

    41.1%

    Held 1st. 600 estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  2. 2.Intex

    21.9%

    Held 2nd. 320 estimated branded searches, +23.1% vs prior month. Share +0.6 points.

  3. 3.Mission Kayaking

    14.4%

    Held 3rd. 210 estimated branded searches, +23.5% vs prior month. Share +0.4 points.

  4. 4.Ocean Kayak

    11.6%

    Held 4th. 170 estimated branded searches, +30.8% vs prior month. Share +1 points.

  5. 5.Feelfree

    7.5%

    Held 5th. 110 estimated branded searches, 0% vs prior month. Share -1.5 points.

  6. 6.Hobie

    3.4%

    Held 6th. 50 estimated branded searches, -16.7% vs prior month. Share -1.5 points.

Compare popularity between Feelfree and its closest rivals

Every comparison with Feelfree

5 comparisons

How has branded search demand for Feelfree changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Feelfree in New Zealand fell from 230 to 110.
  • Across the 12 months ending September 2026, Feelfree’s share of searches among kayak brands in New Zealand decreased from 14.4% to 7.5%.
  • Across the 12 months ending September 2026, Feelfree’s share of searches among kayak brands in New Zealand peaked at 16.2% in July 2026 and was lowest at 6.4% in December 2025.
  • Across the 12 months ending September 2026, Feelfree fell from 3rd to 5th among kayak brands in New Zealand.

How did search popularity change for New Zealand kayak brands in September 2026?

5 changes

  1. In September 2026, Ocean Kayak gained share of searches among kayak brands in New Zealand, from 10.7% to 11.6%.

  2. In September 2026, Viking Kayaks gained share of searches among kayak brands in New Zealand, from 40.2% to 41.1%.

  3. In September 2026, Intex gained share of searches among kayak brands in New Zealand, from 21.3% to 21.9%.

  4. In September 2026, Hobie lost share of searches among kayak brands in New Zealand, from 4.9% to 3.4%.

  5. In September 2026, Feelfree lost share of searches among kayak brands in New Zealand, from 9% to 7.5%.

How are Feelfree’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Feelfree’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • feelfree
  • feelfree fishing kayak
  • feelfree kayak

Do you work for Feelfree? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Feelfree your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free