How popular isNew Zealand Bed Company in search?
In August 2026, there were an estimated 2.5K branded searches for New Zealand Bed Company which is up 5.1% over the last 11 months. New Zealand Bed Company holds 3.7% estimated Share of Search among New Zealand bed and mattress retailers and is ranked 5th of 6 competitors for search popularity.
Ecosa36.9%
BedsRus35.8%
Beds4U12.6%
Bedpost9.6%
New Zealand Bed Company3.7%
Emma Sleep1.3%
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Which bed and mattress retailers compete with New Zealand Bed Company?
Share of Search by month for Ecosa, BedsRus, Beds4U, Bedpost, New Zealand Bed Company. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecosa | BedsRus | Beds4U | Bedpost | New Zealand Bed Company | Emma Sleep |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 32.4% | 11.4% | 9.1% | 3.1% | 1.6% |
| Nov 2025 | 44% | 31.5% | 11.3% | 8.9% | 2.8% | 1.5% |
| Dec 2025 | 40.5% | 31.7% | 12.6% | 9.7% | 4% | 1.5% |
| Jan 2026 | 39.8% | 34.6% | 11.4% | 10.2% | 2.3% | 1.7% |
| Feb 2026 | 37.9% | 36.1% | 11.9% | 10.2% | 2.4% | 1.5% |
| Mar 2026 | 42.4% | 33.3% | 11.4% | 8.7% | 2.7% | 1.5% |
| Apr 2026 | 41.3% | 32.8% | 12.4% | 9.2% | 2.7% | 1.7% |
| May 2026 | 38.1% | 36.6% | 12.1% | 8.9% | 2.8% | 1.5% |
| Jun 2026 | 42.5% | 33.9% | 10.6% | 9% | 2.4% | 1.6% |
| Jul 2026 | 40% | 35.3% | 10.6% | 10% | 2.7% | 1.4% |
| Aug 2026 | 36.9% | 35.8% | 12.6% | 9.6% | 3.7% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.9% | 24.5K | -15.4% | -3.1 points | |
| 2, held 2nd | 35.8% | 23.8K | -6.9% | +0.5 points | |
| 3, held 3rd | 12.6% | 8.4K | +8.8% | +2 points | |
| 4, held 4th | 9.6% | 6.4K | -11.2% | -0.3 points | |
| 5, held 5th | 3.7% | 2.5K | +27.2% | +1 points | |
| 6, held 6th | 1.3% | 870 | -15.5% | -0.1 points |
1.
Ecosa36.9%
held 1st · 24.5K estimated branded searches · -15.4% vs prior month · -3.1 points
2.
BedsRus35.8%
held 2nd · 23.8K estimated branded searches · -6.9% vs prior month · +0.5 points
3.
Beds4U12.6%
held 3rd · 8.4K estimated branded searches · +8.8% vs prior month · +2 points
4.
Bedpost9.6%
held 4th · 6.4K estimated branded searches · -11.2% vs prior month · -0.3 points
3.7%
held 5th · 2.5K estimated branded searches · +27.2% vs prior month · +1 points
1.3%
held 6th · 870 estimated branded searches · -15.5% vs prior month · -0.1 points
Compare search popularity between New Zealand Bed Company and its closest rivals
- New Zealand Bed Company vs Ecosa: compare search popularity
- New Zealand Bed Company vs BedsRus: compare search popularity
- New Zealand Bed Company vs Beds4U: compare search popularity
- New Zealand Bed Company vs Bedpost: compare search popularity
- New Zealand Bed Company vs Emma Sleep: compare search popularity
- Compare New Zealand Bed Company with any brand
How has branded search demand for New Zealand Bed Company changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for New Zealand Bed Company in New Zealand rose from 2.4K to 2.5K.
- Across the 11 months ending August 2026, New Zealand Bed Company’s estimated Share of Search among bed and mattress retailers in New Zealand increased from 3.1% to 3.7%.
- Across the 11 months ending August 2026, New Zealand Bed Company’s estimated Share of Search among bed and mattress retailers in New Zealand peaked at 4% in December 2025 and was lowest at 2.3% in January 2026.
How did search popularity change for New Zealand bed and mattress retailers in August 2026?
5 changes
In August 2026, Beds4U gained estimated Share of Search among bed and mattress retailers in New Zealand, from 10.6% to 12.6%.
In August 2026, New Zealand Bed Company gained estimated Share of Search among bed and mattress retailers in New Zealand, from 2.7% to 3.7%.
In August 2026, BedsRus gained estimated Share of Search among bed and mattress retailers in New Zealand, from 35.3% to 35.8%.
In August 2026, Ecosa lost estimated Share of Search among bed and mattress retailers in New Zealand, from 40% to 36.9%.
Estimated monthly branded searches for Emma Sleep in New Zealand fell 27.5% over 11 measured months, from 1.2K to 870 in August 2026.
How is New Zealand Bed Company measured?
Brandwave collects information about searches that people make online using New Zealand Bed Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- New Zealand Bed Company
- new zealand bed company hornby
- nz bed company
- nz bed company christchurch
- nz bed company hamilton
- nz bed company wellington
- nzbeds
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Is New Zealand Bed Company your brand?
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