Emma Sleep vs New Zealand Bed Company:Which is more popular by branded search in New Zealand?
In August 2026, New Zealand Bed Company had more branded searches than Emma Sleep among bed and mattress retailers in New Zealand. New Zealand Bed Company was estimated to have 2.5K branded searches compared to Emma Sleep’s 870, and held a 3.7% Share of Search versus Emma Sleep’s 1.3%.
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Which is more popular in search, Emma Sleep or New Zealand Bed Company?
Compare specialist bed and mattress retailers serving New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New Zealand Bed Company, Emma Sleep. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecosa | BedsRus | Beds4U | Bedpost | New Zealand Bed Company | Emma Sleep |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 32.4% | 11.4% | 9.1% | 3.1% | 1.6% |
| Nov 2025 | 44% | 31.5% | 11.3% | 8.9% | 2.8% | 1.5% |
| Dec 2025 | 40.5% | 31.7% | 12.6% | 9.7% | 4% | 1.5% |
| Jan 2026 | 39.8% | 34.6% | 11.4% | 10.2% | 2.3% | 1.7% |
| Feb 2026 | 37.9% | 36.1% | 11.9% | 10.2% | 2.4% | 1.5% |
| Mar 2026 | 42.4% | 33.3% | 11.4% | 8.7% | 2.7% | 1.5% |
| Apr 2026 | 41.3% | 32.8% | 12.4% | 9.2% | 2.7% | 1.7% |
| May 2026 | 38.1% | 36.6% | 12.1% | 8.9% | 2.8% | 1.5% |
| Jun 2026 | 42.5% | 33.9% | 10.6% | 9% | 2.4% | 1.6% |
| Jul 2026 | 40% | 35.3% | 10.6% | 10% | 2.7% | 1.4% |
| Aug 2026 | 36.9% | 35.8% | 12.6% | 9.6% | 3.7% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Emma Sleep and New Zealand Bed Company comparison changed over the last 12 months?
3 findings
- New Zealand Bed Company was ahead of Emma Sleep in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among bed and mattress retailers in New Zealand moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 1.2K to 870.
- Across the 11 months ending August 2026, New Zealand Bed Company’s estimated Share of Search among bed and mattress retailers in New Zealand moved from 3.1% to 3.7%, and its estimated monthly branded searches moved from 2.4K to 2.5K.
How did search popularity change for New Zealand bed and mattress retailers in August 2026?
2 changes
In August 2026, New Zealand Bed Company gained estimated Share of Search among bed and mattress retailers in New Zealand, from 2.7% to 3.7%.
Estimated monthly branded searches for Emma Sleep in New Zealand fell 27.5% over 11 measured months, from 1.2K to 870 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Emma Sleep’s and New Zealand Bed Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Emma Sleep
11 branded search terms
- emma bed
- emma mattress
- emma mattress nz
- emma original mattress
- emma queen mattress
- emma sleep
- emma sleep mattress
- emma sleep nz
- emmabeds
- emmas beds
- emmasleep mattress
New Zealand Bed Company
7 branded search terms
- New Zealand Bed Company
- new zealand bed company hornby
- nz bed company
- nz bed company christchurch
- nz bed company hamilton
- nz bed company wellington
- nzbeds
Put your own brand in this comparison
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