Brandwave

How popular isOcean Kayak?

In September 2026, people searched for Ocean Kayak by name about 170 times in New Zealand, about the same as the previous year. These searches made up 11.6% of all New Zealand kayak brand searches, placing Ocean Kayak fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about kayak brands, Ocean Kayak appeared in three of the four answers and was the second most recommended of the six.

Search and AI answers in September 2026

Ocean Kayak is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. Viking KayaksShare of searches 41.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. IntexShare of searches 21.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Mission KayakingShare of searches 14.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. Ocean KayakShare of searches 11.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. FeelfreeShare of searches 7.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top kayak brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ocean Kayak was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ocean Kayak is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Viking Kayaks1st
  2. Ocean Kayak2nd
  3. Mission Kayaking3rd
  4. Feelfree4th
  5. Intex–
  6. Hobie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Viking Kayaks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ocean Kayak3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mission Kayaking2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Feelfree2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Intex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hobie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about kayak brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which kayak brands compete with Ocean Kayak?

Ocean Kayak against kayak brands in New Zealand, by month

Share of searches by month for Viking Kayaks, Intex, Mission Kayaking, Ocean Kayak, Feelfree, Hobie. The figures are in the table below the chart.

View monthly share of searches table
MonthViking KayaksIntexMission KayakingOcean KayakFeelfreeHobie
Oct 202536.9%20%13.8%10.6%14.4%4.4%
Nov 202540.7%19.5%10.6%13%11.8%4.5%
Dec 202545.9%17.9%12.4%13.3%6.4%4.1%
Jan 202645%14.4%11.7%17.1%6.8%5%
Feb 202640.8%14.3%15%15%10.9%4.1%
Mar 202639.5%21.1%13.8%11.2%9.9%4.6%
Apr 202642.9%18.8%9.8%12.5%10.7%5.4%
May 202646.5%20.2%8.5%10.9%9.3%4.7%
Jun 202639.4%26.3%11.1%10.1%8.1%5.1%
Jul 202635.1%23.4%9.9%10.8%16.2%4.5%
Aug 202640.2%21.3%13.9%10.7%9%4.9%
Sep 202641.1%21.9%14.4%11.6%7.5%3.4%

  1. 1.Viking Kayaks

    41.1%

    Held 1st. 600 estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  2. 2.Intex

    21.9%

    Held 2nd. 320 estimated branded searches, +23.1% vs prior month. Share +0.6 points.

  3. 3.Mission Kayaking

    14.4%

    Held 3rd. 210 estimated branded searches, +23.5% vs prior month. Share +0.4 points.

  4. 4.Ocean Kayak

    11.6%

    Held 4th. 170 estimated branded searches, +30.8% vs prior month. Share +1 points.

  5. 5.Feelfree

    7.5%

    Held 5th. 110 estimated branded searches, 0% vs prior month. Share -1.5 points.

  6. 6.Hobie

    3.4%

    Held 6th. 50 estimated branded searches, -16.7% vs prior month. Share -1.5 points.

Compare popularity between Ocean Kayak and its closest rivals

Every comparison with Ocean Kayak

5 comparisons

How has branded search demand for Ocean Kayak changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ocean Kayak in New Zealand held steady at 170.
  • Across the 12 months ending September 2026, Ocean Kayak’s share of searches among kayak brands in New Zealand increased from 10.6% to 11.6%.
  • Across the 12 months ending September 2026, Ocean Kayak’s share of searches among kayak brands in New Zealand peaked at 17.1% in January 2026 and was lowest at 10.1% in June 2026.
  • Across the 12 months ending September 2026, Ocean Kayak rose from 5th to 4th among kayak brands in New Zealand.

How did search popularity change for New Zealand kayak brands in September 2026?

5 changes

  1. In September 2026, Ocean Kayak gained share of searches among kayak brands in New Zealand, from 10.7% to 11.6%.

  2. In September 2026, Viking Kayaks gained share of searches among kayak brands in New Zealand, from 40.2% to 41.1%.

  3. In September 2026, Intex gained share of searches among kayak brands in New Zealand, from 21.3% to 21.9%.

  4. In September 2026, Hobie lost share of searches among kayak brands in New Zealand, from 4.9% to 3.4%.

  5. In September 2026, Feelfree lost share of searches among kayak brands in New Zealand, from 9% to 7.5%.

How are Ocean Kayak’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ocean Kayak’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ocean kayak
  • ocean kayak frenzy
  • ocean kayak prowler

Do you work for Ocean Kayak? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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