Brandwave

Pillow and mattress topper brands in New Zealand:Which brands are most popular in search?

In August 2026, Ecosa was the most searched among pillow and mattress topper brands in New Zealand, with an estimated 24.5K branded searches and 99.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ecosa99.3%
  2. Tontine0.69%

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Share of SearchLeaderboard

Compare the pillow and mattress topper brands New Zealanders sleep on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pillow and mattress topper brands in New Zealand, by month

Share of Search by month for Ecosa. The figures are in the table below the chart.

View monthly share of search table
MonthEcosaTontine
Oct 202599.5%0.49%
Nov 202599.6%0.41%
Dec 202599.3%0.75%
Jan 202699.2%0.8%
Feb 202699.2%0.83%
Mar 202699.5%0.48%
Apr 202699.4%0.58%
May 202699.3%0.68%
Jun 202699.4%0.62%
Jul 202699.5%0.55%
Aug 202699.3%0.69%
Sep 2026——

This month’s ranking, August 2026

  1. 1.Ecosa

    99.3%

    held 1st · 24.5K estimated branded searches · -15.4% vs prior month · -0.1 points

  2. 2.Tontine

    0.69%

    held 2nd · 170 estimated branded searches · +6.3% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among pillow and mattress topper brands in New Zealand?

In August 2026, Ecosa was the most searched among pillow and mattress topper brands in New Zealand, with an estimated 24.5K branded searches and 99.3% estimated Share of Search within this set. Tontine is in 2nd place, 98.6 percentage points behind at 0.69% Share of Search.

New Zealand pillow and mattress topper brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ecosa99.5% → 99.3%99.6%Nov 202599.2%Feb 20261st
Tontine0.49% → 0.69%0.83%Feb 20260.41%Nov 20252nd

Each finding as a sentence

  • Across the 11 months ending August 2026, Ecosa and Tontine held steady: their estimated Share of Search among pillow and mattress topper brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand pillow and mattress topper brands in August 2026?

  1. Estimated monthly branded searches for Ecosa in New Zealand fell 24.8% over 11 measured months, from 32.6K to 24.5K in August 2026.

How the Brand Demand Index is measured

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