Brandwave

Bed and mattress retailers in New Zealand:Which brands are most popular in search?

In August 2026, Ecosa was the most searched among bed and mattress retailers in New Zealand, with an estimated 24.5K branded searches and 36.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ecosa36.9%
  2. BedsRus35.8%
  3. Beds4U12.6%
  4. Bedpost9.6%
  5. New Zealand Bed Company3.7%
  6. Emma Sleep1.3%

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Share of SearchLeaderboard

Compare specialist bed and mattress retailers serving New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bed and mattress retailers in New Zealand, by month

Share of Search by month for Ecosa, BedsRus, Beds4U, Bedpost, New Zealand Bed Company. The figures are in the table below the chart.

View monthly share of search table
MonthEcosaBedsRusBeds4UBedpostNew Zealand Bed CompanyEmma Sleep
Oct 202542.4%32.4%11.4%9.1%3.1%1.6%
Nov 202544%31.5%11.3%8.9%2.8%1.5%
Dec 202540.5%31.7%12.6%9.7%4%1.5%
Jan 202639.8%34.6%11.4%10.2%2.3%1.7%
Feb 202637.9%36.1%11.9%10.2%2.4%1.5%
Mar 202642.4%33.3%11.4%8.7%2.7%1.5%
Apr 202641.3%32.8%12.4%9.2%2.7%1.7%
May 202638.1%36.6%12.1%8.9%2.8%1.5%
Jun 202642.5%33.9%10.6%9%2.4%1.6%
Jul 202640%35.3%10.6%10%2.7%1.4%
Aug 202636.9%35.8%12.6%9.6%3.7%1.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Ecosa

    36.9%

    held 1st · 24.5K estimated branded searches · -15.4% vs prior month · -3.1 points

  2. 2.BedsRus

    35.8%

    held 2nd · 23.8K estimated branded searches · -6.9% vs prior month · +0.5 points

  3. 3.Beds4U

    12.6%

    held 3rd · 8.4K estimated branded searches · +8.8% vs prior month · +2 points

  4. 4.Bedpost

    9.6%

    held 4th · 6.4K estimated branded searches · -11.2% vs prior month · -0.3 points

  5. 5.New Zealand Bed Company

    3.7%

    held 5th · 2.5K estimated branded searches · +27.2% vs prior month · +1 points

  6. 6.Emma Sleep

    1.3%

    held 6th · 870 estimated branded searches · -15.5% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among bed and mattress retailers in New Zealand?

In August 2026, Ecosa was the most searched among bed and mattress retailers in New Zealand, with an estimated 24.5K branded searches and 36.9% estimated Share of Search within this set. BedsRus is in 2nd place, 1.1 percentage points behind at 35.8% Share of Search.

New Zealand bed and mattress retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ecosa42.4% → 36.9%44%Nov 202536.9%Aug 20261st
BedsRus32.4% → 35.8%36.6%May 202631.5%Nov 20252nd
Beds4U11.4% → 12.6%12.6%Dec 202510.6%Jun 20263rd
Bedpost9.1% → 9.6%10.2%Feb 20268.7%Mar 20264th
New Zealand Bed Company3.1% → 3.7%4%Dec 20252.3%Jan 20265th
Emma Sleep1.6% → 1.3%1.7%Jan 20261.3%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ecosa’s estimated Share of Search among bed and mattress retailers in New Zealand decreased from 42.4% to 36.9%.
  • Across the 11 months ending August 2026, BedsRus’ estimated Share of Search among bed and mattress retailers in New Zealand increased from 32.4% to 35.8%.
  • Across the 11 months ending August 2026, Beds4U’s estimated Share of Search among bed and mattress retailers in New Zealand increased from 11.4% to 12.6%.
  • Across the 11 months ending August 2026, Bedpost’s estimated Share of Search among bed and mattress retailers in New Zealand increased from 9.1% to 9.6%.
  • Across the 11 months ending August 2026, New Zealand Bed Company’s estimated Share of Search among bed and mattress retailers in New Zealand increased from 3.1% to 3.7%.
  • Across the 11 months ending August 2026, Ecosa’s estimated Share of Search among bed and mattress retailers in New Zealand peaked at 44% in November 2025 and was lowest at 36.9% in August 2026.
  • Across the 11 months ending August 2026, BedsRus’ estimated Share of Search among bed and mattress retailers in New Zealand peaked at 36.6% in May 2026 and was lowest at 31.5% in November 2025.
  • Across the 11 months ending August 2026, Beds4U’s estimated Share of Search among bed and mattress retailers in New Zealand peaked at 12.6% in December 2025 and was lowest at 10.6% in June 2026.
  • Across the 11 months ending August 2026, Bedpost’s estimated Share of Search among bed and mattress retailers in New Zealand peaked at 10.2% in February 2026 and was lowest at 8.7% in March 2026.
  • Across the 11 months ending August 2026, New Zealand Bed Company’s estimated Share of Search among bed and mattress retailers in New Zealand peaked at 4% in December 2025 and was lowest at 2.3% in January 2026.
  • Across the 11 months ending August 2026, Emma Sleep held steady: its estimated Share of Search among bed and mattress retailers in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand bed and mattress retailers in August 2026?

  1. In August 2026, Beds4U gained estimated Share of Search among bed and mattress retailers in New Zealand, from 10.6% to 12.6%.

  2. In August 2026, New Zealand Bed Company gained estimated Share of Search among bed and mattress retailers in New Zealand, from 2.7% to 3.7%.

  3. In August 2026, BedsRus gained estimated Share of Search among bed and mattress retailers in New Zealand, from 35.3% to 35.8%.

  4. In August 2026, Ecosa lost estimated Share of Search among bed and mattress retailers in New Zealand, from 40% to 36.9%.

  5. Estimated monthly branded searches for Emma Sleep in New Zealand fell 27.5% over 11 measured months, from 1.2K to 870 in August 2026.

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