Brandwave

How popular isCompanion?

In September 2026, people searched for Companion by name about 10 times in New Zealand, a 50% decrease from the previous year. These searches made up 0.48% of all New Zealand camping stove brand searches, placing Companion fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about camping stove brands, Companion appeared in two of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Companion is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. JetboilShare of searches 91.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MSRShare of searches 4.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. ColemanShare of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. CompanionShare of searches 0.48%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top camping stove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Companion was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Companion is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MSR1st
  2. Jetboil2nd
  3. Coleman3rd
  4. Companion4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jetboil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MSR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Companion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping stove brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which camping stove brands compete with Companion?

Companion against camping stove brands in New Zealand, by month

Share of searches by month for Jetboil, MSR, Coleman, Companion. The figures are in the table below the chart.

View monthly share of searches table
MonthJetboilMSRColemanCompanion
Oct 202588.9%4.6%6%0.46%
Nov 202586.1%4.3%9.3%0.36%
Dec 202588.3%3.3%7.8%0.6%
Jan 202686.2%5.7%7.8%0.35%
Feb 202691.4%3.8%4.3%0.48%
Mar 202690.9%5.3%3.4%0.38%
Apr 202692.4%5%2.3%0.38%
May 202692%4.6%2.9%0.57%
Jun 202692%4.5%2.8%0.57%
Jul 202690.5%4.5%4.5%0.56%
Aug 202691%6.2%2.2%0.56%
Sep 202691.4%4.8%3.3%0.48%

  1. 1.Jetboil

    91.4%

    Held 1st. 1.9K estimated branded searches, +17.9% vs prior month. Share +0.4 points.

  2. 2.MSR

    4.8%

    Held 2nd. 100 estimated branded searches, -9.1% vs prior month. Share -1.4 points.

  3. 3.Coleman

    3.3%

    Held 3rd. 70 estimated branded searches, +75% vs prior month. Share +1.1 points.

  4. 4.Companion

    0.48%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Companion and its closest rivals

How has branded search demand for Companion changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Companion in New Zealand fell from 20 to 10.
  • Across the 12 months ending September 2026, Companion’s share of searches among camping stove brands in New Zealand held steady, from 0.46% to 0.48%.

How did search popularity change for New Zealand camping stove brands in September 2026?

2 changes

  1. In September 2026, Coleman gained share of searches among camping stove brands in New Zealand, from 2.2% to 3.3%.

  2. In September 2026, MSR lost share of searches among camping stove brands in New Zealand, from 6.2% to 4.8%.

How are Companion’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Companion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • companion camping
  • companion tent

Do you work for Companion? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Companion compete?

Companion is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camping gear brands9th of 9<0.01%Show ranking
Camping stove brands4th of 40.48%Shown above
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Is Companion your brand?

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