Brandwave

gobaplay vs Vuly:Which is more popular?

In September 2026, Vuly had more branded searches than gobaplay among kids play equipment brands in New Zealand. Vuly had about 170 branded searches, while gobaplay had 70. Vuly made up 2.9% of all kids play equipment brand searches we track, and gobaplay accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about kids play equipment brands, gobaplay appeared in three of the five answers and Vuly in two. Vuly was mentioned before gobaplay in two out of three answers.

Among kids play equipment brands in New Zealand in September 2026

Who do people search for more?

Vuly, about 2 searches for every 1 for gobaplay

Vuly 170 searchesgobaplay 70 searches

Who does AI mention more?

gobaplay, mentioned in 3 of 5 answers, Vuly in 2

gobaplay in 3 of 5Vuly in 2 of 5

Who does AI recommend more?

Vuly, named ahead of gobaplay in 2 of 3 answers

Vuly first in 2gobaplay first in 1

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Top kids play equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, gobaplay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Vuly was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vuly was listed before gobaplay in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vuly1st
  2. Forest & Frolic2nd
  3. gobaplay3rd
  4. Jumpflex4th
  5. Little Tikes–
  6. Keter–
  7. Intex–
  8. Bestway–
  9. Step2–
  10. Plum–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jumpflex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forest & Frolic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • gobaplay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vuly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Step20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about kids play equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is gobaplay or Vuly more popular in search?

This chart shows how often people search Google for gobaplay and Vuly by name. Each line represents a brand's share of searches for all 12 kids play equipment brands we track, month by month, from searches in New Zealand.

gobaplay and Vuly among kids play equipment brands in New Zealand, by month

Share of searches by month for Vuly, gobaplay. The figures are in the table below the chart.

View monthly share of searches table
MonthJumpflexLittle TikesForest & FrolicKeterIntexBestwayStep2VulygobaplayPlumGongeTP Toys
Oct 202527.7%18.4%18.4%10.2%11.3%10.2%1.3%0.57%1.6%0.14%0.14%0.14%
Nov 202526.2%16.8%14.1%8.8%15.7%14.1%1.5%0.62%1.9%0.18%0.09%0.09%
Dec 202526.2%13.6%13.6%9.2%17.7%16.8%0.94%0.52%0.73%0.21%0.31%0.1%
Jan 202623.7%12.7%12.7%15.6%16.1%15.6%1.6%0.71%0.71%0.18%0.18%0.18%
Feb 202626.3%18.4%12.3%15.1%12%12.3%1.8%0.51%0.77%0.26%0.26%0%
Mar 202625.3%21.8%14.6%14.6%11.4%7.9%1.7%0.5%0.99%0.5%0.25%0.25%
Apr 202626.1%22.5%15.1%15.1%8.2%8.2%2.3%0.77%1%0.26%0.26%0.26%
May 202620.4%23.9%16%16%10.1%8.7%3%0.54%0.54%0.27%0.27%0.27%
Jun 202622.7%24.9%13.6%13.6%11.3%9.1%2.5%0.28%1.1%0.28%0.28%0.28%
Jul 202624%25%18%12%10%6.5%2.3%0.75%0.75%0.25%0.25%0.25%
Aug 202621.9%23.8%17.1%14%9.5%7.6%2.1%1.7%1.7%0.24%0.24%0.24%
Sep 202622.9%21.9%16.9%12.1%12%6.6%2.9%2.9%1.2%0.34%0.17%0.17%

How has the gobaplay and Vuly comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Vuly took it in September 2026.
  • Across the 12 months ending September 2026, gobaplay’s share of searches among kids play equipment brands in New Zealand moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 110 to 70.
  • Across the 12 months ending September 2026, Vuly’s share of searches among kids play equipment brands in New Zealand moved from 0.57% to 2.9%, and its estimated monthly branded searches moved from 40 to 170.

How did search popularity change for New Zealand kids play equipment brands in September 2026?

2 changes

  1. In September 2026, Vuly overtook gobaplay to rank 8th among kids play equipment brands in New Zealand, with 2.9% of the searches.

  2. Estimated monthly branded searches for gobaplay in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using gobaplay’s and Vuly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

gobaplay

1 branded search term

  • gobaplay

Vuly

1 branded search term

  • vuly

How the Brand Demand Index is measured

Other head-to-heads among kids play equipment brands

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