Brandwave

How popular isEcosa in search?

In August 2026, there were an estimated 24.5K branded searches for Ecosa in New Zealand which is down 24.8% over the last 11 months. Ecosa holds 81.7% estimated Share of Search among New Zealand mattress brands and is ranked 1st of 3 competitors for search popularity.

Share of Search, August 2026
  1. Ecosa81.7%
  2. Sleepyhead12.5%
  3. Sealy5.9%
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Which mattress brands compete with Ecosa?

Ecosa against mattress brands in New Zealand, by month

Share of Search by month for Ecosa, Sleepyhead, Sealy. The figures are in the table below the chart.

View monthly share of search table
MonthEcosaSleepyheadSealy
Oct 202583.4%12.2%4.4%
Nov 202585.3%10%4.7%
Dec 202583.2%11.6%5.1%
Jan 202681.1%12.8%6.1%
Feb 202679.7%13.8%6.5%
Mar 202682.6%11.8%5.6%
Apr 202683.3%11.7%4.9%
May 202681.8%12.4%5.9%
Jun 202683.3%11.5%5.2%
Jul 202682.6%11.8%5.6%
Aug 202681.7%12.5%5.9%
Sep 2026———
  1. 1.Ecosa

    81.7%

    held 1st · 24.5K estimated branded searches · -15.4% vs prior month · -0.9 points

  2. 2.Sleepyhead

    12.5%

    held 2nd · 3.7K estimated branded searches · -9.9% vs prior month · +0.6 points

  3. 3.Sealy

    5.9%

    held 3rd · 1.8K estimated branded searches · -10.7% vs prior month · +0.3 points

Compare search popularity between Ecosa and its closest rivals

How has branded search demand for Ecosa changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ecosa in New Zealand fell from 32.6K to 24.5K.
  • Across the 11 months ending August 2026, Ecosa’s estimated Share of Search among mattress brands in New Zealand decreased from 83.4% to 81.7%.
  • Across the 11 months ending August 2026, Ecosa’s estimated Share of Search among mattress brands in New Zealand peaked at 85.3% in November 2025 and was lowest at 79.7% in February 2026.

How did search popularity change for New Zealand mattress brands in August 2026?

  1. In August 2026, Sleepyhead gained estimated Share of Search among mattress brands in New Zealand, from 11.8% to 12.5%.

  2. In August 2026, Ecosa lost estimated Share of Search among mattress brands in New Zealand, from 82.6% to 81.7%.

Which bed and mattress retailers compete with Ecosa?

Ecosa against bed and mattress retailers in New Zealand, by month

Share of Search by month for Ecosa, BedsRus, Beds4U, Bedpost, New Zealand Bed Company. The figures are in the table below the chart.

View monthly share of search table
MonthEcosaBedsRusBeds4UBedpostNew Zealand Bed CompanyEmma Sleep
Oct 202542.4%32.4%11.4%9.1%3.1%1.6%
Nov 202544%31.5%11.3%8.9%2.8%1.5%
Dec 202540.5%31.7%12.6%9.7%4%1.5%
Jan 202639.8%34.6%11.4%10.2%2.3%1.7%
Feb 202637.9%36.1%11.9%10.2%2.4%1.5%
Mar 202642.4%33.3%11.4%8.7%2.7%1.5%
Apr 202641.3%32.8%12.4%9.2%2.7%1.7%
May 202638.1%36.6%12.1%8.9%2.8%1.5%
Jun 202642.5%33.9%10.6%9%2.4%1.6%
Jul 202640%35.3%10.6%10%2.7%1.4%
Aug 202636.9%35.8%12.6%9.6%3.7%1.3%
Sep 2026——————
  1. 1.Ecosa

    36.9%

    held 1st · 24.5K estimated branded searches · -15.4% vs prior month · -3.1 points

  2. 2.BedsRus

    35.8%

    held 2nd · 23.8K estimated branded searches · -6.9% vs prior month · +0.5 points

  3. 3.Beds4U

    12.6%

    held 3rd · 8.4K estimated branded searches · +8.8% vs prior month · +2 points

  4. 4.Bedpost

    9.6%

    held 4th · 6.4K estimated branded searches · -11.2% vs prior month · -0.3 points

  5. held 5th · 2.5K estimated branded searches · +27.2% vs prior month · +1 points

  6. held 6th · 870 estimated branded searches · -15.5% vs prior month · -0.1 points

Compare search popularity between Ecosa and its closest rivals

How has branded search demand for Ecosa changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ecosa’s estimated Share of Search among bed and mattress retailers in New Zealand decreased from 42.4% to 36.9%.
  • Across the 11 months ending August 2026, Ecosa’s estimated Share of Search among bed and mattress retailers in New Zealand peaked at 44% in November 2025 and was lowest at 36.9% in August 2026.

How did search popularity change for New Zealand bed and mattress retailers in August 2026?

  1. In August 2026, Beds4U gained estimated Share of Search among bed and mattress retailers in New Zealand, from 10.6% to 12.6%.

  2. In August 2026, New Zealand Bed Company gained estimated Share of Search among bed and mattress retailers in New Zealand, from 2.7% to 3.7%.

  3. In August 2026, BedsRus gained estimated Share of Search among bed and mattress retailers in New Zealand, from 35.3% to 35.8%.

  4. In August 2026, Ecosa lost estimated Share of Search among bed and mattress retailers in New Zealand, from 40% to 36.9%.

  5. Estimated monthly branded searches for Emma Sleep in New Zealand fell 27.5% over 11 measured months, from 1.2K to 870 in August 2026.

Which pillow and mattress topper brands compete with Ecosa?

Ecosa against pillow and mattress topper brands in New Zealand, by month

Share of Search by month for Ecosa. The figures are in the table below the chart.

View monthly share of search table
MonthEcosaTontine
Oct 202599.5%0.49%
Nov 202599.6%0.41%
Dec 202599.3%0.75%
Jan 202699.2%0.8%
Feb 202699.2%0.83%
Mar 202699.5%0.48%
Apr 202699.4%0.58%
May 202699.3%0.68%
Jun 202699.4%0.62%
Jul 202699.5%0.55%
Aug 202699.3%0.69%
Sep 2026——
  1. 1.Ecosa

    99.3%

    held 1st · 24.5K estimated branded searches · -15.4% vs prior month · -0.1 points

  2. 2.Tontine

    0.69%

    held 2nd · 170 estimated branded searches · +6.3% vs prior month · +0.1 points

Compare search popularity between Ecosa and its closest rivals

How has branded search demand for Ecosa changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ecosa’s estimated Share of Search among pillow and mattress topper brands in New Zealand held steady, from 99.5% to 99.3%.

How did search popularity change for New Zealand pillow and mattress topper brands in August 2026?

  1. Estimated monthly branded searches for Ecosa in New Zealand fell 24.8% over 11 measured months, from 32.6K to 24.5K in August 2026.

How is Ecosa measured?

Brandwave collects information about searches that people make online using Ecosa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

49 branded search terms

  • Ecosa
  • ecosa au
  • ecosa bed
  • ecosa bed base
  • ecosa bedframe
  • ecosa co nz
  • ecosa cot mattress
  • ecosa double bed
  • ecosa double mattress
  • ecosa duvet
  • ecosa firm mattress
  • ecosa fold out bed
  • ecosa king
  • ecosa king bed
  • ecosa king mattress
  • ecosa king single
  • ecosa king single mattress
  • ecosa mattress
  • ecosa mattress cover
  • ecosa mattress king
  • ecosa mattress nz
  • ecosa mattress queen
  • ecosa mattress topper
  • ecosa memory foam pillow
  • ecosa near me
  • ecosa new zealand
  • ecosa nz
  • ecosa online
  • ecosa pillow
  • ecosa pillow briscoes
  • ecosa pillow case
  • ecosa pillow review
  • ecosa pure
  • ecosa pure mattress
  • ecosa queen
  • ecosa queen bed
  • ecosa queen mattress
  • ecosa rise
  • ecosa sale
  • ecosa shop
  • ecosa showroom
  • ecosa silk pillowcases
  • ecosa single
  • ecosa single bed
  • ecosa single mattress
  • ecosa sleep
  • ecosa store
  • ecosa weighted blanket
  • ecosa zen bed base

Do you work for Ecosa? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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