Coleman vs Sealy:Which is more popular?
In September 2026, Sealy had more branded searches than Coleman among air mattress brands in New Zealand. Sealy had about 660 branded searches, while Coleman had 40. Sealy made up 17.8% of all air mattress brand searches we track, and Coleman accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about air mattress brands, Coleman appeared in four of the five answers and Sealy in none.
Who do people search for more?
Sealy, about 17 searches for every 1 for Coleman
Who does AI mention more?
Coleman, mentioned in 4 of 5 answers, Sealy in 0
Who does AI recommend more?
Coleman, the only one of the two named
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Top air mattress brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Coleman was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sealy did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about air mattress brands
5 answers
Asked ChatGPT
“Which air mattress brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air mattress brands in New Zealand?”
Asked ChatGPT
“What's the best air mattress brand in New Zealand for camping trips?”
Searched Google, AI Overview
“air mattress nz”
Searched Google, AI Overview
“inflatable bed nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Coleman or Sealy more popular in search?
This chart shows how often people search Google for Coleman and Sealy by name. Each line represents a brand's share of searches for all four air mattress brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sealy, Coleman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bestway | Intex | Sealy | Coleman |
|---|---|---|---|---|
| Oct 2025 | 70.6% | 15.6% | 13.1% | 0.78% |
| Nov 2025 | 81.4% | 12.6% | 5.5% | 0.5% |
| Dec 2025 | 84% | 10.4% | 4.5% | 1% |
| Jan 2026 | 75.8% | 11% | 11.8% | 1.3% |
| Feb 2026 | 60.6% | 13.7% | 24.5% | 1.2% |
| Mar 2026 | 48.6% | 18.6% | 31.2% | 1.6% |
| Apr 2026 | 39.7% | 17.9% | 40.8% | 1.7% |
| May 2026 | 35% | 18.2% | 45.8% | 0.99% |
| Jun 2026 | 41.7% | 20.8% | 36.5% | 1% |
| Jul 2026 | 42.7% | 20.1% | 35.7% | 1.5% |
| Aug 2026 | 52.4% | 15.9% | 30.6% | 1.2% |
| Sep 2026 | 61.9% | 19.2% | 17.8% | 1.1% |
How has the Coleman and Sealy comparison changed over the last 12 months?
3 findings
- Sealy was ahead of Coleman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coleman’s share of searches among air mattress brands in New Zealand moved from 0.78% to 1.1%, and its estimated monthly branded searches held steady at 40.
- Across the 12 months ending September 2026, Sealy’s share of searches among air mattress brands in New Zealand moved from 13.1% to 17.8%, and its estimated monthly branded searches moved from 670 to 660.
How did search popularity change for New Zealand air mattress brands in September 2026?
2 changes
In September 2026, Intex overtook Sealy to rank 2nd among air mattress brands in New Zealand, with 19.2% of the searches.
In September 2026, Sealy lost share of searches among air mattress brands in New Zealand, from 30.6% to 17.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Coleman’s and Sealy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among air mattress brands
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