Camping stove brands in New Zealand:Which are most popular?
In September 2026, Jetboil was the most searched camping stove brand in New Zealand, accounting for 91.4% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Jetboil, MSR and Coleman showed up in every answer. MSR was recommended most often, coming first in three out of five responses.
JetboilShare of searches 91.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MSRShare of searches 4.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ColemanShare of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
CompanionShare of searches 0.48%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top camping stove brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Jetboil, MSR and Coleman appeared every time. MSR was recommended most often, coming first in three out of five answers. Jetboil was second, and Coleman was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about camping stove brands
5 answers
Asked ChatGPT
“Which camping stove brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camping stove brands in New Zealand?”
Asked ChatGPT
“What's the best camping stove brand in New Zealand for hot meals outdoors?”
Searched Google, AI Overview
“camp stove nz”
Searched Google, AI Overview
“portable stove nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which camping stove brands do people search for most?
This chart shows how often people search Google for each camping stove brand by name. Each line represents a brand's share of searches for all four camping stove brands we track, month by month, from searches in New Zealand.
Share of searches by month for Jetboil, MSR, Coleman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jetboil | MSR | Coleman | Companion |
|---|---|---|---|---|
| Oct 2025 | 88.9% | 4.6% | 6% | 0.46% |
| Nov 2025 | 86.1% | 4.3% | 9.3% | 0.36% |
| Dec 2025 | 88.3% | 3.3% | 7.8% | 0.6% |
| Jan 2026 | 86.2% | 5.7% | 7.8% | 0.35% |
| Feb 2026 | 91.4% | 3.8% | 4.3% | 0.48% |
| Mar 2026 | 90.9% | 5.3% | 3.4% | 0.38% |
| Apr 2026 | 92.4% | 5% | 2.3% | 0.38% |
| May 2026 | 92% | 4.6% | 2.9% | 0.57% |
| Jun 2026 | 92% | 4.5% | 2.8% | 0.57% |
| Jul 2026 | 90.5% | 4.5% | 4.5% | 0.56% |
| Aug 2026 | 91% | 6.2% | 2.2% | 0.56% |
| Sep 2026 | 91.4% | 4.8% | 3.3% | 0.48% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.4% | 1.9K | +17.9% | +0.4 points | |
| 2, held 2nd | 4.8% | 100 | -9.1% | -1.4 points | |
| 3, held 3rd | 3.3% | 70 | +75% | +1.1 points | |
| 4, held 4th | 0.48% | 10 | 0% | -0.1 points |
1.
Jetboil91.4%
Held 1st. 1.9K estimated branded searches, +17.9% vs prior month. Share +0.4 points.
2.
MSR4.8%
Held 2nd. 100 estimated branded searches, -9.1% vs prior month. Share -1.4 points.
3.
Coleman3.3%
Held 3rd. 70 estimated branded searches, +75% vs prior month. Share +1.1 points.
0.48%
Held 4th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.
Which brand is most popular in search among camping stove brands in New Zealand?
4 brands
In September 2026, Jetboil was the most searched among camping stove brands in New Zealand, with an estimated 1.9K branded searches, 91.4% of all searches for the four we track. MSR is in 2nd place, 86.6 percentage points behind at 4.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Jetboil | 88.9% → 91.4% | 92.4%Apr 2026 | 86.1%Nov 2025 | 1st |
| MSR | 4.6% → 4.8% | 6.2%Aug 2026 | 3.3%Dec 2025 | 3rd → 2nd |
| Coleman | 6% → 3.3% | 9.3%Nov 2025 | 2.2%Aug 2026 | 2nd → 3rd |
| Companion | 0.46% → 0.48% | 0.6%Dec 2025 | 0.35%Jan 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Jetboil’s share of searches among camping stove brands in New Zealand increased from 88.9% to 91.4%.
- Across the 12 months ending September 2026, Coleman’s share of searches among camping stove brands in New Zealand decreased from 6% to 3.3%.
- Across the 12 months ending September 2026, Jetboil’s share of searches among camping stove brands in New Zealand peaked at 92.4% in April 2026 and was lowest at 86.1% in November 2025.
- Across the 12 months ending September 2026, MSR’s share of searches among camping stove brands in New Zealand peaked at 6.2% in August 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, Coleman’s share of searches among camping stove brands in New Zealand peaked at 9.3% in November 2025 and was lowest at 2.2% in August 2026.
- Across the 12 months ending September 2026, MSR rose from 3rd to 2nd among camping stove brands in New Zealand.
- Across the 12 months ending September 2026, Coleman fell from 2nd to 3rd among camping stove brands in New Zealand.
- Across the 12 months ending September 2026, Companion held steady: its share of searches among camping stove brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand camping stove brands in September 2026?
2 changes
In September 2026, Coleman gained share of searches among camping stove brands in New Zealand, from 2.2% to 3.3%.
In September 2026, MSR lost share of searches among camping stove brands in New Zealand, from 6.2% to 4.8%.
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