Brandwave

Feelfree vs Intex:Which is more popular?

In September 2026, Intex had more branded searches than Feelfree among kayak brands in New Zealand. Intex had about 320 branded searches, while Feelfree had 110. Intex made up 21.9% of all kayak brand searches we track, and Feelfree accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about kayak brands, Feelfree appeared in two of the four answers and Intex in none.

Among kayak brands in New Zealand in September 2026

Who do people search for more?

Intex, about 3 searches for every 1 for Feelfree

Intex 320 searchesFeelfree 110 searches

Who does AI mention more?

Feelfree, mentioned in 2 of 4 answers, Intex in 0

Feelfree in 2 of 4Intex in 0 of 4

Who does AI recommend more?

Feelfree, the only one of the two named

Feelfree first in 2Intex never named

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Top kayak brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Feelfree was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Intex did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Viking Kayaks1st
  2. Ocean Kayak2nd
  3. Mission Kayaking3rd
  4. Feelfree4th
  5. Intex–
  6. Hobie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viking Kayaks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ocean Kayak3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mission Kayaking2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Feelfree2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Intex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hobie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about kayak brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Feelfree or Intex more popular in search?

This chart shows how often people search Google for Feelfree and Intex by name. Each line represents a brand's share of searches for all six kayak brands we track, month by month, from searches in New Zealand.

Feelfree and Intex among kayak brands in New Zealand, by month

Share of searches by month for Intex, Feelfree. The figures are in the table below the chart.

View monthly share of searches table
MonthViking KayaksIntexMission KayakingOcean KayakFeelfreeHobie
Oct 202536.9%20%13.8%10.6%14.4%4.4%
Nov 202540.7%19.5%10.6%13%11.8%4.5%
Dec 202545.9%17.9%12.4%13.3%6.4%4.1%
Jan 202645%14.4%11.7%17.1%6.8%5%
Feb 202640.8%14.3%15%15%10.9%4.1%
Mar 202639.5%21.1%13.8%11.2%9.9%4.6%
Apr 202642.9%18.8%9.8%12.5%10.7%5.4%
May 202646.5%20.2%8.5%10.9%9.3%4.7%
Jun 202639.4%26.3%11.1%10.1%8.1%5.1%
Jul 202635.1%23.4%9.9%10.8%16.2%4.5%
Aug 202640.2%21.3%13.9%10.7%9%4.9%
Sep 202641.1%21.9%14.4%11.6%7.5%3.4%

How has the Feelfree and Intex comparison changed over the last 12 months?

3 findings
  • Intex was ahead of Feelfree in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Feelfree’s share of searches among kayak brands in New Zealand moved from 14.4% to 7.5%, and its estimated monthly branded searches moved from 230 to 110.
  • Across the 12 months ending September 2026, Intex’s share of searches among kayak brands in New Zealand moved from 20% to 21.9%, and its estimated monthly branded searches held steady at 320.

How did search popularity change for New Zealand kayak brands in September 2026?

2 changes
  1. In September 2026, Intex gained share of searches among kayak brands in New Zealand, from 21.3% to 21.9%.

  2. In September 2026, Feelfree lost share of searches among kayak brands in New Zealand, from 9% to 7.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Feelfree’s and Intex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Feelfree

3 branded search terms

  • feelfree
  • feelfree fishing kayak
  • feelfree kayak

Intex

1 branded search term

  • intex

How the Brand Demand Index is measured

Other head-to-heads among kayak brands

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