Brandwave

Forest & Frolic vs Little Tikes:Which is more popular?

In September 2026, Little Tikes had more branded searches than Forest & Frolic among kids play equipment brands in New Zealand. Little Tikes had about 1,300 branded searches, while Forest & Frolic had 1,000. Little Tikes made up 21.9% of all kids play equipment brand searches we track, and Forest & Frolic accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about kids play equipment brands, Forest & Frolic appeared in three of the five answers and Little Tikes in none.

Among kids play equipment brands in New Zealand in September 2026

Who do people search for more?

Little Tikes, about 30% more searches than Forest & Frolic

Little Tikes 1.3K searchesForest & Frolic 1K searches

Who does AI mention more?

Forest & Frolic, mentioned in 3 of 5 answers, Little Tikes in 0

Forest & Frolic in 3 of 5Little Tikes in 0 of 5

Who does AI recommend more?

Forest & Frolic, the only one of the two named

Forest & Frolic first in 3Little Tikes never named

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Top kids play equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Forest & Frolic was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Little Tikes did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vuly1st
  2. Forest & Frolic2nd
  3. gobaplay3rd
  4. Jumpflex4th
  5. Little Tikes–
  6. Keter–
  7. Intex–
  8. Bestway–
  9. Step2–
  10. Plum–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jumpflex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forest & Frolic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • gobaplay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vuly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Step20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about kids play equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Forest & Frolic or Little Tikes more popular in search?

This chart shows how often people search Google for Forest & Frolic and Little Tikes by name. Each line represents a brand's share of searches for all 12 kids play equipment brands we track, month by month, from searches in New Zealand.

Forest & Frolic and Little Tikes among kids play equipment brands in New Zealand, by month

Share of searches by month for Little Tikes, Forest & Frolic. The figures are in the table below the chart.

View monthly share of searches table
MonthJumpflexLittle TikesForest & FrolicKeterIntexBestwayStep2VulygobaplayPlumGongeTP Toys
Oct 202527.7%18.4%18.4%10.2%11.3%10.2%1.3%0.57%1.6%0.14%0.14%0.14%
Nov 202526.2%16.8%14.1%8.8%15.7%14.1%1.5%0.62%1.9%0.18%0.09%0.09%
Dec 202526.2%13.6%13.6%9.2%17.7%16.8%0.94%0.52%0.73%0.21%0.31%0.1%
Jan 202623.7%12.7%12.7%15.6%16.1%15.6%1.6%0.71%0.71%0.18%0.18%0.18%
Feb 202626.3%18.4%12.3%15.1%12%12.3%1.8%0.51%0.77%0.26%0.26%0%
Mar 202625.3%21.8%14.6%14.6%11.4%7.9%1.7%0.5%0.99%0.5%0.25%0.25%
Apr 202626.1%22.5%15.1%15.1%8.2%8.2%2.3%0.77%1%0.26%0.26%0.26%
May 202620.4%23.9%16%16%10.1%8.7%3%0.54%0.54%0.27%0.27%0.27%
Jun 202622.7%24.9%13.6%13.6%11.3%9.1%2.5%0.28%1.1%0.28%0.28%0.28%
Jul 202624%25%18%12%10%6.5%2.3%0.75%0.75%0.25%0.25%0.25%
Aug 202621.9%23.8%17.1%14%9.5%7.6%2.1%1.7%1.7%0.24%0.24%0.24%
Sep 202622.9%21.9%16.9%12.1%12%6.6%2.9%2.9%1.2%0.34%0.17%0.17%

How has the Forest & Frolic and Little Tikes comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand kids play equipment brands in September 2026?

3 changes

  1. In September 2026, Jumpflex overtook Little Tikes to become the leader among kids play equipment brands in New Zealand, with 22.9% of the searches.

  2. In September 2026, Little Tikes lost share of searches among kids play equipment brands in New Zealand, from 23.8% to 21.9%.

  3. Estimated monthly branded searches for Forest & Frolic in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Forest & Frolic’s and Little Tikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Forest & Frolic

1 branded search term

  • forest and frolic

Little Tikes

1 branded search term

  • little tikes

How the Brand Demand Index is measured

Other head-to-heads among kids play equipment brands

Creator with pink hair and a pink jacket

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