BedsRus vs New Zealand Bed Company:Which is more popular by branded search in New Zealand?
In August 2026, BedsRus had more branded searches than New Zealand Bed Company among bed and mattress retailers in New Zealand. BedsRus was estimated to have 23.8K branded searches compared to New Zealand Bed Company’s 2.5K, and held a 35.8% Share of Search versus New Zealand Bed Company’s 3.7%.
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Which is more popular in search, BedsRus or New Zealand Bed Company?
Compare specialist bed and mattress retailers serving New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BedsRus, New Zealand Bed Company. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecosa | BedsRus | Beds4U | Bedpost | New Zealand Bed Company | Emma Sleep |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 32.4% | 11.4% | 9.1% | 3.1% | 1.6% |
| Nov 2025 | 44% | 31.5% | 11.3% | 8.9% | 2.8% | 1.5% |
| Dec 2025 | 40.5% | 31.7% | 12.6% | 9.7% | 4% | 1.5% |
| Jan 2026 | 39.8% | 34.6% | 11.4% | 10.2% | 2.3% | 1.7% |
| Feb 2026 | 37.9% | 36.1% | 11.9% | 10.2% | 2.4% | 1.5% |
| Mar 2026 | 42.4% | 33.3% | 11.4% | 8.7% | 2.7% | 1.5% |
| Apr 2026 | 41.3% | 32.8% | 12.4% | 9.2% | 2.7% | 1.7% |
| May 2026 | 38.1% | 36.6% | 12.1% | 8.9% | 2.8% | 1.5% |
| Jun 2026 | 42.5% | 33.9% | 10.6% | 9% | 2.4% | 1.6% |
| Jul 2026 | 40% | 35.3% | 10.6% | 10% | 2.7% | 1.4% |
| Aug 2026 | 36.9% | 35.8% | 12.6% | 9.6% | 3.7% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the BedsRus and New Zealand Bed Company comparison changed over the last 12 months?
3 findings
- BedsRus was ahead of New Zealand Bed Company in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BedsRus’ estimated Share of Search among bed and mattress retailers in New Zealand moved from 32.4% to 35.8%, and its estimated monthly branded searches moved from 24.9K to 23.8K.
- Across the 11 months ending August 2026, New Zealand Bed Company’s estimated Share of Search among bed and mattress retailers in New Zealand moved from 3.1% to 3.7%, and its estimated monthly branded searches moved from 2.4K to 2.5K.
How did search popularity change for New Zealand bed and mattress retailers in August 2026?
2 changes
In August 2026, New Zealand Bed Company gained estimated Share of Search among bed and mattress retailers in New Zealand, from 2.7% to 3.7%.
In August 2026, BedsRus gained estimated Share of Search among bed and mattress retailers in New Zealand, from 35.3% to 35.8%.
How each brand is measured
Brandwave collects information about searches that people make online using BedsRus’ and New Zealand Bed Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BedsRus
89 branded search terms
- Beds R Us
- beds r us albany
- beds r us ashburton
- beds r us auckland
- beds r us blenheim
- beds r us botany
- beds r us bunk beds
- beds r us cambridge
- beds r us chch
- beds r us christchurch
- beds r us dunedin
- beds r us gisborne
- beds r us gore
- beds r us greymouth
- beds r us hamilton
- beds r us hamilton nz
- beds r us hastings
- beds r us hawera
- beds r us headboards
- beds r us invercargill
- beds r us kapiti
- beds r us kerikeri
- beds r us king single
- beds r us lower hutt
- beds r us manukau
- beds r us masterton
- beds r us mattress
- beds r us morrinsville
- beds r us mount maunganui
- beds r us mt wellington
- beds r us napier
- beds r us near me
- beds r us nelson
- beds r us new lynn
- beds r us new plymouth
- beds r us new zealand
- beds r us newmarket
- beds r us nz
- beds r us oamaru
- beds r us palmerston north
- beds r us pillows
- beds r us porirua
- beds r us pukekohe
- beds r us queenstown
- beds r us ravenswood
- beds r us rotorua
- beds r us sale
- beds r us silverdale
- beds r us sleepyhead
- beds r us taupo
- beds r us tauranga
- beds r us te awamutu
- beds r us te rapa
- beds r us thames
- beds r us timaru
- beds r us waihi
- beds r us wairau
- beds r us wairau park
- beds r us wanaka
- beds r us warkworth
- beds r us wellington
- beds r us westgate
- beds r us whangamata
- beds r us whanganui
- beds r us whangarei
- beds r us whitianga
- bedsrus
- bedsrus auckland
- bedsrus botany
- bedsrus cambridge
- bedsrus christchurch
- bedsrus co nz
- bedsrus dunedin
- bedsrus invercargill
- bedsrus lower hutt
- bedsrus manukau
- bedsrus mattress
- bedsrus near me
- bedsrus new lynn
- bedsrus new plymouth
- bedsrus newmarket
- bedsrus nz
- bedsrus porirua
- bedsrus pukekohe
- bedsrus queenstown
- bedsrus tauranga
- bedsrus wanaka
- bedsrus wellington
- bedsrus whangarei
New Zealand Bed Company
7 branded search terms
- New Zealand Bed Company
- new zealand bed company hornby
- nz bed company
- nz bed company christchurch
- nz bed company hamilton
- nz bed company wellington
- nzbeds
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