Brandwave

How popular isBedpost in search?

In August 2026, there were an estimated 6.4K branded searches for Bedpost in New Zealand which is down 8.7% over the last 11 months. Bedpost holds 9.6% estimated Share of Search among New Zealand bed and mattress retailers and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Ecosa36.9%
  2. BedsRus35.8%
  3. Beds4U12.6%
  4. Bedpost9.6%
  5. New Zealand Bed Company3.7%
  6. Emma Sleep1.3%
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Which bed and mattress retailers compete with Bedpost?

Bedpost against bed and mattress retailers in New Zealand, by month

Share of Search by month for Ecosa, BedsRus, Beds4U, Bedpost, New Zealand Bed Company. The figures are in the table below the chart.

View monthly share of search table
MonthEcosaBedsRusBeds4UBedpostNew Zealand Bed CompanyEmma Sleep
Oct 202542.4%32.4%11.4%9.1%3.1%1.6%
Nov 202544%31.5%11.3%8.9%2.8%1.5%
Dec 202540.5%31.7%12.6%9.7%4%1.5%
Jan 202639.8%34.6%11.4%10.2%2.3%1.7%
Feb 202637.9%36.1%11.9%10.2%2.4%1.5%
Mar 202642.4%33.3%11.4%8.7%2.7%1.5%
Apr 202641.3%32.8%12.4%9.2%2.7%1.7%
May 202638.1%36.6%12.1%8.9%2.8%1.5%
Jun 202642.5%33.9%10.6%9%2.4%1.6%
Jul 202640%35.3%10.6%10%2.7%1.4%
Aug 202636.9%35.8%12.6%9.6%3.7%1.3%
Sep 2026——————

  1. 1.Ecosa

    36.9%

    held 1st · 24.5K estimated branded searches · -15.4% vs prior month · -3.1 points

  2. 2.BedsRus

    35.8%

    held 2nd · 23.8K estimated branded searches · -6.9% vs prior month · +0.5 points

  3. 3.Beds4U

    12.6%

    held 3rd · 8.4K estimated branded searches · +8.8% vs prior month · +2 points

  4. 4.Bedpost

    9.6%

    held 4th · 6.4K estimated branded searches · -11.2% vs prior month · -0.3 points

  5. 5.New Zealand Bed Company

    3.7%

    held 5th · 2.5K estimated branded searches · +27.2% vs prior month · +1 points

  6. 6.Emma Sleep

    1.3%

    held 6th · 870 estimated branded searches · -15.5% vs prior month · -0.1 points

Compare search popularity between Bedpost and its closest rivals

How has branded search demand for Bedpost changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bedpost in New Zealand fell from 7K to 6.4K.
  • Across the 11 months ending August 2026, Bedpost’s estimated Share of Search among bed and mattress retailers in New Zealand increased from 9.1% to 9.6%.
  • Across the 11 months ending August 2026, Bedpost’s estimated Share of Search among bed and mattress retailers in New Zealand peaked at 10.2% in February 2026 and was lowest at 8.7% in March 2026.

How did search popularity change for New Zealand bed and mattress retailers in August 2026?

  1. In August 2026, Beds4U gained estimated Share of Search among bed and mattress retailers in New Zealand, from 10.6% to 12.6%.

  2. In August 2026, New Zealand Bed Company gained estimated Share of Search among bed and mattress retailers in New Zealand, from 2.7% to 3.7%.

  3. In August 2026, BedsRus gained estimated Share of Search among bed and mattress retailers in New Zealand, from 35.3% to 35.8%.

  4. In August 2026, Ecosa lost estimated Share of Search among bed and mattress retailers in New Zealand, from 40% to 36.9%.

  5. Estimated monthly branded searches for Emma Sleep in New Zealand fell 27.5% over 11 measured months, from 1.2K to 870 in August 2026.

How is Bedpost measured?

Brandwave collects information about searches that people make online using Bedpost’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

36 branded search terms

  • bed post
  • bed post botany
  • bed post hamilton
  • bed post near me
  • bed post westgate
  • Bedpost
  • bedpost auckland
  • bedpost botany
  • bedpost chch
  • bedpost christchurch
  • bedpost dunedin
  • bedpost hamilton
  • bedpost hamilton nz
  • bedpost kerikeri
  • bedpost manukau
  • bedpost mattress
  • bedpost mattresses
  • bedpost mount maunganui
  • bedpost mt maunganui
  • bedpost mt wellington
  • bedpost napier
  • bedpost near me
  • bedpost nelson
  • bedpost new zealand
  • bedpost newmarket
  • bedpost nz
  • bedpost pukekohe
  • bedpost st lukes
  • bedpost tauranga
  • bedpost tauriko
  • bedpost te rapa
  • bedpost wairau
  • bedpost wairau park
  • bedpost wellington
  • bedpost westgate
  • bedpost whangarei

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How the Brand Demand Index is measured

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