Beds4U vs Emma Sleep:Which is more popular by branded search in New Zealand?
In August 2026, Beds4U had more branded searches than Emma Sleep among bed and mattress retailers in New Zealand. Beds4U was estimated to have 8.4K branded searches compared to Emma Sleep’s 870, and held a 12.6% Share of Search versus Emma Sleep’s 1.3%.
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Which is more popular in search, Beds4U or Emma Sleep?
Compare specialist bed and mattress retailers serving New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beds4U, Emma Sleep. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecosa | BedsRus | Beds4U | Bedpost | New Zealand Bed Company | Emma Sleep |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 32.4% | 11.4% | 9.1% | 3.1% | 1.6% |
| Nov 2025 | 44% | 31.5% | 11.3% | 8.9% | 2.8% | 1.5% |
| Dec 2025 | 40.5% | 31.7% | 12.6% | 9.7% | 4% | 1.5% |
| Jan 2026 | 39.8% | 34.6% | 11.4% | 10.2% | 2.3% | 1.7% |
| Feb 2026 | 37.9% | 36.1% | 11.9% | 10.2% | 2.4% | 1.5% |
| Mar 2026 | 42.4% | 33.3% | 11.4% | 8.7% | 2.7% | 1.5% |
| Apr 2026 | 41.3% | 32.8% | 12.4% | 9.2% | 2.7% | 1.7% |
| May 2026 | 38.1% | 36.6% | 12.1% | 8.9% | 2.8% | 1.5% |
| Jun 2026 | 42.5% | 33.9% | 10.6% | 9% | 2.4% | 1.6% |
| Jul 2026 | 40% | 35.3% | 10.6% | 10% | 2.7% | 1.4% |
| Aug 2026 | 36.9% | 35.8% | 12.6% | 9.6% | 3.7% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Beds4U and Emma Sleep comparison changed over the last 12 months?
3 findings
- Beds4U was ahead of Emma Sleep in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beds4U’s estimated Share of Search among bed and mattress retailers in New Zealand moved from 11.4% to 12.6%, and its estimated monthly branded searches moved from 8.8K to 8.4K.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among bed and mattress retailers in New Zealand moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 1.2K to 870.
How did search popularity change for New Zealand bed and mattress retailers in August 2026?
2 changes
In August 2026, Beds4U gained estimated Share of Search among bed and mattress retailers in New Zealand, from 10.6% to 12.6%.
Estimated monthly branded searches for Emma Sleep in New Zealand fell 27.5% over 11 measured months, from 1.2K to 870 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Beds4U’s and Emma Sleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beds4U
37 branded search terms
- beds 4 u
- beds 4 u near me
- beds 4u
- Beds4U
- beds4u auckland
- beds4u avondale
- beds4u christchurch
- beds4u hamilton
- beds4u hastings
- beds4u henderson
- beds4u hornby
- beds4u kerikeri
- beds4u levin
- beds4u lower hutt
- beds4u masterton
- beds4u matamata
- beds4u napier
- beds4u near me
- beds4u nelson
- beds4u new plymouth
- beds4u newmarket
- beds4u nz
- beds4u onehunga
- beds4u palmerston north
- beds4u papakura
- beds4u papanui
- beds4u rotorua
- beds4u silverdale
- beds4u sylvia park
- beds4u tauranga
- beds4u te awamutu
- beds4u thames
- beds4u thorndon
- beds4u tower junction
- beds4u wairau park
- beds4u wellington
- beds4u whangarei
Emma Sleep
11 branded search terms
- emma bed
- emma mattress
- emma mattress nz
- emma original mattress
- emma queen mattress
- emma sleep
- emma sleep mattress
- emma sleep nz
- emmabeds
- emmas beds
- emmasleep mattress
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.