Keter vs Little Tikes:Which is more popular?
In September 2026, Little Tikes had more branded searches than Keter among kids play equipment brands in New Zealand. Little Tikes had about 1,300 branded searches, while Keter had 720. Little Tikes made up 21.9% of all kids play equipment brand searches we track, and Keter accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about kids play equipment brands, neither Keter nor Little Tikes appeared in any of the five answers.
Who do people search for more?
Little Tikes, about 81% more searches than Keter
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top kids play equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Keter nor Little Tikes showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Jumpflex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Forest & Frolic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- gobaplay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vuly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Keter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Step20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids play equipment brands
5 answers
Asked ChatGPT
“Which kids play equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kids play equipment brands in New Zealand?”
Asked ChatGPT
“What's the best kids play equipment brand in New Zealand for backyard play?”
Searched Google, AI Overview
“outdoor play equipment”
Searched Google, AI Overview
“backyard play set”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Keter or Little Tikes more popular in search?
This chart shows how often people search Google for Keter and Little Tikes by name. Each line represents a brand's share of searches for all 12 kids play equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Little Tikes, Keter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jumpflex | Little Tikes | Forest & Frolic | Keter | Intex | Bestway | Step2 | Vuly | gobaplay | Plum | Gonge | TP Toys |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 18.4% | 18.4% | 10.2% | 11.3% | 10.2% | 1.3% | 0.57% | 1.6% | 0.14% | 0.14% | 0.14% |
| Nov 2025 | 26.2% | 16.8% | 14.1% | 8.8% | 15.7% | 14.1% | 1.5% | 0.62% | 1.9% | 0.18% | 0.09% | 0.09% |
| Dec 2025 | 26.2% | 13.6% | 13.6% | 9.2% | 17.7% | 16.8% | 0.94% | 0.52% | 0.73% | 0.21% | 0.31% | 0.1% |
| Jan 2026 | 23.7% | 12.7% | 12.7% | 15.6% | 16.1% | 15.6% | 1.6% | 0.71% | 0.71% | 0.18% | 0.18% | 0.18% |
| Feb 2026 | 26.3% | 18.4% | 12.3% | 15.1% | 12% | 12.3% | 1.8% | 0.51% | 0.77% | 0.26% | 0.26% | 0% |
| Mar 2026 | 25.3% | 21.8% | 14.6% | 14.6% | 11.4% | 7.9% | 1.7% | 0.5% | 0.99% | 0.5% | 0.25% | 0.25% |
| Apr 2026 | 26.1% | 22.5% | 15.1% | 15.1% | 8.2% | 8.2% | 2.3% | 0.77% | 1% | 0.26% | 0.26% | 0.26% |
| May 2026 | 20.4% | 23.9% | 16% | 16% | 10.1% | 8.7% | 3% | 0.54% | 0.54% | 0.27% | 0.27% | 0.27% |
| Jun 2026 | 22.7% | 24.9% | 13.6% | 13.6% | 11.3% | 9.1% | 2.5% | 0.28% | 1.1% | 0.28% | 0.28% | 0.28% |
| Jul 2026 | 24% | 25% | 18% | 12% | 10% | 6.5% | 2.3% | 0.75% | 0.75% | 0.25% | 0.25% | 0.25% |
| Aug 2026 | 21.9% | 23.8% | 17.1% | 14% | 9.5% | 7.6% | 2.1% | 1.7% | 1.7% | 0.24% | 0.24% | 0.24% |
| Sep 2026 | 22.9% | 21.9% | 16.9% | 12.1% | 12% | 6.6% | 2.9% | 2.9% | 1.2% | 0.34% | 0.17% | 0.17% |
How has the Keter and Little Tikes comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Keter took it in January 2026, Little Tikes took it in February 2026.
- Across the 12 months ending September 2026, Keter’s share of searches among kids play equipment brands in New Zealand moved from 10.2% to 12.1%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Little Tikes’ share of searches among kids play equipment brands in New Zealand moved from 18.4% to 21.9%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for New Zealand kids play equipment brands in September 2026?
3 changes
In September 2026, Jumpflex overtook Little Tikes to become the leader among kids play equipment brands in New Zealand, with 22.9% of the searches.
In September 2026, Keter lost share of searches among kids play equipment brands in New Zealand, from 14% to 12.1%.
In September 2026, Little Tikes lost share of searches among kids play equipment brands in New Zealand, from 23.8% to 21.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Keter’s and Little Tikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Keter
1 branded search term
- keter
Little Tikes
1 branded search term
- little tikes
Other head-to-heads among kids play equipment brands
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