Ecosa vs Emma Sleep:Which is more popular by branded search in New Zealand?
In August 2026, Ecosa had more branded searches than Emma Sleep among bed and mattress retailers in New Zealand. Ecosa was estimated to have 24.5K branded searches compared to Emma Sleep’s 870, and held a 36.9% Share of Search versus Emma Sleep’s 1.3%.
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Which is more popular in search, Ecosa or Emma Sleep?
Compare specialist bed and mattress retailers serving New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ecosa, Emma Sleep. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecosa | BedsRus | Beds4U | Bedpost | New Zealand Bed Company | Emma Sleep |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 32.4% | 11.4% | 9.1% | 3.1% | 1.6% |
| Nov 2025 | 44% | 31.5% | 11.3% | 8.9% | 2.8% | 1.5% |
| Dec 2025 | 40.5% | 31.7% | 12.6% | 9.7% | 4% | 1.5% |
| Jan 2026 | 39.8% | 34.6% | 11.4% | 10.2% | 2.3% | 1.7% |
| Feb 2026 | 37.9% | 36.1% | 11.9% | 10.2% | 2.4% | 1.5% |
| Mar 2026 | 42.4% | 33.3% | 11.4% | 8.7% | 2.7% | 1.5% |
| Apr 2026 | 41.3% | 32.8% | 12.4% | 9.2% | 2.7% | 1.7% |
| May 2026 | 38.1% | 36.6% | 12.1% | 8.9% | 2.8% | 1.5% |
| Jun 2026 | 42.5% | 33.9% | 10.6% | 9% | 2.4% | 1.6% |
| Jul 2026 | 40% | 35.3% | 10.6% | 10% | 2.7% | 1.4% |
| Aug 2026 | 36.9% | 35.8% | 12.6% | 9.6% | 3.7% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ecosa and Emma Sleep comparison changed over the last 12 months?
3 findings
- Ecosa was ahead of Emma Sleep in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecosa’s estimated Share of Search among bed and mattress retailers in New Zealand moved from 42.4% to 36.9%, and its estimated monthly branded searches moved from 32.6K to 24.5K.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among bed and mattress retailers in New Zealand moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 1.2K to 870.
How did search popularity change for New Zealand bed and mattress retailers in August 2026?
2 changes
In August 2026, Ecosa lost estimated Share of Search among bed and mattress retailers in New Zealand, from 40% to 36.9%.
Estimated monthly branded searches for Emma Sleep in New Zealand fell 27.5% over 11 measured months, from 1.2K to 870 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ecosa’s and Emma Sleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ecosa
49 branded search terms
- Ecosa
- ecosa au
- ecosa bed
- ecosa bed base
- ecosa bedframe
- ecosa co nz
- ecosa cot mattress
- ecosa double bed
- ecosa double mattress
- ecosa duvet
- ecosa firm mattress
- ecosa fold out bed
- ecosa king
- ecosa king bed
- ecosa king mattress
- ecosa king single
- ecosa king single mattress
- ecosa mattress
- ecosa mattress cover
- ecosa mattress king
- ecosa mattress nz
- ecosa mattress queen
- ecosa mattress topper
- ecosa memory foam pillow
- ecosa near me
- ecosa new zealand
- ecosa nz
- ecosa online
- ecosa pillow
- ecosa pillow briscoes
- ecosa pillow case
- ecosa pillow review
- ecosa pure
- ecosa pure mattress
- ecosa queen
- ecosa queen bed
- ecosa queen mattress
- ecosa rise
- ecosa sale
- ecosa shop
- ecosa showroom
- ecosa silk pillowcases
- ecosa single
- ecosa single bed
- ecosa single mattress
- ecosa sleep
- ecosa store
- ecosa weighted blanket
- ecosa zen bed base
Emma Sleep
11 branded search terms
- emma bed
- emma mattress
- emma mattress nz
- emma original mattress
- emma queen mattress
- emma sleep
- emma sleep mattress
- emma sleep nz
- emmabeds
- emmas beds
- emmasleep mattress
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