How popular isEmma Sleep in search?
In August 2026, there were an estimated 870 branded searches for Emma Sleep in New Zealand which is down 27.5% over the last 11 months. Emma Sleep holds 1.3% estimated Share of Search among New Zealand bed and mattress retailers and is ranked 6th of 6 competitors for search popularity.
Ecosa36.9%
BedsRus35.8%
Beds4U12.6%
Bedpost9.6%
New Zealand Bed Company3.7%
Emma Sleep1.3%
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Which bed and mattress retailers compete with Emma Sleep?
Share of Search by month for Ecosa, BedsRus, Beds4U, Bedpost, New Zealand Bed Company, Emma Sleep. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecosa | BedsRus | Beds4U | Bedpost | New Zealand Bed Company | Emma Sleep |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 32.4% | 11.4% | 9.1% | 3.1% | 1.6% |
| Nov 2025 | 44% | 31.5% | 11.3% | 8.9% | 2.8% | 1.5% |
| Dec 2025 | 40.5% | 31.7% | 12.6% | 9.7% | 4% | 1.5% |
| Jan 2026 | 39.8% | 34.6% | 11.4% | 10.2% | 2.3% | 1.7% |
| Feb 2026 | 37.9% | 36.1% | 11.9% | 10.2% | 2.4% | 1.5% |
| Mar 2026 | 42.4% | 33.3% | 11.4% | 8.7% | 2.7% | 1.5% |
| Apr 2026 | 41.3% | 32.8% | 12.4% | 9.2% | 2.7% | 1.7% |
| May 2026 | 38.1% | 36.6% | 12.1% | 8.9% | 2.8% | 1.5% |
| Jun 2026 | 42.5% | 33.9% | 10.6% | 9% | 2.4% | 1.6% |
| Jul 2026 | 40% | 35.3% | 10.6% | 10% | 2.7% | 1.4% |
| Aug 2026 | 36.9% | 35.8% | 12.6% | 9.6% | 3.7% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.9% | 24.5K | -15.4% | -3.1 points | |
| 2, held 2nd | 35.8% | 23.8K | -6.9% | +0.5 points | |
| 3, held 3rd | 12.6% | 8.4K | +8.8% | +2 points | |
| 4, held 4th | 9.6% | 6.4K | -11.2% | -0.3 points | |
| 5, held 5th | 3.7% | 2.5K | +27.2% | +1 points | |
| 6, held 6th | 1.3% | 870 | -15.5% | -0.1 points |
1.
Ecosa36.9%
held 1st · 24.5K estimated branded searches · -15.4% vs prior month · -3.1 points
2.
BedsRus35.8%
held 2nd · 23.8K estimated branded searches · -6.9% vs prior month · +0.5 points
3.
Beds4U12.6%
held 3rd · 8.4K estimated branded searches · +8.8% vs prior month · +2 points
4.
Bedpost9.6%
held 4th · 6.4K estimated branded searches · -11.2% vs prior month · -0.3 points
3.7%
held 5th · 2.5K estimated branded searches · +27.2% vs prior month · +1 points
1.3%
held 6th · 870 estimated branded searches · -15.5% vs prior month · -0.1 points
Compare search popularity between Emma Sleep and its closest rivals
How has branded search demand for Emma Sleep changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Emma Sleep in New Zealand fell from 1.2K to 870.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among bed and mattress retailers in New Zealand held steady, from 1.6% to 1.3%.
How did search popularity change for New Zealand bed and mattress retailers in August 2026?
5 changes
In August 2026, Beds4U gained estimated Share of Search among bed and mattress retailers in New Zealand, from 10.6% to 12.6%.
In August 2026, New Zealand Bed Company gained estimated Share of Search among bed and mattress retailers in New Zealand, from 2.7% to 3.7%.
In August 2026, BedsRus gained estimated Share of Search among bed and mattress retailers in New Zealand, from 35.3% to 35.8%.
In August 2026, Ecosa lost estimated Share of Search among bed and mattress retailers in New Zealand, from 40% to 36.9%.
Estimated monthly branded searches for Emma Sleep in New Zealand fell 27.5% over 11 measured months, from 1.2K to 870 in August 2026.
How is Emma Sleep measured?
Brandwave collects information about searches that people make online using Emma Sleep’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- emma bed
- emma mattress
- emma mattress nz
- emma original mattress
- emma queen mattress
- emma sleep
- emma sleep mattress
- emma sleep nz
- emmabeds
- emmas beds
- emmasleep mattress
Do you work for Emma Sleep? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Emma Sleep your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.