Kids play equipment brands in New Zealand:Which are most popular?
In September 2026, Jumpflex was the most searched kids play equipment brand in New Zealand, accounting for 22.9% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, Jumpflex, Forest & Frolic and gobaplay were mentioned most often, in three of the five answers. Vuly was recommended most often, coming first in two out of three responses that gave a list.
JumpflexShare of searches 22.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Little TikesShare of searches 21.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Forest & FrolicShare of searches 16.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
KeterShare of searches 12.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
IntexShare of searches 12%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top kids play equipment brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Jumpflex, Forest & Frolic and gobaplay were mentioned most often, in three of the five answers. Vuly was recommended most often, coming first in two out of three answers that gave a list. Forest & Frolic was second, and gobaplay was third. Little Tikes, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jumpflex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Forest & Frolic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- gobaplay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vuly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Keter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Step20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gonge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TP Toys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids play equipment brands
5 answers
Asked ChatGPT
“Which kids play equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kids play equipment brands in New Zealand?”
Asked ChatGPT
“What's the best kids play equipment brand in New Zealand for backyard play?”
Searched Google, AI Overview
“outdoor play equipment”
Searched Google, AI Overview
“backyard play set”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which kids play equipment brands do people search for most?
This chart shows how often people search Google for each kids play equipment brand by name. Each line represents a brand's share of searches for all 12 kids play equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Jumpflex, Little Tikes, Forest & Frolic, Keter, Intex, Bestway, Step2, Vuly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jumpflex | Little Tikes | Forest & Frolic | Keter | Intex | Bestway | Step2 | Vuly | gobaplay | Plum | Gonge | TP Toys |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 18.4% | 18.4% | 10.2% | 11.3% | 10.2% | 1.3% | 0.57% | 1.6% | 0.14% | 0.14% | 0.14% |
| Nov 2025 | 26.2% | 16.8% | 14.1% | 8.8% | 15.7% | 14.1% | 1.5% | 0.62% | 1.9% | 0.18% | 0.09% | 0.09% |
| Dec 2025 | 26.2% | 13.6% | 13.6% | 9.2% | 17.7% | 16.8% | 0.94% | 0.52% | 0.73% | 0.21% | 0.31% | 0.1% |
| Jan 2026 | 23.7% | 12.7% | 12.7% | 15.6% | 16.1% | 15.6% | 1.6% | 0.71% | 0.71% | 0.18% | 0.18% | 0.18% |
| Feb 2026 | 26.3% | 18.4% | 12.3% | 15.1% | 12% | 12.3% | 1.8% | 0.51% | 0.77% | 0.26% | 0.26% | 0% |
| Mar 2026 | 25.3% | 21.8% | 14.6% | 14.6% | 11.4% | 7.9% | 1.7% | 0.5% | 0.99% | 0.5% | 0.25% | 0.25% |
| Apr 2026 | 26.1% | 22.5% | 15.1% | 15.1% | 8.2% | 8.2% | 2.3% | 0.77% | 1% | 0.26% | 0.26% | 0.26% |
| May 2026 | 20.4% | 23.9% | 16% | 16% | 10.1% | 8.7% | 3% | 0.54% | 0.54% | 0.27% | 0.27% | 0.27% |
| Jun 2026 | 22.7% | 24.9% | 13.6% | 13.6% | 11.3% | 9.1% | 2.5% | 0.28% | 1.1% | 0.28% | 0.28% | 0.28% |
| Jul 2026 | 24% | 25% | 18% | 12% | 10% | 6.5% | 2.3% | 0.75% | 0.75% | 0.25% | 0.25% | 0.25% |
| Aug 2026 | 21.9% | 23.8% | 17.1% | 14% | 9.5% | 7.6% | 2.1% | 1.7% | 1.7% | 0.24% | 0.24% | 0.24% |
| Sep 2026 | 22.9% | 21.9% | 16.9% | 12.1% | 12% | 6.6% | 2.9% | 2.9% | 1.2% | 0.34% | 0.17% | 0.17% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 22.9% | 1.4K | +47.8% | +1.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 21.9% | 1.3K | +30% | -1.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 16.9% | 1K | +38.9% | -0.2 points | |
| 4, held 4th | 12.1% | 720 | +22% | -1.9 points | |
| 5, held 5th | 12% | 710 | +77.5% | +2.5 points | |
| 6, held 6th | 6.6% | 390 | +21.9% | -1 points | |
| 7, held 7th | 2.9% | 170 | +88.9% | +0.7 points | |
| 8, moved from 9th to 8th | 2.9% | 170 | +142.9% | +1.2 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 1.2% | 70 | 0% | -0.5 pointsmoved from 8th to 9th | |
| 10, moved from 11th to 10th | 0.34% | 20 | +100% | +0.1 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 0.17% | 10 | 0% | -0.1 pointsmoved from 10th to 11th | |
| 12, held 12th | 0.17% | 10 | 0% | -0.1 points |
1.
Jumpflex22.9%
Moved from 2nd to 1st. 1.4K estimated branded searches, +47.8% vs prior month. Share +1.1 points.
21.9%
Moved from 1st to 2nd. 1.3K estimated branded searches, +30% vs prior month. Share -1.8 points.
16.9%
Held 3rd. 1K estimated branded searches, +38.9% vs prior month. Share -0.2 points.
4.
Keter12.1%
Held 4th. 720 estimated branded searches, +22% vs prior month. Share -1.9 points.
5.
Intex12%
Held 5th. 710 estimated branded searches, +77.5% vs prior month. Share +2.5 points.
6.
Bestway6.6%
Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share -1 points.
7.
Step22.9%
Held 7th. 170 estimated branded searches, +88.9% vs prior month. Share +0.7 points.
8.
Vuly2.9%
Moved from 9th to 8th. 170 estimated branded searches, +142.9% vs prior month. Share +1.2 points.
9.gobaplay
1.2%
Moved from 8th to 9th. 70 estimated branded searches, 0% vs prior month. Share -0.5 points.
10.Plum
0.34%
Moved from 11th to 10th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.
11.
Gonge0.17%
Moved from 10th to 11th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.
12.
TP Toys0.17%
Held 12th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.
Which brand is most popular in search among kids play equipment brands in New Zealand?
12 brands
In September 2026, Jumpflex was the most searched among kids play equipment brands in New Zealand, with an estimated 1.4K branded searches, 22.9% of all searches for the 12 we track. Little Tikes is in 2nd place, 1 percentage point behind at 21.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Jumpflex | 27.7% → 22.9% | 27.7%Oct 2025 | 20.4%May 2026 | 1st |
| Little Tikes | 18.4% → 21.9% | 25%Jul 2026 | 12.7%Jan 2026 | 3rd → 2nd |
| Forest & Frolic | 18.4% → 16.9% | 18.4%Oct 2025 | 12.3%Feb 2026 | 2nd → 3rd |
| Keter | 10.2% → 12.1% | 16%May 2026 | 8.8%Nov 2025 | 6th → 4th |
| Intex | 11.3% → 12% | 17.7%Dec 2025 | 8.2%Apr 2026 | 4th → 5th |
| Bestway | 10.2% → 6.6% | 16.8%Dec 2025 | 6.5%Jul 2026 | 5th → 6th |
| Step2 | 1.3% → 2.9% | 3%May 2026 | 0.94%Dec 2025 | 8th → 7th |
| Vuly | 0.57% → 2.9% | 2.9%Sep 2026 | 0.28%Jun 2026 | 9th → 8th |
| gobaplay | 1.6% → 1.2% | 1.9%Nov 2025 | 0.54%May 2026 | 7th → 9th |
| Plum | 0.14% → 0.34% | 0.5%Mar 2026 | 0.14%Oct 2025 | 11th → 10th |
| Gonge | 0.14% → 0.17% | 0.31%Dec 2025 | 0.09%Nov 2025 | 10th → 11th |
| TP Toys | 0.14% → 0.17% | 0.28%Jun 2026 | 0%Feb 2026 | 12th |
Each finding as a sentence
- Across the 12 months ending September 2026, Jumpflex’s share of searches among kids play equipment brands in New Zealand decreased from 27.7% to 22.9%.
- Across the 12 months ending September 2026, Little Tikes’ share of searches among kids play equipment brands in New Zealand increased from 18.4% to 21.9%.
- Across the 12 months ending September 2026, Forest & Frolic’s share of searches among kids play equipment brands in New Zealand decreased from 18.4% to 16.9%.
- Across the 12 months ending September 2026, Keter’s share of searches among kids play equipment brands in New Zealand increased from 10.2% to 12.1%.
- Across the 12 months ending September 2026, Intex’s share of searches among kids play equipment brands in New Zealand increased from 11.3% to 12%.
- Across the 12 months ending September 2026, Bestway’s share of searches among kids play equipment brands in New Zealand decreased from 10.2% to 6.6%.
- Across the 12 months ending September 2026, Step2’s share of searches among kids play equipment brands in New Zealand increased from 1.3% to 2.9%.
- Across the 12 months ending September 2026, Vuly’s share of searches among kids play equipment brands in New Zealand increased from 0.57% to 2.9%.
- Across the 12 months ending September 2026, Jumpflex’s share of searches among kids play equipment brands in New Zealand peaked at 27.7% in October 2025 and was lowest at 20.4% in May 2026.
- Across the 12 months ending September 2026, Little Tikes’ share of searches among kids play equipment brands in New Zealand peaked at 25% in July 2026 and was lowest at 12.7% in January 2026.
- Across the 12 months ending September 2026, Forest & Frolic’s share of searches among kids play equipment brands in New Zealand peaked at 18.4% in October 2025 and was lowest at 12.3% in February 2026.
- Across the 12 months ending September 2026, Keter’s share of searches among kids play equipment brands in New Zealand peaked at 16% in May 2026 and was lowest at 8.8% in November 2025.
- Across the 12 months ending September 2026, Intex’s share of searches among kids play equipment brands in New Zealand peaked at 17.7% in December 2025 and was lowest at 8.2% in April 2026.
- Across the 12 months ending September 2026, Bestway’s share of searches among kids play equipment brands in New Zealand peaked at 16.8% in December 2025 and was lowest at 6.5% in July 2026.
- Across the 12 months ending September 2026, Step2’s share of searches among kids play equipment brands in New Zealand peaked at 3% in May 2026 and was lowest at 0.94% in December 2025.
- Across the 12 months ending September 2026, Vuly’s share of searches among kids play equipment brands in New Zealand peaked at 2.9% in September 2026 and was lowest at 0.28% in June 2026.
- Across the 12 months ending September 2026, gobaplay’s share of searches among kids play equipment brands in New Zealand peaked at 1.9% in November 2025 and was lowest at 0.54% in May 2026.
- Across the 12 months ending September 2026, Little Tikes rose from 3rd to 2nd among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, Forest & Frolic fell from 2nd to 3rd among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, Keter rose from 6th to 4th among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, Intex fell from 4th to 5th among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, Bestway fell from 5th to 6th among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, Step2 rose from 8th to 7th among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, Vuly rose from 9th to 8th among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, gobaplay fell from 7th to 9th among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, Plum rose from 11th to 10th among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, Gonge fell from 10th to 11th among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, TP Toys held steady: its share of searches among kids play equipment brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand kids play equipment brands in September 2026?
8 changes
In September 2026, Jumpflex overtook Little Tikes to become the leader among kids play equipment brands in New Zealand, with 22.9% of the searches.
In September 2026, Vuly overtook gobaplay to rank 8th among kids play equipment brands in New Zealand, with 2.9% of the searches.
In September 2026, Intex gained share of searches among kids play equipment brands in New Zealand, from 9.5% to 12%.
In September 2026, Step2 gained share of searches among kids play equipment brands in New Zealand, from 2.1% to 2.9%.
In September 2026, Keter lost share of searches among kids play equipment brands in New Zealand, from 14% to 12.1%.
In September 2026, Little Tikes lost share of searches among kids play equipment brands in New Zealand, from 23.8% to 21.9%.
In September 2026, Bestway lost share of searches among kids play equipment brands in New Zealand, from 7.6% to 6.6%.
In September 2026, Plum rose from 11th to 10th among kids play equipment brands in New Zealand.
Compare popularity between leading brands
- Jumpflex vs Little Tikes: compare popularity
- Jumpflex vs Forest & Frolic: compare popularity
- Jumpflex vs Keter: compare popularity
- Jumpflex vs Intex: compare popularity
- Little Tikes vs Forest & Frolic: compare popularity
- Little Tikes vs Keter: compare popularity
- Little Tikes vs Intex: compare popularity
- Forest & Frolic vs Keter: compare popularity
- Forest & Frolic vs Intex: compare popularity
- Keter vs Intex: compare popularity
- Compare any of these brands
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