Bedpost vs Emma Sleep:Which is more popular by branded search in New Zealand?
In August 2026, Bedpost had more branded searches than Emma Sleep among bed and mattress retailers in New Zealand. Bedpost was estimated to have 6.4K branded searches compared to Emma Sleep’s 870, and held a 9.6% Share of Search versus Emma Sleep’s 1.3%.
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Which is more popular in search, Bedpost or Emma Sleep?
Compare specialist bed and mattress retailers serving New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bedpost, Emma Sleep. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecosa | BedsRus | Beds4U | Bedpost | New Zealand Bed Company | Emma Sleep |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 32.4% | 11.4% | 9.1% | 3.1% | 1.6% |
| Nov 2025 | 44% | 31.5% | 11.3% | 8.9% | 2.8% | 1.5% |
| Dec 2025 | 40.5% | 31.7% | 12.6% | 9.7% | 4% | 1.5% |
| Jan 2026 | 39.8% | 34.6% | 11.4% | 10.2% | 2.3% | 1.7% |
| Feb 2026 | 37.9% | 36.1% | 11.9% | 10.2% | 2.4% | 1.5% |
| Mar 2026 | 42.4% | 33.3% | 11.4% | 8.7% | 2.7% | 1.5% |
| Apr 2026 | 41.3% | 32.8% | 12.4% | 9.2% | 2.7% | 1.7% |
| May 2026 | 38.1% | 36.6% | 12.1% | 8.9% | 2.8% | 1.5% |
| Jun 2026 | 42.5% | 33.9% | 10.6% | 9% | 2.4% | 1.6% |
| Jul 2026 | 40% | 35.3% | 10.6% | 10% | 2.7% | 1.4% |
| Aug 2026 | 36.9% | 35.8% | 12.6% | 9.6% | 3.7% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bedpost and Emma Sleep comparison changed over the last 12 months?
3 findings
- Bedpost was ahead of Emma Sleep in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bedpost’s estimated Share of Search among bed and mattress retailers in New Zealand moved from 9.1% to 9.6%, and its estimated monthly branded searches moved from 7K to 6.4K.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among bed and mattress retailers in New Zealand moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 1.2K to 870.
How did search popularity change for New Zealand bed and mattress retailers in August 2026?
1 change
Estimated monthly branded searches for Emma Sleep in New Zealand fell 27.5% over 11 measured months, from 1.2K to 870 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bedpost’s and Emma Sleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bedpost
36 branded search terms
- bed post
- bed post botany
- bed post hamilton
- bed post near me
- bed post westgate
- Bedpost
- bedpost auckland
- bedpost botany
- bedpost chch
- bedpost christchurch
- bedpost dunedin
- bedpost hamilton
- bedpost hamilton nz
- bedpost kerikeri
- bedpost manukau
- bedpost mattress
- bedpost mattresses
- bedpost mount maunganui
- bedpost mt maunganui
- bedpost mt wellington
- bedpost napier
- bedpost near me
- bedpost nelson
- bedpost new zealand
- bedpost newmarket
- bedpost nz
- bedpost pukekohe
- bedpost st lukes
- bedpost tauranga
- bedpost tauriko
- bedpost te rapa
- bedpost wairau
- bedpost wairau park
- bedpost wellington
- bedpost westgate
- bedpost whangarei
Emma Sleep
11 branded search terms
- emma bed
- emma mattress
- emma mattress nz
- emma original mattress
- emma queen mattress
- emma sleep
- emma sleep mattress
- emma sleep nz
- emmabeds
- emmas beds
- emmasleep mattress
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