Plum vs Vuly:Which is more popular?

In September 2026, Vuly had more branded searches than Plum among kids play equipment brands in New Zealand. Vuly had about 170 branded searches, while Plum had 20. Vuly made up 2.9% of all kids play equipment brand searches we track, and Plum accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about kids play equipment brands, Vuly appeared in two of the five answers and Plum in none.

Among kids play equipment brands in New Zealand in September 2026

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Top kids play equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vuly was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Plum did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Jumpflex	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Forest & Frolic	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
gobaplay	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Vuly	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Little Tikes	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Keter	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Intex	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Bestway	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Step2	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Plum	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Jumpflex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Forest & Frolic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
gobaplay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vuly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Keter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Step20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about kids play equipment brands

5 answers

Asked ChatGPT
“Which kids play equipment brand should I buy in New Zealand?”
1. 1Vuly
2. 2Forest & Frolic
3. 3Jumpflex
Asked ChatGPT
“What are the best kids play equipment brands in New Zealand?”
Asked ChatGPT
“What's the best kids play equipment brand in New Zealand for backyard play?”
1. 1Vuly
2. 2gobaplay
3. 3Forest & Frolic
4. 4Jumpflex
Searched Google, AI Overview
“outdoor play equipment”
1. 1gobaplay
Searched Google, AI Overview
“backyard play set”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Plum or Vuly more popular in search?

This chart shows how often people search Google for Plum and Vuly by name. Each line represents a brand's share of searches for all 12 kids play equipment brands we track, month by month, from searches in New Zealand.

Plum and Vuly among kids play equipment brands in New Zealand, by month

Month	Jumpflex	Little Tikes	Forest & Frolic	Keter	Intex	Bestway	Step2	Vuly	gobaplay	Plum	Gonge	TP Toys
Oct 2025	27.7%	18.4%	18.4%	10.2%	11.3%	10.2%	1.3%	0.57%	1.6%	0.14%	0.14%	0.14%
Nov 2025	26.2%	16.8%	14.1%	8.8%	15.7%	14.1%	1.5%	0.62%	1.9%	0.18%	0.09%	0.09%
Dec 2025	26.2%	13.6%	13.6%	9.2%	17.7%	16.8%	0.94%	0.52%	0.73%	0.21%	0.31%	0.1%
Jan 2026	23.7%	12.7%	12.7%	15.6%	16.1%	15.6%	1.6%	0.71%	0.71%	0.18%	0.18%	0.18%
Feb 2026	26.3%	18.4%	12.3%	15.1%	12%	12.3%	1.8%	0.51%	0.77%	0.26%	0.26%	0%
Mar 2026	25.3%	21.8%	14.6%	14.6%	11.4%	7.9%	1.7%	0.5%	0.99%	0.5%	0.25%	0.25%
Apr 2026	26.1%	22.5%	15.1%	15.1%	8.2%	8.2%	2.3%	0.77%	1%	0.26%	0.26%	0.26%
May 2026	20.4%	23.9%	16%	16%	10.1%	8.7%	3%	0.54%	0.54%	0.27%	0.27%	0.27%
Jun 2026	22.7%	24.9%	13.6%	13.6%	11.3%	9.1%	2.5%	0.28%	1.1%	0.28%	0.28%	0.28%
Jul 2026	24%	25%	18%	12%	10%	6.5%	2.3%	0.75%	0.75%	0.25%	0.25%	0.25%
Aug 2026	21.9%	23.8%	17.1%	14%	9.5%	7.6%	2.1%	1.7%	1.7%	0.24%	0.24%	0.24%
Sep 2026	22.9%	21.9%	16.9%	12.1%	12%	6.6%	2.9%	2.9%	1.2%	0.34%	0.17%	0.17%

How has the Plum and Vuly comparison changed over the last 12 months?

3 findings

Vuly was ahead of Plum in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Plum’s share of searches among kids play equipment brands in New Zealand moved from 0.14% to 0.34%, and its estimated monthly branded searches moved from 10 to 20.
Across the 12 months ending September 2026, Vuly’s share of searches among kids play equipment brands in New Zealand moved from 0.57% to 2.9%, and its estimated monthly branded searches moved from 40 to 170.

How did search popularity change for New Zealand kids play equipment brands in September 2026?

2 changes

In September 2026, Vuly overtook gobaplay to rank 8th among kids play equipment brands in New Zealand, with 2.9% of the searches.
In September 2026, Plum rose from 11th to 10th among kids play equipment brands in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Plum’s and Vuly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.