Fuel canister brands in New Zealand:Which are most popular?
In September 2026, Jetboil was the most searched fuel canister brand in New Zealand, accounting for 94.6% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Jetboil and MSR were mentioned most often, in four of the five answers. MSR was recommended most often, coming first in both responses that gave a list.
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Top fuel canister brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Jetboil and MSR were mentioned most often, in four of the five answers. MSR was recommended most often, coming first in both answers that gave a list. Jetboil was second. Coleman, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about fuel canister brands
5 answers
Asked ChatGPT
“Which fuel canister brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fuel canister brands in New Zealand?”
Asked ChatGPT
“What's the best fuel canister brand in New Zealand for camping stove use?”
Searched Google, AI Overview
“best fuel canister”
Searched Google, AI Overview
“camping gas canister nz”
- 1
MSR
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which fuel canister brands do people search for most?
This chart shows how often people search Google for each fuel canister brand by name. Each line represents a brand's share of searches for all three fuel canister brands we track, month by month, from searches in New Zealand.
Share of searches by month for Jetboil, MSR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jetboil | MSR | Coleman |
|---|---|---|---|
| Oct 2025 | 95.1% | 4.9% | 0% |
| Nov 2025 | 95.3% | 4.7% | 0% |
| Dec 2025 | 96.1% | 3.6% | 0.33% |
| Jan 2026 | 93.5% | 6.2% | 0.38% |
| Feb 2026 | 95.5% | 4% | 0.5% |
| Mar 2026 | 94.1% | 5.5% | 0.39% |
| Apr 2026 | 94.5% | 5.1% | 0.39% |
| May 2026 | 95.3% | 4.7% | 0% |
| Jun 2026 | 95.3% | 4.7% | 0% |
| Jul 2026 | 94.7% | 4.7% | 0.58% |
| Aug 2026 | 93.6% | 6.4% | 0% |
| Sep 2026 | 94.6% | 5% | 0.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.6% | 1.9K | +17.9% | +0.9 points | |
| 2, held 2nd | 5% | 100 | -9.1% | -1.4 points | |
| 3, held 3rd | 0.5% | 10 | — | +0.5 points |
Which brand is most popular in search among fuel canister brands in New Zealand?
3 brands
In September 2026, Jetboil was the most searched among fuel canister brands in New Zealand, with an estimated 1.9K branded searches, 94.6% of all searches for the three we track. MSR is in 2nd place, 89.6 percentage points behind at 5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Jetboil | 95.1% → 94.6% | 96.1%Dec 2025 | 93.5%Jan 2026 | 1st |
| MSR | 4.9% → 5% | 6.4%Aug 2026 | 3.6%Dec 2025 | 2nd |
 Coleman | 0% → 0.5% | 0.58%Jul 2026 | 0%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Jetboil’s share of searches among fuel canister brands in New Zealand decreased from 95.1% to 94.6%.
- Across the 12 months ending September 2026, Jetboil’s share of searches among fuel canister brands in New Zealand peaked at 96.1% in December 2025 and was lowest at 93.5% in January 2026.
- Across the 12 months ending September 2026, MSR’s share of searches among fuel canister brands in New Zealand peaked at 6.4% in August 2026 and was lowest at 3.6% in December 2025.
- Across the 12 months ending September 2026, MSR and Coleman held steady: their share of searches among fuel canister brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand fuel canister brands in September 2026?
2 changes
In September 2026, Jetboil gained share of searches among fuel canister brands in New Zealand, from 93.6% to 94.6%.
In September 2026, MSR lost share of searches among fuel canister brands in New Zealand, from 6.4% to 5%.
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