Brandwave

Coleman vs Jetboil:Which is more popular?

In September 2026, Jetboil had more branded searches than Coleman among gas canister brands in New Zealand. Jetboil had about 1,910 branded searches, while Coleman had 10. Jetboil made up 67.3% of all gas canister brand searches we track, and Coleman accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about gas canister brands, Jetboil appeared in all five answers and Coleman in one. Jetboil was mentioned before Coleman in every answer.

Among gas canister brands in New Zealand in September 2026

Who do people search for more?

Jetboil, about 191 searches for every 1 for Coleman

Jetboil 1.9K searchesColeman 10 searches

Who does AI mention more?

Jetboil, mentioned in every answer we collected

Jetboil in 5 of 5Coleman in 1 of 5

Who does AI recommend more?

Jetboil, named ahead of Coleman in every answer

Jetboil first in 5Coleman never first

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Top gas canister brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jetboil appeared in all five answers. Coleman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Jetboil was listed before Coleman in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jetboil1st
  2. MSR2nd
  3. Gasmate3rd
  4. Coleman4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jetboil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gasmate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MSR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coleman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about gas canister brands

5 answers
  • Asked ChatGPT

    “Which gas canister brand should I buy in New Zealand?”

    1. 1Gasmate
    2. 2MSR
    3. 3Jetboil
  • Asked ChatGPT

    “What are the best gas canister brands in New Zealand?”

    1. 1MSR
    2. 2Jetboil
    3. 3Gasmate
  • Asked ChatGPT

    “What's the best gas canister brand in New Zealand for camp cooking?”

    1. 1MSR
    2. 2Jetboil
  • Searched Google, AI Overview

    “gas canister nz”

    1. 1Jetboil
    2. 2Gasmate
  • Searched Google, AI Overview

    “jet boil gas canister”

    1. 1Jetboil
    2. 2MSR
    3. 3Coleman
    4. 4Gasmate

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Coleman or Jetboil more popular in search?

This chart shows how often people search Google for Coleman and Jetboil by name. Each line represents a brand's share of searches for all four gas canister brands we track, month by month, from searches in New Zealand.

Coleman and Jetboil among gas canister brands in New Zealand, by month

Share of searches by month for Jetboil, Coleman. The figures are in the table below the chart.

View monthly share of searches table
MonthJetboilGasmateMSRColeman
Oct 202560.9%35.6%3.2%0.32%
Nov 202564.9%31.1%3.2%0.8%
Dec 202564.4%32.5%2.4%0.66%
Jan 202662.8%32.6%4.1%0.52%
Feb 202666.6%30%2.8%0.7%
Mar 202669.7%23.7%4%2.6%
Apr 202667.8%28%3.6%0.56%
May 202668.5%27.2%3.4%0.85%
Jun 202669.5%26.6%3.4%0.43%
Jul 202669.8%26.3%3.4%0.43%
Aug 202666.7%28%4.5%0.82%
Sep 202667.3%28.9%3.5%0.35%

How has the Coleman and Jetboil comparison changed over the last 12 months?

3 findings
  • Jetboil was ahead of Coleman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Coleman’s share of searches among gas canister brands in New Zealand moved from 0.32% to 0.35%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Jetboil’s share of searches among gas canister brands in New Zealand moved from 60.9% to 67.3%, and its estimated monthly branded searches held steady at 1.9K.

How did search popularity change for New Zealand gas canister brands in September 2026?

1 change
  1. In September 2026, Jetboil gained share of searches among gas canister brands in New Zealand, from 66.7% to 67.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Coleman’s and Jetboil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coleman

1 branded search term

  • coleman gas canister

Jetboil

2 branded search terms

  • jetboil
  • jetboil camping stove

How the Brand Demand Index is measured

Other head-to-heads among gas canister brands

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