Brandwave

How popular isVuly?

In September 2026, people searched for Vuly by name about 260 times in New Zealand, an 188.9% increase from the previous year. These searches made up 2.9% of all New Zealand kids play equipment brand searches, placing Vuly eighth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about kids play equipment brands, Vuly appeared in two of the five answers and was the most recommended of the 12.

Search and AI answers in September 2026

Vuly is the eighth most searched of 12 competitors and the most recommended in AI answers.

  1. JumpflexShare of searches 22.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Little TikesShare of searches 21.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Forest & FrolicShare of searches 16.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. KeterShare of searches 12.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. VulyShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st

+7 more

Vuly website (opens in a new tab)

Follow Vuly and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top kids play equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vuly was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vuly is the most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vuly1st
  2. Forest & Frolic2nd
  3. gobaplay3rd
  4. Jumpflex4th
  5. Little Tikes–
  6. Keter–
  7. Intex–
  8. Bestway–
  9. Step2–
  10. Plum–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jumpflex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forest & Frolic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • gobaplay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vuly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Step20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about kids play equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which kids play equipment brands compete with Vuly?

Vuly against kids play equipment brands in New Zealand, by month

Share of searches by month for Jumpflex, Little Tikes, Forest & Frolic, Keter, Intex, Bestway, Step2, Vuly. The figures are in the table below the chart.

View monthly share of searches table
MonthJumpflexLittle TikesForest & FrolicKeterIntexBestwayStep2VulygobaplayPlumGongeTP Toys
Oct 202527.7%18.4%18.4%10.2%11.3%10.2%1.3%0.57%1.6%0.14%0.14%0.14%
Nov 202526.2%16.8%14.1%8.8%15.7%14.1%1.5%0.62%1.9%0.18%0.09%0.09%
Dec 202526.2%13.6%13.6%9.2%17.7%16.8%0.94%0.52%0.73%0.21%0.31%0.1%
Jan 202623.7%12.7%12.7%15.6%16.1%15.6%1.6%0.71%0.71%0.18%0.18%0.18%
Feb 202626.3%18.4%12.3%15.1%12%12.3%1.8%0.51%0.77%0.26%0.26%0%
Mar 202625.3%21.8%14.6%14.6%11.4%7.9%1.7%0.5%0.99%0.5%0.25%0.25%
Apr 202626.1%22.5%15.1%15.1%8.2%8.2%2.3%0.77%1%0.26%0.26%0.26%
May 202620.4%23.9%16%16%10.1%8.7%3%0.54%0.54%0.27%0.27%0.27%
Jun 202622.7%24.9%13.6%13.6%11.3%9.1%2.5%0.28%1.1%0.28%0.28%0.28%
Jul 202624%25%18%12%10%6.5%2.3%0.75%0.75%0.25%0.25%0.25%
Aug 202621.9%23.8%17.1%14%9.5%7.6%2.1%1.7%1.7%0.24%0.24%0.24%
Sep 202622.9%21.9%16.9%12.1%12%6.6%2.9%2.9%1.2%0.34%0.17%0.17%

  1. 1.Jumpflex

    22.9%

    Moved from 2nd to 1st. 1.4K estimated branded searches, +47.8% vs prior month. Share +1.1 points.

  2. 2.Little Tikes

    21.9%

    Moved from 1st to 2nd. 1.3K estimated branded searches, +30% vs prior month. Share -1.8 points.

  3. 3.Forest & Frolic

    16.9%

    Held 3rd. 1K estimated branded searches, +38.9% vs prior month. Share -0.2 points.

  4. 4.Keter

    12.1%

    Held 4th. 720 estimated branded searches, +22% vs prior month. Share -1.9 points.

  5. 5.Intex

    12%

    Held 5th. 710 estimated branded searches, +77.5% vs prior month. Share +2.5 points.

  6. 6.Bestway

    6.6%

    Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share -1 points.

  7. 7.Step2

    2.9%

    Held 7th. 170 estimated branded searches, +88.9% vs prior month. Share +0.7 points.

  8. 8.Vuly

    2.9%

    Moved from 9th to 8th. 170 estimated branded searches, +142.9% vs prior month. Share +1.2 points.

  9. 9.gobaplay

    1.2%

    Moved from 8th to 9th. 70 estimated branded searches, 0% vs prior month. Share -0.5 points.

  10. 10.Plum

    0.34%

    Moved from 11th to 10th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

  11. 11.Gonge

    0.17%

    Moved from 10th to 11th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

  12. 12.TP Toys

    0.17%

    Held 12th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Vuly and its closest rivals

Every comparison with Vuly

4 comparisons

How has branded search demand for Vuly changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vuly in New Zealand rose from 90 to 260.
  • Across the 12 months ending September 2026, Vuly’s share of searches among kids play equipment brands in New Zealand increased from 0.57% to 2.9%.
  • Across the 12 months ending September 2026, Vuly’s share of searches among kids play equipment brands in New Zealand peaked at 2.9% in September 2026 and was lowest at 0.28% in June 2026.
  • Across the 12 months ending September 2026, Vuly rose from 9th to 8th among kids play equipment brands in New Zealand.

How did search popularity change for New Zealand kids play equipment brands in September 2026?

6 changes

  1. In September 2026, Jumpflex overtook Little Tikes to become the leader among kids play equipment brands in New Zealand, with 22.9% of the searches.

  2. In September 2026, Vuly overtook gobaplay to rank 8th among kids play equipment brands in New Zealand, with 2.9% of the searches.

  3. In September 2026, Intex gained share of searches among kids play equipment brands in New Zealand, from 9.5% to 12%.

  4. In September 2026, Step2 gained share of searches among kids play equipment brands in New Zealand, from 2.1% to 2.9%.

  5. In September 2026, Keter lost share of searches among kids play equipment brands in New Zealand, from 14% to 12.1%.

  6. In September 2026, Little Tikes lost share of searches among kids play equipment brands in New Zealand, from 23.8% to 21.9%.

How are Vuly’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Vuly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vuly
  • vuly trampoline

Do you work for Vuly? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Vuly compete?

Vuly is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Trampoline brands5th of 64.1%Show ranking
Kids play equipment brands8th of 122.9%Shown above
Creator with pink hair and a pink jacket

Is Vuly your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free