Sealy vs Sleepyhead:Which is more popular by branded search in New Zealand?
In August 2026, Sleepyhead had more branded searches than Sealy among mattress brands in New Zealand. Sleepyhead was estimated to have 3.7K branded searches compared to Sealy’s 1.8K, and held a 12.5% Share of Search versus Sealy’s 5.9%.
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Which is more popular in search, Sealy or Sleepyhead?
Compare the mattress brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sleepyhead, Sealy. The figures are in the table below the chart.
View monthly share of search table
| Month | Ecosa | Sleepyhead | Sealy |
|---|---|---|---|
| Oct 2025 | 83.4% | 12.2% | 4.4% |
| Nov 2025 | 85.3% | 10% | 4.7% |
| Dec 2025 | 83.2% | 11.6% | 5.1% |
| Jan 2026 | 81.1% | 12.8% | 6.1% |
| Feb 2026 | 79.7% | 13.8% | 6.5% |
| Mar 2026 | 82.6% | 11.8% | 5.6% |
| Apr 2026 | 83.3% | 11.7% | 4.9% |
| May 2026 | 81.8% | 12.4% | 5.9% |
| Jun 2026 | 83.3% | 11.5% | 5.2% |
| Jul 2026 | 82.6% | 11.8% | 5.6% |
| Aug 2026 | 81.7% | 12.5% | 5.9% |
| Sep 2026 | — | — | — |
How has the Sealy and Sleepyhead comparison changed over the last 12 months?
3 findings
- Sleepyhead was ahead of Sealy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sealy’s estimated Share of Search among mattress brands in New Zealand moved from 4.4% to 5.9%, and its estimated monthly branded searches moved from 1.7K to 1.8K.
- Across the 11 months ending August 2026, Sleepyhead’s estimated Share of Search among mattress brands in New Zealand moved from 12.2% to 12.5%, and its estimated monthly branded searches moved from 4.8K to 3.7K.
How did search popularity change for New Zealand mattress brands in August 2026?
1 change
In August 2026, Sleepyhead gained estimated Share of Search among mattress brands in New Zealand, from 11.8% to 12.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Sealy’s and Sleepyhead’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sealy
12 branded search terms
- sealy
- sealy bed
- sealy co nz
- sealy correct comfort mattress
- sealy mattress
- sealy near me
- sealy nz
- sealy online
- sealy posturepedic
- sealy posturepedic mattress
- sealy posturepremier
- sealy queen bed
Sleepyhead
10 branded search terms
- sleepyhead
- sleepyhead bed
- sleepyhead co nz
- sleepyhead mattress
- sleepyhead near me
- sleepyhead nz
- sleepyhead online
- sleepyhead pocket spring
- sleepyhead sale
- sleepyhead sanctuary
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.