Brandwave

Gasmate vs MSR:Which is more popular?

In September 2026, Gasmate had more branded searches than MSR among gas canister brands in New Zealand. Gasmate had about 820 branded searches, while MSR had 100. Gasmate made up 28.9% of all gas canister brand searches we track, and MSR accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about gas canister brands, Gasmate and MSR each appeared in four of the five answers. MSR was mentioned before Gasmate in three out of five answers.

Among gas canister brands in New Zealand in September 2026

Who do people search for more?

Gasmate, about 8 searches for every 1 for MSR

Gasmate 820 searchesMSR 100 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Gasmate in 4 of 5MSR in 4 of 5

Who does AI recommend more?

MSR, named ahead of Gasmate in 3 of 5 answers

MSR first in 3Gasmate first in 2

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Top gas canister brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gasmate was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. MSR was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MSR was listed before Gasmate in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jetboil1st
  2. MSR2nd
  3. Gasmate3rd
  4. Coleman4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jetboil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gasmate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MSR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coleman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about gas canister brands

5 answers
  • Asked ChatGPT

    “Which gas canister brand should I buy in New Zealand?”

    1. 1Gasmate
    2. 2MSR
    3. 3Jetboil
  • Asked ChatGPT

    “What are the best gas canister brands in New Zealand?”

    1. 1MSR
    2. 2Jetboil
    3. 3Gasmate
  • Asked ChatGPT

    “What's the best gas canister brand in New Zealand for camp cooking?”

    1. 1MSR
    2. 2Jetboil
  • Searched Google, AI Overview

    “gas canister nz”

    1. 1Jetboil
    2. 2Gasmate
  • Searched Google, AI Overview

    “jet boil gas canister”

    1. 1Jetboil
    2. 2MSR
    3. 3Coleman
    4. 4Gasmate

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gasmate or MSR more popular in search?

This chart shows how often people search Google for Gasmate and MSR by name. Each line represents a brand's share of searches for all four gas canister brands we track, month by month, from searches in New Zealand.

Gasmate and MSR among gas canister brands in New Zealand, by month

Share of searches by month for Gasmate, MSR. The figures are in the table below the chart.

View monthly share of searches table
MonthJetboilGasmateMSRColeman
Oct 202560.9%35.6%3.2%0.32%
Nov 202564.9%31.1%3.2%0.8%
Dec 202564.4%32.5%2.4%0.66%
Jan 202662.8%32.6%4.1%0.52%
Feb 202666.6%30%2.8%0.7%
Mar 202669.7%23.7%4%2.6%
Apr 202667.8%28%3.6%0.56%
May 202668.5%27.2%3.4%0.85%
Jun 202669.5%26.6%3.4%0.43%
Jul 202669.8%26.3%3.4%0.43%
Aug 202666.7%28%4.5%0.82%
Sep 202667.3%28.9%3.5%0.35%

How has the Gasmate and MSR comparison changed over the last 12 months?

3 findings
  • Gasmate was ahead of MSR in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gasmate’s share of searches among gas canister brands in New Zealand moved from 35.6% to 28.9%, and its estimated monthly branded searches moved from 1.1K to 820.
  • Across the 12 months ending September 2026, MSR’s share of searches among gas canister brands in New Zealand moved from 3.2% to 3.5%, and its estimated monthly branded searches held steady at 100.

How did search popularity change for New Zealand gas canister brands in September 2026?

2 changes
  1. In September 2026, Gasmate gained share of searches among gas canister brands in New Zealand, from 28% to 28.9%.

  2. In September 2026, MSR lost share of searches among gas canister brands in New Zealand, from 4.5% to 3.5%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Gasmate’s and MSR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gasmate

4 branded search terms

  • gasmate
  • gasmate burner
  • gasmate cookers
  • gasmate odyssey

MSR

2 branded search terms

  • msr camping stove
  • msr stove

How the Brand Demand Index is measured

Other head-to-heads among gas canister brands

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