Brandwave

How popular isColeman?

In September 2026, people searched for Coleman by name about 1,320 times in New Zealand, a 34.3% decrease from the previous year. These searches made up 3.3% of all New Zealand camping stove brand searches, placing Coleman third out of four brands. When we asked both ChatGPT and Google AI Overviews about camping stove brands, Coleman appeared in all answers and was the third most recommended of the four.

Search and AI answers in September 2026

Coleman is the third most searched of 4 competitors and the third most recommended in AI answers.

  1. JetboilShare of searches 91.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MSRShare of searches 4.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. ColemanShare of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. CompanionShare of searches 0.48%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top camping stove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coleman appeared in all five answers. Coleman is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MSR1st
  2. Jetboil2nd
  3. Coleman3rd
  4. Companion4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jetboil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MSR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Companion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping stove brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which camping stove brands compete with Coleman?

Coleman against camping stove brands in New Zealand, by month

Share of searches by month for Jetboil, MSR, Coleman. The figures are in the table below the chart.

View monthly share of searches table
MonthJetboilMSRColemanCompanion
Oct 202588.9%4.6%6%0.46%
Nov 202586.1%4.3%9.3%0.36%
Dec 202588.3%3.3%7.8%0.6%
Jan 202686.2%5.7%7.8%0.35%
Feb 202691.4%3.8%4.3%0.48%
Mar 202690.9%5.3%3.4%0.38%
Apr 202692.4%5%2.3%0.38%
May 202692%4.6%2.9%0.57%
Jun 202692%4.5%2.8%0.57%
Jul 202690.5%4.5%4.5%0.56%
Aug 202691%6.2%2.2%0.56%
Sep 202691.4%4.8%3.3%0.48%

  1. 1.Jetboil

    91.4%

    Held 1st. 1.9K estimated branded searches, +17.9% vs prior month. Share +0.4 points.

  2. 2.MSR

    4.8%

    Held 2nd. 100 estimated branded searches, -9.1% vs prior month. Share -1.4 points.

  3. 3.Coleman

    3.3%

    Held 3rd. 70 estimated branded searches, +75% vs prior month. Share +1.1 points.

  4. 4.Companion

    0.48%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Coleman and its closest rivals

Every comparison with Coleman

16 comparisons

How has branded search demand for Coleman changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Coleman in New Zealand fell from 2K to 1.3K.
  • Across the 12 months ending September 2026, Coleman’s share of searches among camping stove brands in New Zealand decreased from 6% to 3.3%.
  • Across the 12 months ending September 2026, Coleman’s share of searches among camping stove brands in New Zealand peaked at 9.3% in November 2025 and was lowest at 2.2% in August 2026.
  • Across the 12 months ending September 2026, Coleman fell from 2nd to 3rd among camping stove brands in New Zealand.

How did search popularity change for New Zealand camping stove brands in September 2026?

2 changes

  1. In September 2026, Coleman gained share of searches among camping stove brands in New Zealand, from 2.2% to 3.3%.

  2. In September 2026, MSR lost share of searches among camping stove brands in New Zealand, from 6.2% to 4.8%.

How are Coleman’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coleman air mattress
  • coleman backpack cooler
  • coleman camping
  • coleman camping chair
  • coleman chilly bin
  • coleman cool box
  • coleman fuel canister
  • coleman gas canister
  • coleman gas grill
  • coleman gazebo
  • coleman gazebo wall
  • coleman ice box
  • coleman kaimai tent
  • coleman portable grill
  • coleman tent

Do you work for Coleman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Coleman compete?

Coleman is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camping gear brands6th of 90.94%Show ranking
Camping chair brands6th of 80.06%Show ranking
Gas grill brands7th of 70%Show ranking
Air mattress brands4th of 41.1%Show ranking
Chilly bin and cooler brands5th of 82.5%Show ranking
Portable grill brands5th of 50.29%Show ranking
Gas canister brands4th of 40.35%Show ranking
Cool box brands5th of 60.47%Show ranking
Camping stove brands3rd of 43.3%Shown above
Fuel canister brands3rd of 30.5%Show ranking
Ice box brands6th of 61.1%Show ranking
Backpack cooler brands4th of 61.6%Show ranking
Creator with pink hair and a pink jacket

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