Brandwave

How popular isSealy?

In September 2026, people searched for Sealy by name about 1,220 times in New Zealand, a 12.9% decrease from the previous year. These searches made up 17.8% of all New Zealand air mattress brand searches, placing Sealy third out of four brands. When we asked both ChatGPT and Google AI Overviews about air mattress brands, Sealy did not appear in any of the answers.

Search and AI answers in September 2026

Sealy is the third most searched of 4 competitors and not listed in any AI answer.

  1. BestwayShare of searches 61.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. IntexShare of searches 19.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. SealyShare of searches 17.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ColemanShare of searches 1.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top air mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sealy did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bestway1st
  2. Intex2nd
  3. Coleman3rd
  4. Sealy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bestway4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sealy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air mattress brands

5 answers

  • Asked ChatGPT

    “Which air mattress brand should I buy in New Zealand?”

    1. 1Intex
    2. 2Bestway
    3. 3Coleman

  • Asked ChatGPT

    “What are the best air mattress brands in New Zealand?”

    1. 1Bestway
    2. 2Intex
    3. 3Coleman

  • Asked ChatGPT

    “What's the best air mattress brand in New Zealand for camping trips?”

    1. 1Coleman

  • Searched Google, AI Overview

    “air mattress nz”

    1. 1Bestway
    2. 2Intex

  • Searched Google, AI Overview

    “inflatable bed nz”

    1. 1Bestway
    2. 2Intex
    3. 3Coleman

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which air mattress brands compete with Sealy?

Sealy against air mattress brands in New Zealand, by month

Share of searches by month for Bestway, Intex, Sealy. The figures are in the table below the chart.

View monthly share of searches table
MonthBestwayIntexSealyColeman
Oct 202570.6%15.6%13.1%0.78%
Nov 202581.4%12.6%5.5%0.5%
Dec 202584%10.4%4.5%1%
Jan 202675.8%11%11.8%1.3%
Feb 202660.6%13.7%24.5%1.2%
Mar 202648.6%18.6%31.2%1.6%
Apr 202639.7%17.9%40.8%1.7%
May 202635%18.2%45.8%0.99%
Jun 202641.7%20.8%36.5%1%
Jul 202642.7%20.1%35.7%1.5%
Aug 202652.4%15.9%30.6%1.2%
Sep 202661.9%19.2%17.8%1.1%

  1. 1.Bestway

    61.9%

    Held 1st. 2.3K estimated branded searches, +73.5% vs prior month. Share +9.5 points.

  2. 2.Intex

    19.2%

    Moved from 3rd to 2nd. 710 estimated branded searches, +77.5% vs prior month. Share +3.3 points.

  3. 3.Sealy

    17.8%

    Moved from 2nd to 3rd. 660 estimated branded searches, -14.3% vs prior month. Share -12.7 points.

  4. 4.Coleman

    1.1%

    Held 4th. 40 estimated branded searches, +33.3% vs prior month. Share -0.1 points.

Compare popularity between Sealy and its closest rivals

Every comparison with Sealy

10 comparisons

How has branded search demand for Sealy changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sealy in New Zealand fell from 1.4K to 1.2K.
  • Across the 12 months ending September 2026, Sealy’s share of searches among air mattress brands in New Zealand increased from 13.1% to 17.8%.
  • Across the 12 months ending September 2026, Sealy’s share of searches among air mattress brands in New Zealand peaked at 45.8% in May 2026 and was lowest at 4.5% in December 2025.

How did search popularity change for New Zealand air mattress brands in September 2026?

3 changes

  1. In September 2026, Intex overtook Sealy to rank 2nd among air mattress brands in New Zealand, with 19.2% of the searches.

  2. In September 2026, Bestway gained share of searches among air mattress brands in New Zealand, from 52.4% to 61.9%.

  3. In September 2026, Sealy lost share of searches among air mattress brands in New Zealand, from 30.6% to 17.8%.

How are Sealy’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Sealy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sealy
  • sealy bed
  • sealy mattress
  • sealy posturepedic
  • sealy posturepedic mattress
  • sealy posturepremier
  • sealy queen bed

Do you work for Sealy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sealy compete?

Sealy is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Mattress brands4th of 85%Show ranking
Air mattress brands3rd of 417.8%Shown above
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Is Sealy your brand?

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