How popular isSleepyhead in search?
In August 2026, there were an estimated 3.7K branded searches for Sleepyhead in New Zealand which is down 21.6% over the last 11 months. Sleepyhead holds 12.5% estimated Share of Search among New Zealand mattress brands and is ranked 2nd of 3 competitors for search popularity.
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Which mattress brands compete with Sleepyhead?
Share of Search by month for Ecosa, Sleepyhead, Sealy. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecosa | Sleepyhead | Sealy |
|---|---|---|---|
| Oct 2025 | 83.4% | 12.2% | 4.4% |
| Nov 2025 | 85.3% | 10% | 4.7% |
| Dec 2025 | 83.2% | 11.6% | 5.1% |
| Jan 2026 | 81.1% | 12.8% | 6.1% |
| Feb 2026 | 79.7% | 13.8% | 6.5% |
| Mar 2026 | 82.6% | 11.8% | 5.6% |
| Apr 2026 | 83.3% | 11.7% | 4.9% |
| May 2026 | 81.8% | 12.4% | 5.9% |
| Jun 2026 | 83.3% | 11.5% | 5.2% |
| Jul 2026 | 82.6% | 11.8% | 5.6% |
| Aug 2026 | 81.7% | 12.5% | 5.9% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.7% | 24.5K | -15.4% | -0.9 points | |
| 2, held 2nd | 12.5% | 3.7K | -9.9% | +0.6 points | |
| 3, held 3rd | 5.9% | 1.8K | -10.7% | +0.3 points |
Compare search popularity between Sleepyhead and its closest rivals
How has branded search demand for Sleepyhead changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sleepyhead in New Zealand fell from 4.8K to 3.7K.
- Across the 11 months ending August 2026, Sleepyhead’s estimated Share of Search among mattress brands in New Zealand peaked at 13.8% in February 2026 and was lowest at 10% in November 2025.
How did search popularity change for New Zealand mattress brands in August 2026?
2 changes
In August 2026, Sleepyhead gained estimated Share of Search among mattress brands in New Zealand, from 11.8% to 12.5%.
In August 2026, Ecosa lost estimated Share of Search among mattress brands in New Zealand, from 82.6% to 81.7%.
How is Sleepyhead measured?
Brandwave collects information about searches that people make online using Sleepyhead’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- sleepyhead
- sleepyhead bed
- sleepyhead co nz
- sleepyhead mattress
- sleepyhead near me
- sleepyhead nz
- sleepyhead online
- sleepyhead pocket spring
- sleepyhead sale
- sleepyhead sanctuary
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Is Sleepyhead your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.