Brandwave

How popular isColeman?

In September 2026, people searched for Coleman by name about 1,320 times in New Zealand, a 34.3% decrease from the previous year. These searches made up 1.1% of all New Zealand air mattress brand searches, placing Coleman fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about air mattress brands, Coleman appeared in four of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

Coleman is the fourth most searched of 4 competitors and the third most recommended in AI answers.

  1. BestwayShare of searches 61.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. IntexShare of searches 19.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. SealyShare of searches 17.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ColemanShare of searches 1.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top air mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coleman was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Coleman is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bestway1st
  2. Intex2nd
  3. Coleman3rd
  4. Sealy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bestway4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sealy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air mattress brands

5 answers

  • Asked ChatGPT

    “Which air mattress brand should I buy in New Zealand?”

    1. 1Intex
    2. 2Bestway
    3. 3Coleman

  • Asked ChatGPT

    “What are the best air mattress brands in New Zealand?”

    1. 1Bestway
    2. 2Intex
    3. 3Coleman

  • Asked ChatGPT

    “What's the best air mattress brand in New Zealand for camping trips?”

    1. 1Coleman

  • Searched Google, AI Overview

    “air mattress nz”

    1. 1Bestway
    2. 2Intex

  • Searched Google, AI Overview

    “inflatable bed nz”

    1. 1Bestway
    2. 2Intex
    3. 3Coleman

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which air mattress brands compete with Coleman?

Coleman against air mattress brands in New Zealand, by month

Share of searches by month for Bestway, Intex, Sealy, Coleman. The figures are in the table below the chart.

View monthly share of searches table
MonthBestwayIntexSealyColeman
Oct 202570.6%15.6%13.1%0.78%
Nov 202581.4%12.6%5.5%0.5%
Dec 202584%10.4%4.5%1%
Jan 202675.8%11%11.8%1.3%
Feb 202660.6%13.7%24.5%1.2%
Mar 202648.6%18.6%31.2%1.6%
Apr 202639.7%17.9%40.8%1.7%
May 202635%18.2%45.8%0.99%
Jun 202641.7%20.8%36.5%1%
Jul 202642.7%20.1%35.7%1.5%
Aug 202652.4%15.9%30.6%1.2%
Sep 202661.9%19.2%17.8%1.1%

  1. 1.Bestway

    61.9%

    Held 1st. 2.3K estimated branded searches, +73.5% vs prior month. Share +9.5 points.

  2. 2.Intex

    19.2%

    Moved from 3rd to 2nd. 710 estimated branded searches, +77.5% vs prior month. Share +3.3 points.

  3. 3.Sealy

    17.8%

    Moved from 2nd to 3rd. 660 estimated branded searches, -14.3% vs prior month. Share -12.7 points.

  4. 4.Coleman

    1.1%

    Held 4th. 40 estimated branded searches, +33.3% vs prior month. Share -0.1 points.

Compare popularity between Coleman and its closest rivals

Every comparison with Coleman

16 comparisons

How has branded search demand for Coleman changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Coleman in New Zealand fell from 2K to 1.3K.
  • Across the 12 months ending September 2026, Coleman’s share of searches among air mattress brands in New Zealand peaked at 1.7% in April 2026 and was lowest at 0.5% in November 2025.

How did search popularity change for New Zealand air mattress brands in September 2026?

3 changes

  1. In September 2026, Intex overtook Sealy to rank 2nd among air mattress brands in New Zealand, with 19.2% of the searches.

  2. In September 2026, Bestway gained share of searches among air mattress brands in New Zealand, from 52.4% to 61.9%.

  3. In September 2026, Sealy lost share of searches among air mattress brands in New Zealand, from 30.6% to 17.8%.

How are Coleman’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coleman air mattress
  • coleman backpack cooler
  • coleman camping
  • coleman camping chair
  • coleman chilly bin
  • coleman cool box
  • coleman fuel canister
  • coleman gas canister
  • coleman gas grill
  • coleman gazebo
  • coleman gazebo wall
  • coleman ice box
  • coleman kaimai tent
  • coleman portable grill
  • coleman tent

Do you work for Coleman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Coleman compete?

Coleman is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camping gear brands6th of 90.94%Show ranking
Camping chair brands6th of 80.06%Show ranking
Gas grill brands7th of 70%Show ranking
Air mattress brands4th of 41.1%Shown above
Chilly bin and cooler brands5th of 82.5%Show ranking
Portable grill brands5th of 50.29%Show ranking
Gas canister brands4th of 40.35%Show ranking
Cool box brands5th of 60.47%Show ranking
Camping stove brands3rd of 43.3%Show ranking
Fuel canister brands3rd of 30.5%Show ranking
Ice box brands6th of 61.1%Show ranking
Backpack cooler brands4th of 61.6%Show ranking
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