Air mattress brands in New Zealand:Which are most popular?
In September 2026, Bestway was the most searched air mattress brand in New Zealand, accounting for 61.9% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Bestway, Intex and Coleman were mentioned most often, in four of the five answers. Bestway was recommended most often, coming first in two out of three responses that gave a list.
BestwayShare of searches 61.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
IntexShare of searches 19.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SealyShare of searches 17.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ColemanShare of searches 1.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Follow air mattress brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top air mattress brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Bestway, Intex and Coleman were mentioned most often, in four of the five answers. Bestway was recommended most often, coming first in two out of three answers that gave a list. Intex was second, and Coleman was third. Sealy, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about air mattress brands
5 answers
Asked ChatGPT
“Which air mattress brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air mattress brands in New Zealand?”
Asked ChatGPT
“What's the best air mattress brand in New Zealand for camping trips?”
Searched Google, AI Overview
“air mattress nz”
Searched Google, AI Overview
“inflatable bed nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which air mattress brands do people search for most?
This chart shows how often people search Google for each air mattress brand by name. Each line represents a brand's share of searches for all four air mattress brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bestway, Intex, Sealy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bestway | Intex | Sealy | Coleman |
|---|---|---|---|---|
| Oct 2025 | 70.6% | 15.6% | 13.1% | 0.78% |
| Nov 2025 | 81.4% | 12.6% | 5.5% | 0.5% |
| Dec 2025 | 84% | 10.4% | 4.5% | 1% |
| Jan 2026 | 75.8% | 11% | 11.8% | 1.3% |
| Feb 2026 | 60.6% | 13.7% | 24.5% | 1.2% |
| Mar 2026 | 48.6% | 18.6% | 31.2% | 1.6% |
| Apr 2026 | 39.7% | 17.9% | 40.8% | 1.7% |
| May 2026 | 35% | 18.2% | 45.8% | 0.99% |
| Jun 2026 | 41.7% | 20.8% | 36.5% | 1% |
| Jul 2026 | 42.7% | 20.1% | 35.7% | 1.5% |
| Aug 2026 | 52.4% | 15.9% | 30.6% | 1.2% |
| Sep 2026 | 61.9% | 19.2% | 17.8% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.9% | 2.3K | +73.5% | +9.5 points | |
| 2, moved from 3rd to 2nd | 19.2% | 710 | +77.5% | +3.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 17.8% | 660 | -14.3% | -12.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 1.1% | 40 | +33.3% | -0.1 points |
1.
Bestway61.9%
Held 1st. 2.3K estimated branded searches, +73.5% vs prior month. Share +9.5 points.
2.
Intex19.2%
Moved from 3rd to 2nd. 710 estimated branded searches, +77.5% vs prior month. Share +3.3 points.
3.
Sealy17.8%
Moved from 2nd to 3rd. 660 estimated branded searches, -14.3% vs prior month. Share -12.7 points.
4.
Coleman1.1%
Held 4th. 40 estimated branded searches, +33.3% vs prior month. Share -0.1 points.
Which brand is most popular in search among air mattress brands in New Zealand?
4 brands
In September 2026, Bestway was the most searched among air mattress brands in New Zealand, with an estimated 2.3K branded searches, 61.9% of all searches for the four we track. Intex is in 2nd place, 42.7 percentage points behind at 19.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Bestway | 70.6% → 61.9% | 84%Dec 2025 | 35%May 2026 | 1st |
| Intex | 15.6% → 19.2% | 20.8%Jun 2026 | 10.4%Dec 2025 | 2nd |
| Sealy | 13.1% → 17.8% | 45.8%May 2026 | 4.5%Dec 2025 | 3rd |
| Coleman | 0.78% → 1.1% | 1.7%Apr 2026 | 0.5%Nov 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Bestway’s share of searches among air mattress brands in New Zealand decreased from 70.6% to 61.9%.
- Across the 12 months ending September 2026, Intex’s share of searches among air mattress brands in New Zealand increased from 15.6% to 19.2%.
- Across the 12 months ending September 2026, Sealy’s share of searches among air mattress brands in New Zealand increased from 13.1% to 17.8%.
- Across the 12 months ending September 2026, Bestway’s share of searches among air mattress brands in New Zealand peaked at 84% in December 2025 and was lowest at 35% in May 2026.
- Across the 12 months ending September 2026, Intex’s share of searches among air mattress brands in New Zealand peaked at 20.8% in June 2026 and was lowest at 10.4% in December 2025.
- Across the 12 months ending September 2026, Sealy’s share of searches among air mattress brands in New Zealand peaked at 45.8% in May 2026 and was lowest at 4.5% in December 2025.
- Across the 12 months ending September 2026, Coleman’s share of searches among air mattress brands in New Zealand peaked at 1.7% in April 2026 and was lowest at 0.5% in November 2025.
- Across the 12 months ending September 2026, Coleman held steady: its share of searches among air mattress brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand air mattress brands in September 2026?
3 changes
In September 2026, Intex overtook Sealy to rank 2nd among air mattress brands in New Zealand, with 19.2% of the searches.
In September 2026, Bestway gained share of searches among air mattress brands in New Zealand, from 52.4% to 61.9%.
In September 2026, Sealy lost share of searches among air mattress brands in New Zealand, from 30.6% to 17.8%.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.