Brandwave

How popular isBeds4U in search?

In August 2026, there were an estimated 8.4K branded searches for Beds4U in New Zealand which held steady over the last 11 months. Beds4U holds 12.6% estimated Share of Search among New Zealand bed and mattress retailers and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Ecosa36.9%
  2. BedsRus35.8%
  3. Beds4U12.6%
  4. Bedpost9.6%
  5. New Zealand Bed Company3.7%
  6. Emma Sleep1.3%
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Which bed and mattress retailers compete with Beds4U?

Beds4U against bed and mattress retailers in New Zealand, by month

Share of Search by month for Ecosa, BedsRus, Beds4U, Bedpost, New Zealand Bed Company. The figures are in the table below the chart.

View monthly share of search table
MonthEcosaBedsRusBeds4UBedpostNew Zealand Bed CompanyEmma Sleep
Oct 202542.4%32.4%11.4%9.1%3.1%1.6%
Nov 202544%31.5%11.3%8.9%2.8%1.5%
Dec 202540.5%31.7%12.6%9.7%4%1.5%
Jan 202639.8%34.6%11.4%10.2%2.3%1.7%
Feb 202637.9%36.1%11.9%10.2%2.4%1.5%
Mar 202642.4%33.3%11.4%8.7%2.7%1.5%
Apr 202641.3%32.8%12.4%9.2%2.7%1.7%
May 202638.1%36.6%12.1%8.9%2.8%1.5%
Jun 202642.5%33.9%10.6%9%2.4%1.6%
Jul 202640%35.3%10.6%10%2.7%1.4%
Aug 202636.9%35.8%12.6%9.6%3.7%1.3%
Sep 2026——————

  1. 1.Ecosa

    36.9%

    held 1st · 24.5K estimated branded searches · -15.4% vs prior month · -3.1 points

  2. 2.BedsRus

    35.8%

    held 2nd · 23.8K estimated branded searches · -6.9% vs prior month · +0.5 points

  3. 3.Beds4U

    12.6%

    held 3rd · 8.4K estimated branded searches · +8.8% vs prior month · +2 points

  4. 4.Bedpost

    9.6%

    held 4th · 6.4K estimated branded searches · -11.2% vs prior month · -0.3 points

  5. 5.New Zealand Bed Company

    3.7%

    held 5th · 2.5K estimated branded searches · +27.2% vs prior month · +1 points

  6. 6.Emma Sleep

    1.3%

    held 6th · 870 estimated branded searches · -15.5% vs prior month · -0.1 points

Compare search popularity between Beds4U and its closest rivals

How has branded search demand for Beds4U changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Beds4U in New Zealand held steady, from 8.8K to 8.4K.
  • Across the 11 months ending August 2026, Beds4U’s estimated Share of Search among bed and mattress retailers in New Zealand increased from 11.4% to 12.6%.
  • Across the 11 months ending August 2026, Beds4U’s estimated Share of Search among bed and mattress retailers in New Zealand peaked at 12.6% in December 2025 and was lowest at 10.6% in June 2026.

How did search popularity change for New Zealand bed and mattress retailers in August 2026?

  1. In August 2026, Beds4U gained estimated Share of Search among bed and mattress retailers in New Zealand, from 10.6% to 12.6%.

  2. In August 2026, New Zealand Bed Company gained estimated Share of Search among bed and mattress retailers in New Zealand, from 2.7% to 3.7%.

  3. In August 2026, BedsRus gained estimated Share of Search among bed and mattress retailers in New Zealand, from 35.3% to 35.8%.

  4. In August 2026, Ecosa lost estimated Share of Search among bed and mattress retailers in New Zealand, from 40% to 36.9%.

  5. Estimated monthly branded searches for Emma Sleep in New Zealand fell 27.5% over 11 measured months, from 1.2K to 870 in August 2026.

How is Beds4U measured?

Brandwave collects information about searches that people make online using Beds4U’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

37 branded search terms

  • beds 4 u
  • beds 4 u near me
  • beds 4u
  • Beds4U
  • beds4u auckland
  • beds4u avondale
  • beds4u christchurch
  • beds4u hamilton
  • beds4u hastings
  • beds4u henderson
  • beds4u hornby
  • beds4u kerikeri
  • beds4u levin
  • beds4u lower hutt
  • beds4u masterton
  • beds4u matamata
  • beds4u napier
  • beds4u near me
  • beds4u nelson
  • beds4u new plymouth
  • beds4u newmarket
  • beds4u nz
  • beds4u onehunga
  • beds4u palmerston north
  • beds4u papakura
  • beds4u papanui
  • beds4u rotorua
  • beds4u silverdale
  • beds4u sylvia park
  • beds4u tauranga
  • beds4u te awamutu
  • beds4u thames
  • beds4u thorndon
  • beds4u tower junction
  • beds4u wairau park
  • beds4u wellington
  • beds4u whangarei

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How the Brand Demand Index is measured

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