Bedpost vs Beds4U:Which is more popular by branded search in New Zealand?
In August 2026, Beds4U had more branded searches than Bedpost among bed and mattress retailers in New Zealand. Beds4U was estimated to have 8.4K branded searches compared to Bedpost’s 6.4K, and held a 12.6% Share of Search versus Bedpost’s 9.6%.
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Which is more popular in search, Bedpost or Beds4U?
Compare specialist bed and mattress retailers serving New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beds4U, Bedpost. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecosa | BedsRus | Beds4U | Bedpost | New Zealand Bed Company | Emma Sleep |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 32.4% | 11.4% | 9.1% | 3.1% | 1.6% |
| Nov 2025 | 44% | 31.5% | 11.3% | 8.9% | 2.8% | 1.5% |
| Dec 2025 | 40.5% | 31.7% | 12.6% | 9.7% | 4% | 1.5% |
| Jan 2026 | 39.8% | 34.6% | 11.4% | 10.2% | 2.3% | 1.7% |
| Feb 2026 | 37.9% | 36.1% | 11.9% | 10.2% | 2.4% | 1.5% |
| Mar 2026 | 42.4% | 33.3% | 11.4% | 8.7% | 2.7% | 1.5% |
| Apr 2026 | 41.3% | 32.8% | 12.4% | 9.2% | 2.7% | 1.7% |
| May 2026 | 38.1% | 36.6% | 12.1% | 8.9% | 2.8% | 1.5% |
| Jun 2026 | 42.5% | 33.9% | 10.6% | 9% | 2.4% | 1.6% |
| Jul 2026 | 40% | 35.3% | 10.6% | 10% | 2.7% | 1.4% |
| Aug 2026 | 36.9% | 35.8% | 12.6% | 9.6% | 3.7% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bedpost and Beds4U comparison changed over the last 12 months?
3 findings
- Beds4U was ahead of Bedpost in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bedpost’s estimated Share of Search among bed and mattress retailers in New Zealand moved from 9.1% to 9.6%, and its estimated monthly branded searches moved from 7K to 6.4K.
- Across the 11 months ending August 2026, Beds4U’s estimated Share of Search among bed and mattress retailers in New Zealand moved from 11.4% to 12.6%, and its estimated monthly branded searches moved from 8.8K to 8.4K.
How did search popularity change for New Zealand bed and mattress retailers in August 2026?
1 change
In August 2026, Beds4U gained estimated Share of Search among bed and mattress retailers in New Zealand, from 10.6% to 12.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Bedpost’s and Beds4U’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bedpost
36 branded search terms
- bed post
- bed post botany
- bed post hamilton
- bed post near me
- bed post westgate
- Bedpost
- bedpost auckland
- bedpost botany
- bedpost chch
- bedpost christchurch
- bedpost dunedin
- bedpost hamilton
- bedpost hamilton nz
- bedpost kerikeri
- bedpost manukau
- bedpost mattress
- bedpost mattresses
- bedpost mount maunganui
- bedpost mt maunganui
- bedpost mt wellington
- bedpost napier
- bedpost near me
- bedpost nelson
- bedpost new zealand
- bedpost newmarket
- bedpost nz
- bedpost pukekohe
- bedpost st lukes
- bedpost tauranga
- bedpost tauriko
- bedpost te rapa
- bedpost wairau
- bedpost wairau park
- bedpost wellington
- bedpost westgate
- bedpost whangarei
Beds4U
37 branded search terms
- beds 4 u
- beds 4 u near me
- beds 4u
- Beds4U
- beds4u auckland
- beds4u avondale
- beds4u christchurch
- beds4u hamilton
- beds4u hastings
- beds4u henderson
- beds4u hornby
- beds4u kerikeri
- beds4u levin
- beds4u lower hutt
- beds4u masterton
- beds4u matamata
- beds4u napier
- beds4u near me
- beds4u nelson
- beds4u new plymouth
- beds4u newmarket
- beds4u nz
- beds4u onehunga
- beds4u palmerston north
- beds4u papakura
- beds4u papanui
- beds4u rotorua
- beds4u silverdale
- beds4u sylvia park
- beds4u tauranga
- beds4u te awamutu
- beds4u thames
- beds4u thorndon
- beds4u tower junction
- beds4u wairau park
- beds4u wellington
- beds4u whangarei
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.