Mattress brands in New Zealand:Which brands are most popular in search?
In August 2026, Ecosa was the most searched among mattress brands in New Zealand, with an estimated 24.5K branded searches and 81.7% estimated Share of Search within this set.
Ecosa81.7%
Sleepyhead12.5%
Sealy5.9%
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Share of SearchLeaderboard
Compare the mattress brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ecosa, Sleepyhead, Sealy. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecosa | Sleepyhead | Sealy |
|---|---|---|---|
| Oct 2025 | 83.4% | 12.2% | 4.4% |
| Nov 2025 | 85.3% | 10% | 4.7% |
| Dec 2025 | 83.2% | 11.6% | 5.1% |
| Jan 2026 | 81.1% | 12.8% | 6.1% |
| Feb 2026 | 79.7% | 13.8% | 6.5% |
| Mar 2026 | 82.6% | 11.8% | 5.6% |
| Apr 2026 | 83.3% | 11.7% | 4.9% |
| May 2026 | 81.8% | 12.4% | 5.9% |
| Jun 2026 | 83.3% | 11.5% | 5.2% |
| Jul 2026 | 82.6% | 11.8% | 5.6% |
| Aug 2026 | 81.7% | 12.5% | 5.9% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.7% | 24.5K | -15.4% | -0.9 points | |
| 2, held 2nd | 12.5% | 3.7K | -9.9% | +0.6 points | |
| 3, held 3rd | 5.9% | 1.8K | -10.7% | +0.3 points |
Compare search popularity between leading brands
Which brand is most popular in search among mattress brands in New Zealand?
3 brands
In August 2026, Ecosa was the most searched among mattress brands in New Zealand, with an estimated 24.5K branded searches and 81.7% estimated Share of Search within this set. Sleepyhead is in 2nd place, 69.2 percentage points behind at 12.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Ecosa | 83.4% → 81.7% | 85.3%Nov 2025 | 79.7%Feb 2026 | 1st |
| Sleepyhead | 12.2% → 12.5% | 13.8%Feb 2026 | 10%Nov 2025 | 2nd |
| Sealy | 4.4% → 5.9% | 6.5%Feb 2026 | 4.4%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Ecosa’s estimated Share of Search among mattress brands in New Zealand decreased from 83.4% to 81.7%.
- Across the 11 months ending August 2026, Sealy’s estimated Share of Search among mattress brands in New Zealand increased from 4.4% to 5.9%.
- Across the 11 months ending August 2026, Ecosa’s estimated Share of Search among mattress brands in New Zealand peaked at 85.3% in November 2025 and was lowest at 79.7% in February 2026.
- Across the 11 months ending August 2026, Sleepyhead’s estimated Share of Search among mattress brands in New Zealand peaked at 13.8% in February 2026 and was lowest at 10% in November 2025.
- Across the 11 months ending August 2026, Sealy’s estimated Share of Search among mattress brands in New Zealand peaked at 6.5% in February 2026 and was lowest at 4.4% in October 2025.
- Across the 11 months ending August 2026, Sleepyhead held steady: its estimated Share of Search among mattress brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand mattress brands in August 2026?
2 changes
In August 2026, Sleepyhead gained estimated Share of Search among mattress brands in New Zealand, from 11.8% to 12.5%.
In August 2026, Ecosa lost estimated Share of Search among mattress brands in New Zealand, from 82.6% to 81.7%.
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