Bedpost vs Ecosa:Which is more popular by branded search in New Zealand?
In August 2026, Ecosa had more branded searches than Bedpost among bed and mattress retailers in New Zealand. Ecosa was estimated to have 24.5K branded searches compared to Bedpost’s 6.4K, and held a 36.9% Share of Search versus Bedpost’s 9.6%.
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Which is more popular in search, Bedpost or Ecosa?
Compare specialist bed and mattress retailers serving New Zealand shoppers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ecosa, Bedpost. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecosa | BedsRus | Beds4U | Bedpost | New Zealand Bed Company | Emma Sleep |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 32.4% | 11.4% | 9.1% | 3.1% | 1.6% |
| Nov 2025 | 44% | 31.5% | 11.3% | 8.9% | 2.8% | 1.5% |
| Dec 2025 | 40.5% | 31.7% | 12.6% | 9.7% | 4% | 1.5% |
| Jan 2026 | 39.8% | 34.6% | 11.4% | 10.2% | 2.3% | 1.7% |
| Feb 2026 | 37.9% | 36.1% | 11.9% | 10.2% | 2.4% | 1.5% |
| Mar 2026 | 42.4% | 33.3% | 11.4% | 8.7% | 2.7% | 1.5% |
| Apr 2026 | 41.3% | 32.8% | 12.4% | 9.2% | 2.7% | 1.7% |
| May 2026 | 38.1% | 36.6% | 12.1% | 8.9% | 2.8% | 1.5% |
| Jun 2026 | 42.5% | 33.9% | 10.6% | 9% | 2.4% | 1.6% |
| Jul 2026 | 40% | 35.3% | 10.6% | 10% | 2.7% | 1.4% |
| Aug 2026 | 36.9% | 35.8% | 12.6% | 9.6% | 3.7% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bedpost and Ecosa comparison changed over the last 12 months?
3 findings
- Ecosa was ahead of Bedpost in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bedpost’s estimated Share of Search among bed and mattress retailers in New Zealand moved from 9.1% to 9.6%, and its estimated monthly branded searches moved from 7K to 6.4K.
- Across the 11 months ending August 2026, Ecosa’s estimated Share of Search among bed and mattress retailers in New Zealand moved from 42.4% to 36.9%, and its estimated monthly branded searches moved from 32.6K to 24.5K.
How did search popularity change for New Zealand bed and mattress retailers in August 2026?
1 change
In August 2026, Ecosa lost estimated Share of Search among bed and mattress retailers in New Zealand, from 40% to 36.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Bedpost’s and Ecosa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bedpost
36 branded search terms
- bed post
- bed post botany
- bed post hamilton
- bed post near me
- bed post westgate
- Bedpost
- bedpost auckland
- bedpost botany
- bedpost chch
- bedpost christchurch
- bedpost dunedin
- bedpost hamilton
- bedpost hamilton nz
- bedpost kerikeri
- bedpost manukau
- bedpost mattress
- bedpost mattresses
- bedpost mount maunganui
- bedpost mt maunganui
- bedpost mt wellington
- bedpost napier
- bedpost near me
- bedpost nelson
- bedpost new zealand
- bedpost newmarket
- bedpost nz
- bedpost pukekohe
- bedpost st lukes
- bedpost tauranga
- bedpost tauriko
- bedpost te rapa
- bedpost wairau
- bedpost wairau park
- bedpost wellington
- bedpost westgate
- bedpost whangarei
Ecosa
49 branded search terms
- Ecosa
- ecosa au
- ecosa bed
- ecosa bed base
- ecosa bedframe
- ecosa co nz
- ecosa cot mattress
- ecosa double bed
- ecosa double mattress
- ecosa duvet
- ecosa firm mattress
- ecosa fold out bed
- ecosa king
- ecosa king bed
- ecosa king mattress
- ecosa king single
- ecosa king single mattress
- ecosa mattress
- ecosa mattress cover
- ecosa mattress king
- ecosa mattress nz
- ecosa mattress queen
- ecosa mattress topper
- ecosa memory foam pillow
- ecosa near me
- ecosa new zealand
- ecosa nz
- ecosa online
- ecosa pillow
- ecosa pillow briscoes
- ecosa pillow case
- ecosa pillow review
- ecosa pure
- ecosa pure mattress
- ecosa queen
- ecosa queen bed
- ecosa queen mattress
- ecosa rise
- ecosa sale
- ecosa shop
- ecosa showroom
- ecosa silk pillowcases
- ecosa single
- ecosa single bed
- ecosa single mattress
- ecosa sleep
- ecosa store
- ecosa weighted blanket
- ecosa zen bed base
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