Companion vs MSR:Which is more popular?
In September 2026, MSR had more branded searches than Companion among camping stove brands in New Zealand. MSR had about 100 branded searches, while Companion had 10. MSR made up 4.8% of all camping stove brand searches we track, and Companion accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about camping stove brands, MSR appeared in all five answers and Companion in two. MSR was mentioned before Companion in four out of five answers.
Who do people search for more?
MSR, about 10 searches for every 1 for Companion
Who does AI mention more?
MSR, mentioned in every answer we collected
Who does AI recommend more?
MSR, named ahead of Companion in 4 of 5 answers
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Top camping stove brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MSR appeared in all five answers. Companion was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MSR was listed before Companion in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about camping stove brands
5 answers
Asked ChatGPT
“Which camping stove brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camping stove brands in New Zealand?”
Asked ChatGPT
“What's the best camping stove brand in New Zealand for hot meals outdoors?”
Searched Google, AI Overview
“camp stove nz”
Searched Google, AI Overview
“portable stove nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Companion or MSR more popular in search?
This chart shows how often people search Google for Companion and MSR by name. Each line represents a brand's share of searches for all four camping stove brands we track, month by month, from searches in New Zealand.
Share of searches by month for MSR, Companion. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jetboil | MSR | Coleman | Companion |
|---|---|---|---|---|
| Oct 2025 | 88.9% | 4.6% | 6% | 0.46% |
| Nov 2025 | 86.1% | 4.3% | 9.3% | 0.36% |
| Dec 2025 | 88.3% | 3.3% | 7.8% | 0.6% |
| Jan 2026 | 86.2% | 5.7% | 7.8% | 0.35% |
| Feb 2026 | 91.4% | 3.8% | 4.3% | 0.48% |
| Mar 2026 | 90.9% | 5.3% | 3.4% | 0.38% |
| Apr 2026 | 92.4% | 5% | 2.3% | 0.38% |
| May 2026 | 92% | 4.6% | 2.9% | 0.57% |
| Jun 2026 | 92% | 4.5% | 2.8% | 0.57% |
| Jul 2026 | 90.5% | 4.5% | 4.5% | 0.56% |
| Aug 2026 | 91% | 6.2% | 2.2% | 0.56% |
| Sep 2026 | 91.4% | 4.8% | 3.3% | 0.48% |
How has the Companion and MSR comparison changed over the last 12 months?
3 findings
- MSR was ahead of Companion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Companion’s share of searches among camping stove brands in New Zealand moved from 0.46% to 0.48%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, MSR’s share of searches among camping stove brands in New Zealand moved from 4.6% to 4.8%, and its estimated monthly branded searches held steady at 100.
How did search popularity change for New Zealand camping stove brands in September 2026?
1 change
In September 2026, MSR lost share of searches among camping stove brands in New Zealand, from 6.2% to 4.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Companion’s and MSR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camping stove brands
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