How popular isBedsRus in search?
In August 2026, there were an estimated 23.8K branded searches for BedsRus in New Zealand which held steady over the last 11 months. BedsRus holds 35.8% estimated Share of Search among New Zealand bed and mattress retailers and is ranked 2nd of 6 competitors for search popularity.
Ecosa36.9%
BedsRus35.8%
Beds4U12.6%
Bedpost9.6%
New Zealand Bed Company3.7%
Emma Sleep1.3%
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Which bed and mattress retailers compete with BedsRus?
Share of Search by month for Ecosa, BedsRus, Beds4U, Bedpost, New Zealand Bed Company. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecosa | BedsRus | Beds4U | Bedpost | New Zealand Bed Company | Emma Sleep |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 32.4% | 11.4% | 9.1% | 3.1% | 1.6% |
| Nov 2025 | 44% | 31.5% | 11.3% | 8.9% | 2.8% | 1.5% |
| Dec 2025 | 40.5% | 31.7% | 12.6% | 9.7% | 4% | 1.5% |
| Jan 2026 | 39.8% | 34.6% | 11.4% | 10.2% | 2.3% | 1.7% |
| Feb 2026 | 37.9% | 36.1% | 11.9% | 10.2% | 2.4% | 1.5% |
| Mar 2026 | 42.4% | 33.3% | 11.4% | 8.7% | 2.7% | 1.5% |
| Apr 2026 | 41.3% | 32.8% | 12.4% | 9.2% | 2.7% | 1.7% |
| May 2026 | 38.1% | 36.6% | 12.1% | 8.9% | 2.8% | 1.5% |
| Jun 2026 | 42.5% | 33.9% | 10.6% | 9% | 2.4% | 1.6% |
| Jul 2026 | 40% | 35.3% | 10.6% | 10% | 2.7% | 1.4% |
| Aug 2026 | 36.9% | 35.8% | 12.6% | 9.6% | 3.7% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.9% | 24.5K | -15.4% | -3.1 points | |
| 2, held 2nd | 35.8% | 23.8K | -6.9% | +0.5 points | |
| 3, held 3rd | 12.6% | 8.4K | +8.8% | +2 points | |
| 4, held 4th | 9.6% | 6.4K | -11.2% | -0.3 points | |
| 5, held 5th | 3.7% | 2.5K | +27.2% | +1 points | |
| 6, held 6th | 1.3% | 870 | -15.5% | -0.1 points |
1.
Ecosa36.9%
held 1st · 24.5K estimated branded searches · -15.4% vs prior month · -3.1 points
2.
BedsRus35.8%
held 2nd · 23.8K estimated branded searches · -6.9% vs prior month · +0.5 points
3.
Beds4U12.6%
held 3rd · 8.4K estimated branded searches · +8.8% vs prior month · +2 points
4.
Bedpost9.6%
held 4th · 6.4K estimated branded searches · -11.2% vs prior month · -0.3 points
3.7%
held 5th · 2.5K estimated branded searches · +27.2% vs prior month · +1 points
1.3%
held 6th · 870 estimated branded searches · -15.5% vs prior month · -0.1 points
Compare search popularity between BedsRus and its closest rivals
How has branded search demand for BedsRus changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for BedsRus in New Zealand held steady, from 24.9K to 23.8K.
- Across the 11 months ending August 2026, BedsRus’ estimated Share of Search among bed and mattress retailers in New Zealand increased from 32.4% to 35.8%.
- Across the 11 months ending August 2026, BedsRus’ estimated Share of Search among bed and mattress retailers in New Zealand peaked at 36.6% in May 2026 and was lowest at 31.5% in November 2025.
How did search popularity change for New Zealand bed and mattress retailers in August 2026?
5 changes
In August 2026, Beds4U gained estimated Share of Search among bed and mattress retailers in New Zealand, from 10.6% to 12.6%.
In August 2026, New Zealand Bed Company gained estimated Share of Search among bed and mattress retailers in New Zealand, from 2.7% to 3.7%.
In August 2026, BedsRus gained estimated Share of Search among bed and mattress retailers in New Zealand, from 35.3% to 35.8%.
In August 2026, Ecosa lost estimated Share of Search among bed and mattress retailers in New Zealand, from 40% to 36.9%.
Estimated monthly branded searches for Emma Sleep in New Zealand fell 27.5% over 11 measured months, from 1.2K to 870 in August 2026.
How is BedsRus measured?
Brandwave collects information about searches that people make online using BedsRus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
89 branded search terms
- Beds R Us
- beds r us albany
- beds r us ashburton
- beds r us auckland
- beds r us blenheim
- beds r us botany
- beds r us bunk beds
- beds r us cambridge
- beds r us chch
- beds r us christchurch
- beds r us dunedin
- beds r us gisborne
- beds r us gore
- beds r us greymouth
- beds r us hamilton
- beds r us hamilton nz
- beds r us hastings
- beds r us hawera
- beds r us headboards
- beds r us invercargill
- beds r us kapiti
- beds r us kerikeri
- beds r us king single
- beds r us lower hutt
- beds r us manukau
- beds r us masterton
- beds r us mattress
- beds r us morrinsville
- beds r us mount maunganui
- beds r us mt wellington
- beds r us napier
- beds r us near me
- beds r us nelson
- beds r us new lynn
- beds r us new plymouth
- beds r us new zealand
- beds r us newmarket
- beds r us nz
- beds r us oamaru
- beds r us palmerston north
- beds r us pillows
- beds r us porirua
- beds r us pukekohe
- beds r us queenstown
- beds r us ravenswood
- beds r us rotorua
- beds r us sale
- beds r us silverdale
- beds r us sleepyhead
- beds r us taupo
- beds r us tauranga
- beds r us te awamutu
- beds r us te rapa
- beds r us thames
- beds r us timaru
- beds r us waihi
- beds r us wairau
- beds r us wairau park
- beds r us wanaka
- beds r us warkworth
- beds r us wellington
- beds r us westgate
- beds r us whangamata
- beds r us whanganui
- beds r us whangarei
- beds r us whitianga
- bedsrus
- bedsrus auckland
- bedsrus botany
- bedsrus cambridge
- bedsrus christchurch
- bedsrus co nz
- bedsrus dunedin
- bedsrus invercargill
- bedsrus lower hutt
- bedsrus manukau
- bedsrus mattress
- bedsrus near me
- bedsrus new lynn
- bedsrus new plymouth
- bedsrus newmarket
- bedsrus nz
- bedsrus porirua
- bedsrus pukekohe
- bedsrus queenstown
- bedsrus tauranga
- bedsrus wanaka
- bedsrus wellington
- bedsrus whangarei
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