Bestway vs Sealy:Which is more popular?
In September 2026, Bestway had more branded searches than Sealy among air mattress brands in New Zealand. Bestway had about 2,290 branded searches, while Sealy had 660. Bestway made up 61.9% of all air mattress brand searches we track, and Sealy accounted for 17.8%. When we asked ChatGPT and Google AI Overviews about air mattress brands, Bestway appeared in four of the five answers and Sealy in none.
Who do people search for more?
Bestway, about 3 searches for every 1 for Sealy
Who does AI mention more?
Bestway, mentioned in 4 of 5 answers, Sealy in 0
Who does AI recommend more?
Bestway, the only one of the two named
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Top air mattress brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bestway was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sealy did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about air mattress brands
5 answers
Asked ChatGPT
“Which air mattress brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air mattress brands in New Zealand?”
Asked ChatGPT
“What's the best air mattress brand in New Zealand for camping trips?”
Searched Google, AI Overview
“air mattress nz”
Searched Google, AI Overview
“inflatable bed nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bestway or Sealy more popular in search?
This chart shows how often people search Google for Bestway and Sealy by name. Each line represents a brand's share of searches for all four air mattress brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bestway, Sealy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bestway | Intex | Sealy | Coleman |
|---|---|---|---|---|
| Oct 2025 | 70.6% | 15.6% | 13.1% | 0.78% |
| Nov 2025 | 81.4% | 12.6% | 5.5% | 0.5% |
| Dec 2025 | 84% | 10.4% | 4.5% | 1% |
| Jan 2026 | 75.8% | 11% | 11.8% | 1.3% |
| Feb 2026 | 60.6% | 13.7% | 24.5% | 1.2% |
| Mar 2026 | 48.6% | 18.6% | 31.2% | 1.6% |
| Apr 2026 | 39.7% | 17.9% | 40.8% | 1.7% |
| May 2026 | 35% | 18.2% | 45.8% | 0.99% |
| Jun 2026 | 41.7% | 20.8% | 36.5% | 1% |
| Jul 2026 | 42.7% | 20.1% | 35.7% | 1.5% |
| Aug 2026 | 52.4% | 15.9% | 30.6% | 1.2% |
| Sep 2026 | 61.9% | 19.2% | 17.8% | 1.1% |
How has the Bestway and Sealy comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Sealy took it in April 2026, Bestway took it in June 2026.
- Across the 12 months ending September 2026, Bestway’s share of searches among air mattress brands in New Zealand moved from 70.6% to 61.9%, and its estimated monthly branded searches moved from 3.6K to 2.3K.
- Across the 12 months ending September 2026, Sealy’s share of searches among air mattress brands in New Zealand moved from 13.1% to 17.8%, and its estimated monthly branded searches moved from 670 to 660.
How did search popularity change for New Zealand air mattress brands in September 2026?
3 changes
In September 2026, Intex overtook Sealy to rank 2nd among air mattress brands in New Zealand, with 19.2% of the searches.
In September 2026, Bestway gained share of searches among air mattress brands in New Zealand, from 52.4% to 61.9%.
In September 2026, Sealy lost share of searches among air mattress brands in New Zealand, from 30.6% to 17.8%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bestway’s and Sealy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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